Executive Solution Overview
– ## Lateralthinkingpart2.pdf – ## LateralThinking.pdf **## Lateralthinkingpart2.pdf** In your mid-course presentation, you chose one of the theories from our course: Lateral and Vertical Thinking. As your final project, add 4- 5 more slides to make one complete deck. Now, you will create four addit…
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– ## Lateralthinkingpart2.pdf
– ## LateralThinking.pdf
**## Lateralthinkingpart2.pdf**
In your mid-course presentation, you chose one of the theories from
our course: Lateral and Vertical Thinking. As your final project, add 4-
5 more slides to make one complete deck.
Now, you will create four additional slides with voiceover, applying
that theory to the marketplace example (or two) of your choice.
Each slide should be no more than one minute. Do not read the slide.
Use the slide content to prompt your spoken text. Be specific. Give
examples. Quote the text.
That's it!
**## LateralThinking.pdf**
Lateral Thinking by Edward De Bono
Kanza Arif
CREATIVITY & ENTREPRENEURSHIP
05/26/2025
What Is Lateral
Thinking? ✓Lateral thinking is a problem-solving approach
introduced by Edward de Bono that encourages
looking at challenges from new, unconventional
angles (de Bono, 2010).
✓Instead of using logical, step-by-step reasoning—
what de Bono calls vertical thinking—lateral
thinking seeks to disrupt our habitual patterns.
Vertical vs.
Lateral Thinking
✓To understand lateral thinking, we must contrast it
with vertical thinking (Masood, 2024)..
✓Vertical thinking is analytical and sequential. It’s
the kind of logic we use in mathematics or when
solving puzzles by applying known rules.
Techniques of
Lateral Thinking
❑Provocation (Po Technique).
❑Random Entry.
❑Challenge.
❑Alternative/Concept Extraction.
The Restaurant
Line
❖Traditional (vertical) thinking would solve a long wait by
increasing capacity (e.g., more tables or staff) (de Bono,
2010).
❖A lateral solution changed the customer’s experience—
offering peanuts to make the wait enjoyable (Turner,
2024).
❖The real problem was perception, not time—lateral
thinking reframes the issue to find innovative solutions.
Why It Matters
❑Lateral thinking helps solve complex, non-linear problems
creatively (Biaddang & Molino, 2024).
❑It encourages breaking away from conventional, logical
patterns.
❑Promotes innovation in business, education, and daily life.
❑Becomes a mindset that drives adaptability and progress.
References
▪ De Bono, E. (2010). Lateral Thinking. HarperBusiness.
▪ Biaddang, L. M. D., & Molino, J. (2024). Facilitating Edward de Bono's
Six Thinking Skills for students with learning disabilities. Library
Progress (International), 44(3).
https://doi.org/10.48165/bapas.2024.44.2.1
▪ Masood, S. (2024). DPS: Lateral thinking in policy formulation.
Defence Journal. Retrieved from
https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-
policy-formulation/
▪ Turner, A. (2024). Master lateral thinking: Edward de Bono's key to
success. LGT Insights. Retrieved from https://www.lgt.com/global-
en/market-assessments/insights/entrepreneurship/lateral-
thinking-the-key-to-unlocking-business-growth-233106
[https://doi.org/10.48165/bapas.2024.44.2.1](https://doi.org/10.48165/bapas.2024.44.2.1)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
– Slide 1: Lateral Thinking by Edward De Bono
– Slide 2: What Is Lateral Thinking?
– Slide 3: Vertical vs. Lateral Thinking
– Slide 4: Techniques of Lateral Thinking
– Slide 5: The Restaurant Line
– Slide 6: Why It Matters
– Slide 7: References
**## LateralThinking.pdf**
Lateral Thinking by Edward De Bono
Kanza Arif
CREATIVITY & ENTREPRENEURSHIP
05/26/2025
What Is Lateral
Thinking? ✓Lateral thinking is a problem-solving approach
introduced by Edward de Bono that encourages
looking at challenges from new, unconventional
angles (de Bono, 2010).
✓Instead of using logical, step-by-step reasoning—
what de Bono calls vertical thinking—lateral
thinking seeks to disrupt our habitual patterns.
Vertical vs.
Lateral Thinking
✓To understand lateral thinking, we must contrast it
with vertical thinking (Masood, 2024)..
✓Vertical thinking is analytical and sequential. It’s
the kind of logic we use in mathematics or when
solving puzzles by applying known rules.
