Executive Solution Overview
Please follow the instructions. No AI or ChatGPTs. Do follow the instructions **files (2)** – ## Topic_Week3_Discussion17.pdf – ## Week3_Assignment13.pdf **## Topic_Week3_Discussion17.pdf** ANALYZING MEDIA Recall a time when you took an instant liking to another person in a non-romantic way. It…
Instant Solution Download
$6.99Immediate access to the full model answer, formatted citations, and rubric breakdown.
Need a Fresh Custom Paper?
Have this question answered from scratch according to your specific instructions and deadline.
Order on TutorsGallery →Assignment Prompt & Instructions
Please follow the instructions. No AI or ChatGPTs. Do follow the instructions
**files (2)**
– ## Topic_Week3_Discussion17.pdf
– ## Week3_Assignment13.pdf
**## Topic_Week3_Discussion17.pdf**
ANALYZING MEDIA
Recall a time when you took an instant liking to another person in a non-romantic way. It
might be a teacher you liked from the first day of class, a coach you trusted immediately,
or a speaker at an event who clicked with you. Think about that individual’s influence on
you. Chances are that person had more potential to influence you than other teachers,
coaches, or speakers.
Why do some people have a greater ability to influence us than others? One way to
understand how influence works is by recognizing the relationship between our attitudes,
the context of a situation, and a person’s characteristics. When there is a connection
between people, those individuals can be persuaded. In many industries, the key to
success is in understanding that connection. Media experts, for example, know the
importance of connecting an audience to the characters on a show.
For this Discussion, you will analyze a fictional show on television or the Internet for
elements of influence demonstrated in characters’ traits, actions, and attitudes. As with
previous course activities, you will also consider the ethics of the strategies and
techniques used by the fictional character(s) to influence others.
To prepare:
Review the Week 3 Learning Resources.
If you have not done so already, choose a fictional show that is rated G or PG, such as
a situational comedy or a drama.
Note: If you are not sure about the appropriateness of a show, e-mail your
Instructor for approval.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
Watch one episode, paying attention to the situational factors, main characters’ traits,
and characteristics of their attitudes. Consider who is the chief influencer in the
episode and who is the main target of that influence.
Also, consider how the characters or theme of the show may influence viewers like
you.
Consider the influence of culture on the characters (i.e., their own culture or the
orgnaizational culture on the show) and how your own culture influences how you view
the characters and situations.
Using a relevant code of ethics (e.g., for a character’s situation or viewing the
character through the lens of the profession you are interested in), evaluate the ethics
of a main character’s influence on another character or on viewers.
Post responses to the following:
Identify the show you chose and summarize the context of the episode. Who was the
influencer, and who was being influenced? Include characters on the show and
audience members, if relevant.
Evaluate how the context of the show (norms and roles) influenced if the adult
persuader was successful or not and why.
Explain how the culture of the show and your own culture influenced you as a viewer
and influenced your analysis of the show.
Evaluate the influence of the persuader from an ethical perspective and discuss how
you applied a particular ethical code from an organization you see in the Resource
List. Be specific.
Note: Be sure to support the responses within your initial Discussion post (and
in your colleague reply) with information obtained from the assigned Learning
Resources, including in-text citations and a reference list for sources used. For
information regarding how your Discussion will be evaluated, please review the
Rubric, located in the Course Information area of the course.
Respond to one of your colleagues in one of the following ways:
Ask a probing question, and provide insight into how you would answer your question
and why.
Ask a probing question, and provide the foundation (or rationale) for the question.
Expand on your colleague’s posting by offering a new perspective or insight.
Agree with a colleague, and offer additional (new) supporting information for
consideration.
Disagree with a colleague by respectfully discussing and supporting a different
perspective.
Support your reply to a colleague’s post with at least one reference (textbook or other
scholarly, empirical resources). You may state your opinion and/or provide personal
BY DAY 3
BY DAY 5
examples; however, you must also back up your assertions with evidence (including in-
text citations) from the source and provide a reference.
**## Week3_Assignment13.pdf**
ELABORATION LIKELIHOOD MODEL
When you listen to persuasive communication, what contributes to your decision to change your mind,
to buy a product, or to participate in an activity? How do factors related to who is speaking, the content
and context of the communication, and your motivation inform your attitude and behavior?
