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See Attached – ## WEEK5599DISC.docx **## WEEK5599DISC.docx** **Please cite 2 outside scholarly authors; And answer each bullet in entirety.** **TEXTBOOK:** Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (…

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Assignment Prompt & Instructions

See Attached

– ## WEEK5599DISC.docx

**## WEEK5599DISC.docx**

**Please cite 2 outside scholarly authors; And answer each bullet in entirety.**

**TEXTBOOK:** Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

1A…Challenge: Make clear recommendations for McDonald’s based on integrating the work from the above models. Make In a analysis and conclusions in narrative form.

· •    For the SWOT

· Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)

· Then, prepare a SWOT Matrix for McDonald’s.

·

· For the BCG (Learning Exercise 6C)

· Use the information in the Learning Exercise in your text to prepare a BCG matrix for McDonald’s locating each division where you believe it represents its position relative to market share and growth.

·

· When complete with both exercises (6A & 6C)

· Write a short narrative (one page or less) of your key conclusions from:

· (1) your SWOT analysis of McDonald’s,

· (2) your BCG work on McDonald’s. In addition, include your conclusions on McDonald’s as a result of its position in the BCG and the results of SWOT.

· Make clear recommendations for McDonald’s based on integrating the work from the above models.

**## WEEK5599DISC.docx**

**Please cite 2 outside scholarly authors; And answer each bullet in entirety.**

**TEXTBOOK:** Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

1A…Challenge: Make clear recommendations for McDonald’s based on integrating the work from the above models. Make In a analysis and conclusions in narrative form.

· •    For the SWOT

· Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)

· Then, prepare a SWOT Matrix for McDonald’s.

·

· For the BCG (Learning Exercise 6C)

· Use the information in the Learning Exercise in your text to prepare a BCG matrix for McDonald’s locating each division where you believe it represents its position relative to market share and growth.

·

· When complete with both exercises (6A & 6C)

· Write a short narrative (one page or less) of your key conclusions from:

· (1) your SWOT analysis of McDonald’s,

· (2) your BCG work on McDonald’s. In addition, include your conclusions on McDonald’s as a result of its position in the BCG and the results of SWOT.

· Make clear recommendations for McDonald’s based on integrating the work from the above models.

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