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– ## TextbookINFO.docx
– ## MKT434Module2Case2StudyINSTRUCTIONS.docx
– ## HSE440WeekFourAssignmentINSTRUCTIONS.docx
– ## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx
– ## MKT434Case1AssignmentINSTRUCTIONS.docx
– ## MKT434Module4FinalProjectINSTRUCTIONS.docx
– ## MKT434Case1gradingRubric.pdf
– ## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf
– HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf
– MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx
– HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf
– MKT434RevisedFinalProjectTEMPLATE.docx
**## TextbookINFO.docx**
**Required Course Textbook(s)**
· Marketing Research, 9th Edition
**By:** Burns, Alvin C. / Veeck, Ann F.
**ISBN:** 978-0-13-582918-9
**## MKT434Module2Case2StudyINSTRUCTIONS.docx**
Module 2 Case Study – 25
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows. <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## HSE440WeekFourAssignmentINSTRUCTIONS.docx**
Week Four Assignment: Project Paper
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations. Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and other sources that illustrate your paper's position. Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw conclusions and make recommendations concerning lessons to be learned in developing an Emergency Operations Plan and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |
Bottom of Form
**## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**
Week Three Signature Assignment
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| You must complete a short assignment which describes, assesses and critiques a government response to a crisis incident and provides an outline of recommended improvements to an emergency operations plan for a similar future incident.<br>For this assignment, do not use any of the crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a current or historical event (no more than 5 years old) at the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the 'Incident Command System' used? Was it effective? If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from the incident.<br>Be sure to include a slide with references used and how they were used. |
Bottom of Form
**## MKT434Case1AssignmentINSTRUCTIONS.docx**
| | |
| — | — |
| Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia. Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives. <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
| | |
**## MKT434Module4FinalProjectINSTRUCTIONS.docx**
Module 4 Final Project – 2025
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## MKT434Case1gradingRubric.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3
**## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3
**HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**
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**MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**
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**HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**
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**MKT434RevisedFinalProjectTEMPLATE.docx**
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**MKT434RevisedFinalProjectTEMPLATE.docx**
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**## TextbookINFO.docx**
**Required Course Textbook(s)**
· Marketing Research, 9th Edition
**By:** Burns, Alvin C. / Veeck, Ann F.
**ISBN:** 978-0-13-582918-9
**## MKT434Module2Case2StudyINSTRUCTIONS.docx**
Module 2 Case Study – 25
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows. <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## HSE440WeekFourAssignmentINSTRUCTIONS.docx**
Week Four Assignment: Project Paper
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations. Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and other sources that illustrate your paper's position. Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw conclusions and make recommendations concerning lessons to be learned in developing an Emergency Operations Plan and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |
Bottom of Form
**## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**
Week Three Signature Assignment
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| You must complete a short assignment which describes, assesses and critiques a government response to a crisis incident and provides an outline of recommended improvements to an emergency operations plan for a similar future incident.<br>For this assignment, do not use any of the crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a current or historical event (no more than 5 years old) at the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the 'Incident Command System' used? Was it effective? If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from the incident.<br>Be sure to include a slide with references used and how they were used. |
Bottom of Form
**## MKT434Case1AssignmentINSTRUCTIONS.docx**
| | |
| — | — |
| Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia. Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives. <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
| | |
**## MKT434Module4FinalProjectINSTRUCTIONS.docx**
Module 4 Final Project – 2025
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## MKT434Case1gradingRubric.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3
**## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3
**HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**
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**MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**
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**HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**
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**MKT434RevisedFinalProjectTEMPLATE.docx**
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**## TextbookINFO.docx**
**Required Course Textbook(s)**
· Marketing Research, 9th Edition
**By:** Burns, Alvin C. / Veeck, Ann F.
**ISBN:** 978-0-13-582918-9
**## MKT434Module2Case2StudyINSTRUCTIONS.docx**
Module 2 Case Study – 25
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows. <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## HSE440WeekFourAssignmentINSTRUCTIONS.docx**
Week Four Assignment: Project Paper
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations. Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and other sources that illustrate your paper's position. Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw conclusions and make recommendations concerning lessons to be learned in developing an Emergency Operations Plan and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |
Bottom of Form
**## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**
Week Three Signature Assignment
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| You must complete a short assignment which describes, assesses and critiques a government response to a crisis incident and provides an outline of recommended improvements to an emergency operations plan for a similar future incident.<br>For this assignment, do not use any of the crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a current or historical event (no more than 5 years old) at the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the 'Incident Command System' used? Was it effective? If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from the incident.<br>Be sure to include a slide with references used and how they were used. |
Bottom of Form
**## MKT434Case1AssignmentINSTRUCTIONS.docx**
| | |
| — | — |
| Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia. Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives. <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
| | |
**## MKT434Module4FinalProjectINSTRUCTIONS.docx**
Module 4 Final Project – 2025
Top of Form
| | |
| — | — |
| Hide Assignment Information |
| Instructions | |
| Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
Bottom of Form
**## MKT434Case1gradingRubric.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3
**## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**
Case Study Rubric 2024
Course: MKT434 Marketing Research & Analytics
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
Overall
Performance
/ 13Identification of all
key issues.
Substantive
discussion regarding
analysis, details,
reflection and
thought. Very clear
focus and
appropriate tone
addressing all
aspects of the
assignment
prompts. No errors
—proper grammar,
spelling, and
punctuation.
Extensive use of
citations and
references indicates
substantial research
and provides an
academic
framework to
observations and
personal
viewpoints. Use of a
variety of sentence
length and
Identifies all key
issues noting their
significance in the
case. Depth of
analysis supported
by relevant details.
Focused on a
purpose—suitable
tone that addresses
most assignment
prompts. Content
reflects logical
organization. May
have some errors in
grammar, spelling,
and punctuation but
they do not
interfere with
communication. Use
of citations and
references indicates
ample research and
supporting
evidence. Minimal
APA errors.
Controlled and
varied sentence
structure—
Identifies most key
issues. Attempts to
establish and
maintain purpose in
terms of
communicating with
the audience. Depth
of analysis and idea
development
reflects adequate
understanding. May
not address all
prompts. Limited
use of citations and
references. Over
reliance on personal
observation or
personal viewpoint.
APA errors in
format and style.
Lapses in focus and
coherence.
Simplistic writing
style. Average level
of insight
demonstrated.
Superficial analysis
that indicates
minimal awareness
of issues and
purpose. Limited
development of
ideas. Use of
unrelated detail.
Citations and
references are
minimal or not
included.
Organization is
random and weak.
Incorrect and
ineffective wording.
Errors in sentence
structure. Lacks
use of proper
grammar and
format. Lacks
originality or
creativity; ideas are
common or
underdeveloped.
Few to no
connections or new
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3
Total / 13
Overall Score
Criteria
Distinguished
13 points
Commendable
12 points
Acceptable
10 points
Deficient
8 points
Criterion Score
structure. Citations
and bibliography
follow APA format
and style. Very high
level of creative
insight
demonstrated.
acceptable and
effective language.
Good creative
insight
demonstrated.
perspectives are
explored.
Distinguished
13 points minimum
Commendable
11 points minimum
Acceptable
9 points minimum
Deficient
0 points minimum
6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University
https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3
**HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**
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**MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**
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**HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**
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**MKT434RevisedFinalProjectTEMPLATE.docx**
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