Think back to Week 2 when you examined ego involvement and its influence on decision making. This
week, you are exploring “routes to persuasion.” Consider in what ways your degree of involvement
informs how you process information. Keep in mind that “routes to persuasion” are constructs, not
physical pathways in the brain. The routes we take differ depending on the situation. Sometimes we
take more time to deliberate on information, which is the central route. However, we don’t always have
time—or want to take time—to consider all information that comes our way. We make a quick decision
by processing through the peripheral route, because it takes less effort and lower ego involvement.
Which route do you think you use most often?
For this Assignment, you will explore routes to persuasion by applying the Elaboration Likelihood Model
(ELM), presented in the text reading this week, to an experience in your life.
To prepare:
Review the Week 3 Learning Resources. Review this sample paper as you develop your paper.
Think of a time when you were influenced by someone else to make a substantial change in your
life (e.g., enroll in your program at Walden; change jobs; move to another city; or address a habit,
such as to stop smoking).
Recall the details of the situation, including the person who influenced you.
Analyze the situation and how you moved through it in terms of the components of the ELM
featured in the graphic (Figure 10.2) on page 195 of the text, paying particular attention to the
route(s) to persuasion that you used (e.g., when the routes overlapped for you, if they did, or
whether you used the same route throughout the situation).
Consider what informed how you engaged with the person(s) who influenced you and other aspects
of the situation.
Also, consider the ethics of the method(s) of influence, using the code of ethics you consider most
appropriate to the situation.
Submit a 3- to 5-page paper that addresses the following:
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
BY DAY 7
[https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1](https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
PSYC_3007_Week3_Assignment_Rubric
Describe the situation, the change you were influenced to make, who influenced you, and the
nature of the influence.
Apply the ELM model, and explain the experience for you in terms of the ELM components.
Explain the ethics of the influence you experienced and how your relationship with the person(s)
who influenced you was impacted.
Explain insights you gained from analyzing this experience using the ELM model that you would
apply the next time you want to make a change in your life or are encouraged to make a change by
others.
Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you
used for this Assignment.
Criteria Ratings Pts
Describe the
situation, the
change, who
influenced
you, and the
nature of the
influence (10
points)
10 pts
Apply the
elaboration
liklihood
model and
how your
relationship
was impacted
(30 Pts)
30 pts
10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
6.5 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
30 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
26 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
23 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Explain the
ethics of the
influence you
experienced
and how your
relationship
was impacted
(20 points)
20 pts
Explain
insights you
gained from
analyzing this
experience
using the ELM
(20 points)
20 pts
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Quality of
Writing (15
points)
15 pts
Information
documentation
(5 points)
5 pts
Total Points: 100
15 pts
A
Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).
12 pts
B
Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
10.5 pts
C
Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
9 pts
D
Writing is
somewhat
unclear and
disorganized
and/or
contains many
MUGS errors.
There is an
overuse of
direct
quotations
and/or
ineffective
paraphrasing.
0 pts
F
Writing is
unclear and/or
disorganized
and/or
contains many
MUGS errors.
There is an
underuse of
original writing
and an
overuse of
directly
quoted
content.
5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.
3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.
0 pts
C
0 pts
D
Information
from the
Learning
Resources is
not cited or
referenced in
any way.
0 pts
F
**## Week3_Assignment13.pdf**
ELABORATION LIKELIHOOD MODEL
When you listen to persuasive communication, what contributes to your decision to change your mind,
to buy a product, or to participate in an activity? How do factors related to who is speaking, the content
and context of the communication, and your motivation inform your attitude and behavior?
Think back to Week 2 when you examined ego involvement and its influence on decision making. This
week, you are exploring “routes to persuasion.” Consider in what ways your degree of involvement
informs how you process information. Keep in mind that “routes to persuasion” are constructs, not
physical pathways in the brain. The routes we take differ depending on the situation. Sometimes we
take more time to deliberate on information, which is the central route. However, we don’t always have
time—or want to take time—to consider all information that comes our way. We make a quick decision
by processing through the peripheral route, because it takes less effort and lower ego involvement.
Which route do you think you use most often?
For this Assignment, you will explore routes to persuasion by applying the Elaboration Likelihood Model
(ELM), presented in the text reading this week, to an experience in your life.
To prepare:
Review the Week 3 Learning Resources. Review this sample paper as you develop your paper.
Think of a time when you were influenced by someone else to make a substantial change in your
life (e.g., enroll in your program at Walden; change jobs; move to another city; or address a habit,
such as to stop smoking).
Recall the details of the situation, including the person who influenced you.
