Executive Solution Overview
Prior to beginning work on this assignment, review the following: – Read Chapters 11, 12, 13, and 14 in your textbook, Business Analytics: Communicating with Numbers, 2e. – Review the _Data Mining – Overview_ infographic below. **Long description** In this assignment, you will analyze current data m…
Assignment Prompt & Instructions
Prior to beginning work on this assignment, review the following:
– Read Chapters 11, 12, 13, and 14 in your textbook, Business Analytics: Communicating with Numbers, 2e.
– Review the _Data Mining – Overview_ infographic below.
**Long description**
In this assignment, you will analyze current data mining practices and evaluate the pros and cons of data mining. You will research an example of a company that has successfully practiced data mining to forecast the market and a company that could not leverage data mining effectively to forecast the market.
In your assignment,
– Discuss the industry standards for data mining best practices.
– Identify pitfalls in data mining, including practices that should be avoided.
– Provide an example of a company that has successfully practiced data mining to forecast the market.
– Explain the company’s forecasting model.
– Describe how they deployed these data mining practices, the insights they gleaned, and the outcomes they achieved.
– Provide an example of a company that experienced a failure in data mining that led to an incorrect market forecast.
– Explain the company’s forecasting model.
– What pitfalls did the organization fall into?
– Explain which data mining best practice(s) they could have implemented instead to avoid this failure.
The Data Mining Best Practices assignment,
– must be two to three double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to [_APA Style_Links to an external site.](https://writingcenter.uagc.edu/apa-style) as outlined in the Writing Center’s [_APA Formatting for Microsoft Word_Links to an external site.](https://writingcenter.uagc.edu/apa-formatting-microsoft-word) resource.
– must include a separate title page with the following:
– title of paper in bold font
– Space should appear between the title and the rest of the information on the title page.
– student’s name
– name of institution
– course name and number
– instructor’s name
– due date
– must utilize academic voice. Review the [_Academic Voice_Links to an external site.](https://writingcenter.uagc.edu/academic-voice) resource for additional guidance.
– must include an introduction and conclusion paragraph.
– Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
– For assistance on writing [_Introductions & Conclusions_Links to an external site.](https://writingcenter.uagc.edu/introductions-conclusions) as well as [_Writing a Thesis Statement_Links to an external site.](https://writingcenter.uagc.edu/writing-a-thesis), refer to the Writing Center resources.
– must use at least one credible source in addition to the course text.
– The [_Scholarly, Peer-Reviewed, and Other Credible Sources_Links to an external site.](https://content.bridgepointeducation.com/curriculum/file/e5359309-7d3c-4a21-a410-44d59303ccef/1/Scholarly%20Peer-Reviewed%20and%20Other%20Credible%20Sources.pdf) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
– To assist you in completing the research required for this assignment, review [_Quick and Easy Library Research_Links to an external site.](https://ashford.mediaspace.kaltura.com/media/Ashford+University+Library+Quick+%27n%27+Dirty/0_bcsbcjee) tutorial, which introduces the University of Arizona Global Campus.
– must document any information used from sources in APA Style as outlined in the Writing Center’s [_APA: Citing Within Your Paper_Links to an external site.](https://writingcenter.uagc.edu/apa-citing-within-your-paper) guide.
– must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.
– Review the [_APA: Formatting Your References List_Links to an external site.](https://writingcenter.uagc.edu/format-your-reference-list) resource in the Writing Center for specifications.