[Solved] COM 3601- Semester Project Assignment #3 Competitor Analysis

Assignment Prompt & Instructions

**Semester Project Assignment #3 – Competitor Analysis**
**Topic:** **Electronic Waste (E-Waste) Management**
**Objective:**
In this assignment, you'll analyze the **competitive landscape** surrounding your issue by identifying and evaluating others who are also trying to reach your target audience. These competitors may be working on the same issue ( **direct competitors**) or on a different topic but still seeking your audience’s attention ( **indirect competitors**).
**Purpose:**
By analyzing what others are doing to influence your target audience, you’ll gain insight into how to position your own message more effectively—identifying what works, what doesn’t, and what opportunities you can take advantage of.
### **Instructions:**
Write a 1–2 page analysis that includes the following:
#### **1. Direct Competitors**
These are people, organizations, companies, or campaigns promoting the **same or a very similar message** as yours.
**Requirements:**
– Identify at least **two specific, real-world examples** (e.g., a named organization, campaign, or individual).
– Briefly describe:
– **Who they are** (e.g., Greenpeace, @sustainablychic on Instagram, the “Meatless Monday” campaign).
– **What their message is** and **how it aligns with yours**.
– **Who their target audience is**—is it the same as yours, or different?
– **What strategies they use** (platforms, tone, imagery, language).
– **What they do well.**
– **What they might be missing**—where is there space for you to fill a gap?
**Helpful Questions:**
– How persuasive or effective is their approach?
– What kinds of content do they post or share?
– Do they use influencers, emotional appeals, facts and stats, or storytelling?
#### **2. Indirect Competitors**
These are individuals or organizations who are **not focused on your issue**, but who are **competing for your audience’s time, attention, or trust**. Their message may distract from yours or offer alternative solutions to the same underlying concerns.
**Requirements:**
– Identify at least **one or two real-world examples** of indirect competitors (e.g., a self-help podcast, a lifestyle brand, a mental wellness app).
– Explain:
– **Who they are** and **what message or service they offer.**
– **Why your audience is drawn to them.**
– **How their content or message might distract or compete with your own.**
– **What you can learn from them**—do they engage the audience well? What techniques could you adapt?
**Helpful Questions:**
– Is your audience already following or engaging with them?
– What needs or desires are they fulfilling for your audience?
### **Reminders:**
– Use **real, named examples**—don’t speak in general terms like “some companies” or “a lot of people.” Be specific and back up your claims.
– Focus on **analysis**, not just description. You’re not just listing competitors—you’re explaining **why they matter** and **what you can learn from them.**
– Consider adding **screenshots, quotes, or data** if they help support your points (optional but encouraged).