Analyze the situation and how you moved through it in terms of the components of the ELM
featured in the graphic (Figure 10.2) on page 195 of the text, paying particular attention to the
route(s) to persuasion that you used (e.g., when the routes overlapped for you, if they did, or
whether you used the same route throughout the situation).
Consider what informed how you engaged with the person(s) who influenced you and other aspects
of the situation.
Also, consider the ethics of the method(s) of influence, using the code of ethics you consider most
appropriate to the situation.
Submit a 3- to 5-page paper that addresses the following:
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
BY DAY 7
[https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1](https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
PSYC_3007_Week3_Assignment_Rubric
Describe the situation, the change you were influenced to make, who influenced you, and the
nature of the influence.
Apply the ELM model, and explain the experience for you in terms of the ELM components.
Explain the ethics of the influence you experienced and how your relationship with the person(s)
who influenced you was impacted.
Explain insights you gained from analyzing this experience using the ELM model that you would
apply the next time you want to make a change in your life or are encouraged to make a change by
others.
Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you
used for this Assignment.
Criteria Ratings Pts
Describe the
situation, the
change, who
influenced
you, and the
nature of the
influence (10
points)
10 pts
Apply the
elaboration
liklihood
model and
how your
relationship
was impacted
(30 Pts)
30 pts
10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
6.5 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
30 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
26 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
23 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Explain the
ethics of the
influence you
experienced
and how your
relationship
was impacted
(20 points)
20 pts
Explain
insights you
gained from
analyzing this
experience
using the ELM
(20 points)
20 pts
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Quality of
Writing (15
points)
15 pts
Information
documentation
(5 points)
5 pts
Total Points: 100
15 pts
A
Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).
12 pts
B
Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
10.5 pts
C
Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
9 pts
D
Writing is
somewhat
unclear and
disorganized
and/or
contains many
MUGS errors.
There is an
overuse of
direct
quotations
and/or
ineffective
paraphrasing.
0 pts
F
Writing is
unclear and/or
disorganized
and/or
contains many
MUGS errors.
There is an
underuse of
original writing
and an
overuse of
directly
quoted
content.
5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.
3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.
0 pts
C
0 pts
D
Information
from the
Learning
Resources is
not cited or
referenced in
any way.
0 pts
F
**## Topic_Week3_Discussion17.pdf**
ANALYZING MEDIA
Recall a time when you took an instant liking to another person in a non-romantic way. It
might be a teacher you liked from the first day of class, a coach you trusted immediately,
or a speaker at an event who clicked with you. Think about that individual’s influence on
you. Chances are that person had more potential to influence you than other teachers,
coaches, or speakers.
Why do some people have a greater ability to influence us than others? One way to
understand how influence works is by recognizing the relationship between our attitudes,
the context of a situation, and a person’s characteristics. When there is a connection
between people, those individuals can be persuaded. In many industries, the key to
success is in understanding that connection. Media experts, for example, know the
importance of connecting an audience to the characters on a show.
For this Discussion, you will analyze a fictional show on television or the Internet for
elements of influence demonstrated in characters’ traits, actions, and attitudes. As with
previous course activities, you will also consider the ethics of the strategies and
techniques used by the fictional character(s) to influence others.
To prepare:
Review the Week 3 Learning Resources.
If you have not done so already, choose a fictional show that is rated G or PG, such as
a situational comedy or a drama.
Note: If you are not sure about the appropriateness of a show, e-mail your
Instructor for approval.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
Watch one episode, paying attention to the situational factors, main characters’ traits,
and characteristics of their attitudes. Consider who is the chief influencer in the
episode and who is the main target of that influence.
Also, consider how the characters or theme of the show may influence viewers like
you.
Consider the influence of culture on the characters (i.e., their own culture or the
orgnaizational culture on the show) and how your own culture influences how you view
the characters and situations.
Using a relevant code of ethics (e.g., for a character’s situation or viewing the
character through the lens of the profession you are interested in), evaluate the ethics
of a main character’s influence on another character or on viewers.
Post responses to the following:
Identify the show you chose and summarize the context of the episode. Who was the
influencer, and who was being influenced? Include characters on the show and
audience members, if relevant.
Evaluate how the context of the show (norms and roles) influenced if the adult
persuader was successful or not and why.
Explain how the culture of the show and your own culture influenced you as a viewer
and influenced your analysis of the show.
Evaluate the influence of the persuader from an ethical perspective and discuss how
you applied a particular ethical code from an organization you see in the Resource
List. Be specific.