Techniques of
Lateral Thinking
❑Provocation (Po Technique).
❑Random Entry.
❑Challenge.
❑Alternative/Concept Extraction.
The Restaurant
Line
❖Traditional (vertical) thinking would solve a long wait by
increasing capacity (e.g., more tables or staff) (de Bono,
2010).
❖A lateral solution changed the customer’s experience—
offering peanuts to make the wait enjoyable (Turner,
2024).
❖The real problem was perception, not time—lateral
thinking reframes the issue to find innovative solutions.
Why It Matters
❑Lateral thinking helps solve complex, non-linear problems
creatively (Biaddang & Molino, 2024).
❑It encourages breaking away from conventional, logical
patterns.
❑Promotes innovation in business, education, and daily life.
❑Becomes a mindset that drives adaptability and progress.
References
▪ De Bono, E. (2010). Lateral Thinking. HarperBusiness.
▪ Biaddang, L. M. D., & Molino, J. (2024). Facilitating Edward de Bono's
Six Thinking Skills for students with learning disabilities. Library
Progress (International), 44(3).
https://doi.org/10.48165/bapas.2024.44.2.1
▪ Masood, S. (2024). DPS: Lateral thinking in policy formulation.
Defence Journal. Retrieved from
https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-
policy-formulation/
▪ Turner, A. (2024). Master lateral thinking: Edward de Bono's key to
success. LGT Insights. Retrieved from https://www.lgt.com/global-
en/market-assessments/insights/entrepreneurship/lateral-
thinking-the-key-to-unlocking-business-growth-233106
[https://doi.org/10.48165/bapas.2024.44.2.1](https://doi.org/10.48165/bapas.2024.44.2.1)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
– Slide 1: Lateral Thinking by Edward De Bono
– Slide 2: What Is Lateral Thinking?
– Slide 3: Vertical vs. Lateral Thinking
– Slide 4: Techniques of Lateral Thinking
– Slide 5: The Restaurant Line
– Slide 6: Why It Matters
– Slide 7: References
**## Lateralthinkingpart2.pdf**
In your mid-course presentation, you chose one of the theories from
our course: Lateral and Vertical Thinking. As your final project, add 4-
5 more slides to make one complete deck.
Now, you will create four additional slides with voiceover, applying
that theory to the marketplace example (or two) of your choice.
Each slide should be no more than one minute. Do not read the slide.
Use the slide content to prompt your spoken text. Be specific. Give
examples. Quote the text.
That's it!
**## LateralThinking.pdf**
Lateral Thinking by Edward De Bono
Kanza Arif
CREATIVITY & ENTREPRENEURSHIP
05/26/2025
What Is Lateral
Thinking? ✓Lateral thinking is a problem-solving approach
introduced by Edward de Bono that encourages
looking at challenges from new, unconventional
angles (de Bono, 2010).
✓Instead of using logical, step-by-step reasoning—
what de Bono calls vertical thinking—lateral
thinking seeks to disrupt our habitual patterns.
Vertical vs.
Lateral Thinking
✓To understand lateral thinking, we must contrast it
with vertical thinking (Masood, 2024)..
✓Vertical thinking is analytical and sequential. It’s
the kind of logic we use in mathematics or when
solving puzzles by applying known rules.
Techniques of
Lateral Thinking
❑Provocation (Po Technique).
❑Random Entry.
❑Challenge.
❑Alternative/Concept Extraction.
The Restaurant
Line
❖Traditional (vertical) thinking would solve a long wait by
increasing capacity (e.g., more tables or staff) (de Bono,
2010).
❖A lateral solution changed the customer’s experience—
offering peanuts to make the wait enjoyable (Turner,
2024).
❖The real problem was perception, not time—lateral
thinking reframes the issue to find innovative solutions.
Why It Matters
❑Lateral thinking helps solve complex, non-linear problems
creatively (Biaddang & Molino, 2024).
❑It encourages breaking away from conventional, logical
patterns.
❑Promotes innovation in business, education, and daily life.
❑Becomes a mindset that drives adaptability and progress.
References
▪ De Bono, E. (2010). Lateral Thinking. HarperBusiness.
▪ Biaddang, L. M. D., & Molino, J. (2024). Facilitating Edward de Bono's
Six Thinking Skills for students with learning disabilities. Library
Progress (International), 44(3).
https://doi.org/10.48165/bapas.2024.44.2.1
▪ Masood, S. (2024). DPS: Lateral thinking in policy formulation.
