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## BUS 7130 – Seminar in Advanced Strategic Management ### Research Discussion #1 ### TOPIC: Tesla's Automated Driving Strategy Please read the report called: WHY TRADITIONAL OEMS SHOULD THOROUGHLY ANALYSE TESLA’S AD STRATEGY? Included in this week's material. You will see a clear statement that st…
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## BUS 7130 – Seminar in Advanced Strategic Management
### Research Discussion #1
### TOPIC: Tesla's Automated Driving Strategy
Please read the report called: WHY TRADITIONAL OEMS SHOULD THOROUGHLY ANALYSE TESLA’S AD STRATEGY? Included in this week's material. You will see a clear statement that states: _"According to CEO of Tesla, Elon Musk’s second "Master Plan", a high-level plan depicting the Company’s main strategic goals, the next big innovation that Tesla will drive to market is automated driving (AD). Standing in stark contrast to many other OEMs who currently scale back their AD ambitions due to the high associated investments, Elon Musk continues to aggressively push the issue. One strong indication being that Musk recently made AD one of Tesla’s top-priorities, overlooking it personally."_
_Do some additional research into this particular aspect and share with us your take on Tesla's AD strategy!_
**PROFESSOR'S GUIDANCE FOR THIS WEEK'S RD:**
_Make sure you stay focused on the topic because Tesla has many different and sometimes totally independent strategies. Understanding the AD strategy first and looking at what such a strategy could mean for Tesla's future is paramount._
**Be sure to proofread carefully (Use Grammarly – the premium version! Make sure your writing score is more than 90) and cite your sources (APA 7.0 ed).**
NOTE:
1. Post your 500-700 word answers by Wednesday 11:55 pm to earn a maximum of 14 points.
2. Offer at least two 300-400 word comments (replies) to posts from your peers’ discussions by Sunday 11:55 pm to earn a maximum of 8 points each (total 16 points)
3. The total grade on each week's LE is 30 points.
### TOPIC: Tesla's Automated Driving Strategy
Please read the report called: WHY TRADITIONAL OEMS SHOULD THOROUGHLY ANALYSE TESLA’S AD STRATEGY? Included in this week's material. You will see a clear statement that states: _"According to CEO of Tesla, Elon Musk’s second "Master Plan", a high-level plan depicting the Company’s main strategic goals, the next big innovation that Tesla will drive to market is automated driving (AD). Standing in stark contrast to many other OEMs who currently scale back their AD ambitions due to the high associated investments, Elon Musk continues to aggressively push the issue. One strong indication being that Musk recently made AD one of Tesla’s top-priorities, overlooking it personally."_
_Do some additional research into this particular aspect and share with us your take on Tesla's AD strategy!_
**PROFESSOR'S GUIDANCE FOR THIS WEEK'S RD:**
_Make sure you stay focused on the topic because Tesla has many different and sometimes totally independent strategies. Understanding the AD strategy first and looking at what such a strategy could mean for Tesla's future is paramount._
**Be sure to proofread carefully (Use Grammarly – the premium version! Make sure your writing score is more than 90) and cite your sources (APA 7.0 ed).**
NOTE:
1. Post your 500-700 word answers by Wednesday 11:55 pm to earn a maximum of 14 points.
2. Offer at least two 300-400 word comments (replies) to posts from your peers’ discussions by Sunday 11:55 pm to earn a maximum of 8 points each (total 16 points)
3. The total grade on each week's LE is 30 points.
**BUS 7130 – Seminar in Advanced Strategic Management Research Discussion #1**
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