Note: Be sure to support the responses within your initial Discussion post (and
in your colleague reply) with information obtained from the assigned Learning
Resources, including in-text citations and a reference list for sources used. For
information regarding how your Discussion will be evaluated, please review the
Rubric, located in the Course Information area of the course.
Respond to one of your colleagues in one of the following ways:
Ask a probing question, and provide insight into how you would answer your question
and why.
Ask a probing question, and provide the foundation (or rationale) for the question.
Expand on your colleague’s posting by offering a new perspective or insight.
Agree with a colleague, and offer additional (new) supporting information for
consideration.
Disagree with a colleague by respectfully discussing and supporting a different
perspective.
Support your reply to a colleague’s post with at least one reference (textbook or other
scholarly, empirical resources). You may state your opinion and/or provide personal
BY DAY 3
BY DAY 5
examples; however, you must also back up your assertions with evidence (including in-
text citations) from the source and provide a reference.
**## Week3_Assignment13.pdf**
ELABORATION LIKELIHOOD MODEL
When you listen to persuasive communication, what contributes to your decision to change your mind,
to buy a product, or to participate in an activity? How do factors related to who is speaking, the content
and context of the communication, and your motivation inform your attitude and behavior?
Think back to Week 2 when you examined ego involvement and its influence on decision making. This
week, you are exploring “routes to persuasion.” Consider in what ways your degree of involvement
informs how you process information. Keep in mind that “routes to persuasion” are constructs, not
physical pathways in the brain. The routes we take differ depending on the situation. Sometimes we
take more time to deliberate on information, which is the central route. However, we don’t always have
time—or want to take time—to consider all information that comes our way. We make a quick decision
by processing through the peripheral route, because it takes less effort and lower ego involvement.
Which route do you think you use most often?
For this Assignment, you will explore routes to persuasion by applying the Elaboration Likelihood Model
(ELM), presented in the text reading this week, to an experience in your life.
To prepare:
Review the Week 3 Learning Resources. Review this sample paper as you develop your paper.
Think of a time when you were influenced by someone else to make a substantial change in your
life (e.g., enroll in your program at Walden; change jobs; move to another city; or address a habit,
such as to stop smoking).
Recall the details of the situation, including the person who influenced you.
Analyze the situation and how you moved through it in terms of the components of the ELM
featured in the graphic (Figure 10.2) on page 195 of the text, paying particular attention to the
route(s) to persuasion that you used (e.g., when the routes overlapped for you, if they did, or
whether you used the same route throughout the situation).
Consider what informed how you engaged with the person(s) who influenced you and other aspects
of the situation.
Also, consider the ethics of the method(s) of influence, using the code of ethics you consider most
appropriate to the situation.
Submit a 3- to 5-page paper that addresses the following:
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
BY DAY 7
[https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1](https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
PSYC_3007_Week3_Assignment_Rubric
Describe the situation, the change you were influenced to make, who influenced you, and the
nature of the influence.
Apply the ELM model, and explain the experience for you in terms of the ELM components.
Explain the ethics of the influence you experienced and how your relationship with the person(s)
who influenced you was impacted.
Explain insights you gained from analyzing this experience using the ELM model that you would
apply the next time you want to make a change in your life or are encouraged to make a change by
others.
Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you
used for this Assignment.
Criteria Ratings Pts
Describe the
situation, the
change, who
influenced
you, and the
nature of the
influence (10
points)
10 pts
Apply the
elaboration
liklihood
model and
how your
relationship
was impacted
(30 Pts)
30 pts
10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
6.5 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
30 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
26 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
23 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Explain the
ethics of the
influence you
experienced
and how your
relationship
was impacted
(20 points)
20 pts
Explain
insights you
gained from
analyzing this
experience
using the ELM
(20 points)
20 pts
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Quality of
Writing (15
points)
15 pts
Information
documentation
(5 points)
5 pts
Total Points: 100
15 pts
A
Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).
12 pts
B
Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
10.5 pts
C
Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
9 pts
D
Writing is
somewhat
unclear and
disorganized
and/or
contains many
MUGS errors.
There is an
overuse of
direct
quotations
and/or
ineffective
paraphrasing.
0 pts
F
Writing is
unclear and/or
disorganized
and/or
contains many
MUGS errors.
There is an
underuse of
original writing
and an
overuse of
directly
quoted
content.
5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.
3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.