Defence Journal. Retrieved from
https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-
policy-formulation/
▪ Turner, A. (2024). Master lateral thinking: Edward de Bono's key to
success. LGT Insights. Retrieved from https://www.lgt.com/global-
en/market-assessments/insights/entrepreneurship/lateral-
thinking-the-key-to-unlocking-business-growth-233106
[https://doi.org/10.48165/bapas.2024.44.2.1](https://doi.org/10.48165/bapas.2024.44.2.1)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
– Slide 1: Lateral Thinking by Edward De Bono
– Slide 2: What Is Lateral Thinking?
– Slide 3: Vertical vs. Lateral Thinking
– Slide 4: Techniques of Lateral Thinking
– Slide 5: The Restaurant Line
– Slide 6: Why It Matters
– Slide 7: References
**## Lateralthinkingpart2.pdf**
In your mid-course presentation, you chose one of the theories from
our course: Lateral and Vertical Thinking. As your final project, add 4-
5 more slides to make one complete deck.
Now, you will create four additional slides with voiceover, applying
that theory to the marketplace example (or two) of your choice.
Each slide should be no more than one minute. Do not read the slide.
Use the slide content to prompt your spoken text. Be specific. Give
examples. Quote the text.
That's it!
**## LateralThinking.pdf**
Lateral Thinking by Edward De Bono
Kanza Arif
CREATIVITY & ENTREPRENEURSHIP
05/26/2025
What Is Lateral
Thinking? ✓Lateral thinking is a problem-solving approach
introduced by Edward de Bono that encourages
looking at challenges from new, unconventional
angles (de Bono, 2010).
✓Instead of using logical, step-by-step reasoning—
what de Bono calls vertical thinking—lateral
thinking seeks to disrupt our habitual patterns.
Vertical vs.
Lateral Thinking
✓To understand lateral thinking, we must contrast it
with vertical thinking (Masood, 2024)..
✓Vertical thinking is analytical and sequential. It’s
the kind of logic we use in mathematics or when
solving puzzles by applying known rules.
Techniques of
Lateral Thinking
❑Provocation (Po Technique).
❑Random Entry.
❑Challenge.
❑Alternative/Concept Extraction.
The Restaurant
Line
❖Traditional (vertical) thinking would solve a long wait by
increasing capacity (e.g., more tables or staff) (de Bono,
2010).
❖A lateral solution changed the customer’s experience—
offering peanuts to make the wait enjoyable (Turner,
2024).
❖The real problem was perception, not time—lateral
thinking reframes the issue to find innovative solutions.
Why It Matters
❑Lateral thinking helps solve complex, non-linear problems
creatively (Biaddang & Molino, 2024).
❑It encourages breaking away from conventional, logical
patterns.
❑Promotes innovation in business, education, and daily life.
❑Becomes a mindset that drives adaptability and progress.
References
▪ De Bono, E. (2010). Lateral Thinking. HarperBusiness.
▪ Biaddang, L. M. D., & Molino, J. (2024). Facilitating Edward de Bono's
Six Thinking Skills for students with learning disabilities. Library
Progress (International), 44(3).
https://doi.org/10.48165/bapas.2024.44.2.1
▪ Masood, S. (2024). DPS: Lateral thinking in policy formulation.
Defence Journal. Retrieved from
https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-
policy-formulation/
▪ Turner, A. (2024). Master lateral thinking: Edward de Bono's key to
success. LGT Insights. Retrieved from https://www.lgt.com/global-
en/market-assessments/insights/entrepreneurship/lateral-
thinking-the-key-to-unlocking-business-growth-233106
[https://doi.org/10.48165/bapas.2024.44.2.1](https://doi.org/10.48165/bapas.2024.44.2.1)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/](https://defencejournal.com/2024/03/05/dps-lateral-thinking-in-policy-formulation/)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
[https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106](https://www.lgt.com/global-en/market-assessments/insights/entrepreneurship/lateral-thinking-the-key-to-unlocking-business-growth-233106)
– Slide 1: Lateral Thinking by Edward De Bono
– Slide 2: What Is Lateral Thinking?
– Slide 3: Vertical vs. Lateral Thinking
– Slide 4: Techniques of Lateral Thinking
– Slide 5: The Restaurant Line
– Slide 6: Why It Matters
– Slide 7: References
– 1
– 2
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