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Tag: Business & Finance

  • [Solved] Unit III

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    Executive Solution Overview

    see attachment – ## UnitIIIAdvMkt.docx **## UnitIIIAdvMkt.docx** Unit III Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis h…

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    Assignment Prompt & Instructions

    see attachment

    – ## UnitIIIAdvMkt.docx

    **## UnitIIIAdvMkt.docx**

    Unit III

    Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

    • Your initial post should be at least 300 words in length.

    • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    **## UnitIIIAdvMkt.docx**

    Unit III

    Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

    • Your initial post should be at least 300 words in length.

    • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

  • [Solved] WK 5 HWK

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    SEE ATTACHED – ## WK5HOMEWORKDISCUSSIONREVIEW.docx **## WK5HOMEWORKDISCUSSIONREVIEW.docx** PLEASE ADDRESS EACH DISCUSSION HOMEWORK ASSIGNMENT. CITE 2 SCHOLARLY AUTHORS, APA FORMAT REQUIRED. **1A.** Manufacturing Costs: Pick a product and identify four direct materials that are used to create the pro…

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    Assignment Prompt & Instructions

    SEE ATTACHED

    – ## WK5HOMEWORKDISCUSSIONREVIEW.docx

    **## WK5HOMEWORKDISCUSSIONREVIEW.docx**

    PLEASE ADDRESS EACH DISCUSSION HOMEWORK ASSIGNMENT. CITE 2 SCHOLARLY AUTHORS, APA FORMAT REQUIRED.

    **1A.** Manufacturing Costs: Pick a product and identify four direct materials that are used to create the product, identify at least two types of labor, identify at least three types of overhead costs, and discuss how the company should be able to do to lower each cost.

    **1B.** Identify a non-value-added activity at three different publicly traded organizations. Explain how each organization might be able to eliminate the non-value-added activity identified. Please make sure not to select organizations that are similar to prior posts.

    **1.C** Pick a publicly-traded company and exam the company products. If the company produces many products, please pick one important product and explain why and how it is important for management to understand cost-volume-profit relationships. Select a different company than those listed in previous posts.

    **1D.** Some types of capital investments have associated cash flows that are very difficult to estimate, while other types of capital investments have associated cash flows that are very easy to estimate. Name two capital investments from your chosen publicly traded entity, one that has associated cash flows that are easy to estimate and one that has associated cash flows that are difficult to estimate. Explain how these two types of investments differ and why the associated cash flows are easier or more difficult to estimate.

    **## WK5HOMEWORKDISCUSSIONREVIEW.docx**

    PLEASE ADDRESS EACH DISCUSSION HOMEWORK ASSIGNMENT. CITE 2 SCHOLARLY AUTHORS, APA FORMAT REQUIRED.

    **1A.** Manufacturing Costs: Pick a product and identify four direct materials that are used to create the product, identify at least two types of labor, identify at least three types of overhead costs, and discuss how the company should be able to do to lower each cost.

    **1B.** Identify a non-value-added activity at three different publicly traded organizations. Explain how each organization might be able to eliminate the non-value-added activity identified. Please make sure not to select organizations that are similar to prior posts.

    **1.C** Pick a publicly-traded company and exam the company products. If the company produces many products, please pick one important product and explain why and how it is important for management to understand cost-volume-profit relationships. Select a different company than those listed in previous posts.

    **1D.** Some types of capital investments have associated cash flows that are very difficult to estimate, while other types of capital investments have associated cash flows that are very easy to estimate. Name two capital investments from your chosen publicly traded entity, one that has associated cash flows that are easy to estimate and one that has associated cash flows that are difficult to estimate. Explain how these two types of investments differ and why the associated cash flows are easier or more difficult to estimate.

  • [Solved] Business Finance – Management HOMEWORK

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## TextbookINFO.docx – ## MKT434Module2Case2StudyINSTRUCTIONS.docx – ## HSE440WeekFourAssignmentINSTRUCTIONS.docx – ## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx – ## MKT434Case1AssignmentINSTRUCTIONS.docx – ## MKT434Module4FinalProjectINSTRUCTIONS.docx – ## MKT434Case1gradingRubric.pdf -…

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    Assignment Prompt & Instructions