0 pts
C
0 pts
D
Information
from the
Learning
Resources is
not cited or
referenced in
any way.
0 pts
F
**## Topic_Week3_Discussion17.pdf**
ANALYZING MEDIA
Recall a time when you took an instant liking to another person in a non-romantic way. It
might be a teacher you liked from the first day of class, a coach you trusted immediately,
or a speaker at an event who clicked with you. Think about that individual’s influence on
you. Chances are that person had more potential to influence you than other teachers,
coaches, or speakers.
Why do some people have a greater ability to influence us than others? One way to
understand how influence works is by recognizing the relationship between our attitudes,
the context of a situation, and a person’s characteristics. When there is a connection
between people, those individuals can be persuaded. In many industries, the key to
success is in understanding that connection. Media experts, for example, know the
importance of connecting an audience to the characters on a show.
For this Discussion, you will analyze a fictional show on television or the Internet for
elements of influence demonstrated in characters’ traits, actions, and attitudes. As with
previous course activities, you will also consider the ethics of the strategies and
techniques used by the fictional character(s) to influence others.
To prepare:
Review the Week 3 Learning Resources.
If you have not done so already, choose a fictional show that is rated G or PG, such as
a situational comedy or a drama.
Note: If you are not sure about the appropriateness of a show, e-mail your
Instructor for approval.
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
Watch one episode, paying attention to the situational factors, main characters’ traits,
and characteristics of their attitudes. Consider who is the chief influencer in the
episode and who is the main target of that influence.
Also, consider how the characters or theme of the show may influence viewers like
you.
Consider the influence of culture on the characters (i.e., their own culture or the
orgnaizational culture on the show) and how your own culture influences how you view
the characters and situations.
Using a relevant code of ethics (e.g., for a character’s situation or viewing the
character through the lens of the profession you are interested in), evaluate the ethics
of a main character’s influence on another character or on viewers.
Post responses to the following:
Identify the show you chose and summarize the context of the episode. Who was the
influencer, and who was being influenced? Include characters on the show and
audience members, if relevant.
Evaluate how the context of the show (norms and roles) influenced if the adult
persuader was successful or not and why.
Explain how the culture of the show and your own culture influenced you as a viewer
and influenced your analysis of the show.
Evaluate the influence of the persuader from an ethical perspective and discuss how
you applied a particular ethical code from an organization you see in the Resource
List. Be specific.
Note: Be sure to support the responses within your initial Discussion post (and
in your colleague reply) with information obtained from the assigned Learning
Resources, including in-text citations and a reference list for sources used. For
information regarding how your Discussion will be evaluated, please review the
Rubric, located in the Course Information area of the course.
Respond to one of your colleagues in one of the following ways:
Ask a probing question, and provide insight into how you would answer your question
and why.
Ask a probing question, and provide the foundation (or rationale) for the question.
Expand on your colleague’s posting by offering a new perspective or insight.
Agree with a colleague, and offer additional (new) supporting information for
consideration.
Disagree with a colleague by respectfully discussing and supporting a different
perspective.
Support your reply to a colleague’s post with at least one reference (textbook or other
scholarly, empirical resources). You may state your opinion and/or provide personal
BY DAY 3
BY DAY 5
examples; however, you must also back up your assertions with evidence (including in-
text citations) from the source and provide a reference.
**## Week3_Assignment13.pdf**
ELABORATION LIKELIHOOD MODEL
When you listen to persuasive communication, what contributes to your decision to change your mind,
to buy a product, or to participate in an activity? How do factors related to who is speaking, the content
and context of the communication, and your motivation inform your attitude and behavior?
Think back to Week 2 when you examined ego involvement and its influence on decision making. This
week, you are exploring “routes to persuasion.” Consider in what ways your degree of involvement
informs how you process information. Keep in mind that “routes to persuasion” are constructs, not
physical pathways in the brain. The routes we take differ depending on the situation. Sometimes we
take more time to deliberate on information, which is the central route. However, we don’t always have
time—or want to take time—to consider all information that comes our way. We make a quick decision
by processing through the peripheral route, because it takes less effort and lower ego involvement.
Which route do you think you use most often?
For this Assignment, you will explore routes to persuasion by applying the Elaboration Likelihood Model
(ELM), presented in the text reading this week, to an experience in your life.
To prepare:
Review the Week 3 Learning Resources. Review this sample paper as you develop your paper.
Think of a time when you were influenced by someone else to make a substantial change in your
life (e.g., enroll in your program at Walden; change jobs; move to another city; or address a habit,
such as to stop smoking).
Recall the details of the situation, including the person who influenced you.
Analyze the situation and how you moved through it in terms of the components of the ELM
featured in the graphic (Figure 10.2) on page 195 of the text, paying particular attention to the
route(s) to persuasion that you used (e.g., when the routes overlapped for you, if they did, or
whether you used the same route throughout the situation).
Consider what informed how you engaged with the person(s) who influenced you and other aspects
of the situation.
Also, consider the ethics of the method(s) of influence, using the code of ethics you consider most
appropriate to the situation.
Submit a 3- to 5-page paper that addresses the following:
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
WEEKLY RESOURCES
BY DAY 7
[https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1](https://waldenu.instructure.com/courses/224961/files/19481112?wrap=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1](https://waldenu.instructure.com/courses/224961/files/19481112/download?download_frd=1)
[https://waldenu.instructure.com/courses/224961/modules/items/9673913](https://waldenu.instructure.com/courses/224961/modules/items/9673913)
PSYC_3007_Week3_Assignment_Rubric
Describe the situation, the change you were influenced to make, who influenced you, and the
nature of the influence.
Apply the ELM model, and explain the experience for you in terms of the ELM components.
Explain the ethics of the influence you experienced and how your relationship with the person(s)
who influenced you was impacted.
Explain insights you gained from analyzing this experience using the ELM model that you would
apply the next time you want to make a change in your life or are encouraged to make a change by
others.
Note: Support the responses within your Assignment with evidence from the assigned
Learning Resources, including in-text citations. Provide a reference list for resources you
used for this Assignment.
Criteria Ratings Pts
Describe the
situation, the
change, who
influenced
you, and the
nature of the
influence (10
points)
10 pts
Apply the
elaboration
liklihood
model and
how your
relationship
was impacted
(30 Pts)
30 pts
10 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
8.5 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
7.5 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
6.5 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
30 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
26 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
23 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Explain the
ethics of the
influence you
experienced
and how your
relationship
was impacted
(20 points)
20 pts
Explain
insights you
gained from
analyzing this
experience
using the ELM
(20 points)
20 pts
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
20 pts
A
Response is
complete and
accurate;
contains
sufficient
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
17 pts
B
Response is
complete and
mostly
accurate;
contains some
details and/or
explanation;
includes
supporting
information
from the
Learning
Resources
when
necessary.
15 pts
C
Response is
somewhat
complete
and/or is
somewhat
inaccurate;
and/or does
not contain
sufficient
details and/or
explanation;
includes some
supporting
information
from the
Learning
Resources
when
necessary.
13 pts
D
Response is
incomplete or
is mostly
inaccurate;
lacks sufficient
details and/or
explanation;
does not
include
supporting
information
from the
Learning
Resources
when
necessary.
0 pts
F
Response is
incomplete;
answers are
inaccurate
and/or not
explained; no
supporting
information
from the
Learning
Resources
when
necessary.
Criteria Ratings Pts
Quality of
Writing (15
points)
15 pts
Information
documentation
(5 points)
5 pts
Total Points: 100
15 pts
A
Writing is clear
and organized
with few or no
errors in
mechanics,
usage,
grammar, or
spelling
(MUGS).
There is a
preponderance
of original
writing (i.e.,
use of own
words and
proper
paraphrasing).
12 pts
B
Writing is
mostly clear
and organized
with few
MUGS errors.
Writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
10.5 pts
C
Writing is
somewhat
clear and
organized with
some MUGS
errors. Most
writing is
original (i.e.,
use of own
words and
proper
paraphrasing).
9 pts
D
Writing is
somewhat
unclear and
disorganized
and/or
contains many
MUGS errors.
There is an
overuse of
direct
quotations
and/or
ineffective
paraphrasing.
0 pts
F
Writing is
unclear and/or
disorganized
and/or
contains many
MUGS errors.
There is an
underuse of
original writing
and an
overuse of
directly
quoted
content.
5 pts
A
Information
from the
Learning
Resources is
properly
documented
with citation(s)
and
reference(s) in
correct APA
style.
3.5 pts
B
Information
from the
Learning
Resources is
partially
documented
with citation(s)
and/or
reference(s),
and / or does
not follow
correct APA
style.
0 pts
C
0 pts
D
Information
from the
Learning
Resources is
not cited or
referenced in
any way.
0 pts
F
Leave a Reply