    – ## TextbookINFO.docx

    – ## MKT434Module2Case2StudyINSTRUCTIONS.docx

    – ## HSE440WeekFourAssignmentINSTRUCTIONS.docx

    – ## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx

    – ## MKT434Case1AssignmentINSTRUCTIONS.docx

    – ## MKT434Module4FinalProjectINSTRUCTIONS.docx

    – ## MKT434Case1gradingRubric.pdf

    – ## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf

    – HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf
    – MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx
    – HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf
    – MKT434RevisedFinalProjectTEMPLATE.docx

    **## TextbookINFO.docx**

    **Required Course Textbook(s)**

    · Marketing Research, 9th Edition

    **By:** Burns, Alvin C. / Veeck, Ann F.

    **ISBN:** 978-0-13-582918-9

    **## MKT434Module2Case2StudyINSTRUCTIONS.docx**

    Module 2 Case Study – 25

    Top of Form

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    | Hide Assignment Information |
    | Instructions | |
    | Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows.  <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

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    **## HSE440WeekFourAssignmentINSTRUCTIONS.docx**

    Week Four Assignment: Project Paper

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    | Hide Assignment Information |
    | Instructions | |
    | This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations.  Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and  other sources that illustrate your paper's position.  Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw  conclusions and make  recommendations concerning lessons to be learned in developing an Emergency Operations Plan  and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four  (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |

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    **## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**

    Week Three Signature Assignment

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    | Hide Assignment Information |
    | Instructions | |
    | You must complete a short assignment which describes, assesses and critiques  a government response to a  crisis incident  and provides an outline of recommended improvements to an  emergency operations plan for a similar future incident.<br>For this assignment, do not use  any of the  crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a  current or historical event (no more than 5 years old) at  the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the  incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the  'Incident Command System' used? Was it effective?  If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from  the incident.<br>Be sure to include a slide with references used and how they were used. |

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    **## MKT434Case1AssignmentINSTRUCTIONS.docx**

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    | Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia.  Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives.  <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
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    **## MKT434Module4FinalProjectINSTRUCTIONS.docx**

    Module 4 Final Project – 2025

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    | Instructions | |
    | Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

    Bottom of Form

    **## MKT434Case1gradingRubric.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3

    **## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3

    **HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**

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    **MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**

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    **HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**

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    **MKT434RevisedFinalProjectTEMPLATE.docx**

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    **MKT434RevisedFinalProjectTEMPLATE.docx**

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    **## TextbookINFO.docx**

    **Required Course Textbook(s)**

    · Marketing Research, 9th Edition

    **By:** Burns, Alvin C. / Veeck, Ann F.

    **ISBN:** 978-0-13-582918-9

    **## MKT434Module2Case2StudyINSTRUCTIONS.docx**

    Module 2 Case Study – 25

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows.  <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

    Bottom of Form

    **## HSE440WeekFourAssignmentINSTRUCTIONS.docx**

    Week Four Assignment: Project Paper

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations.  Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and  other sources that illustrate your paper's position.  Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw  conclusions and make  recommendations concerning lessons to be learned in developing an Emergency Operations Plan  and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four  (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |

    Bottom of Form

    **## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**

    Week Three Signature Assignment

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | You must complete a short assignment which describes, assesses and critiques  a government response to a  crisis incident  and provides an outline of recommended improvements to an  emergency operations plan for a similar future incident.<br>For this assignment, do not use  any of the  crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a  current or historical event (no more than 5 years old) at  the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the  incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the  'Incident Command System' used? Was it effective?  If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from  the incident.<br>Be sure to include a slide with references used and how they were used. |

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    **## MKT434Case1AssignmentINSTRUCTIONS.docx**

    | | |
    | — | — |
    | Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia.  Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives.  <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
    | | |

    **## MKT434Module4FinalProjectINSTRUCTIONS.docx**

    Module 4 Final Project – 2025

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

    Bottom of Form

    **## MKT434Case1gradingRubric.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3

    **## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3

    **HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/hse440weekfourassignment-projectpaper-gradingrubric-pdf)

    **MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/mkt434module2researchproposalassignmentinstructions-docx)

    **HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/hse440weekthreesignatureassignment-gradingrubric-pdf)

    **MKT434RevisedFinalProjectTEMPLATE.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/mkt434revisedfinalprojecttemplate-docx)

    **## TextbookINFO.docx**

    **Required Course Textbook(s)**

    · Marketing Research, 9th Edition

    **By:** Burns, Alvin C. / Veeck, Ann F.

    **ISBN:** 978-0-13-582918-9

    **## MKT434Module2Case2StudyINSTRUCTIONS.docx**

    Module 2 Case Study – 25

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | Rather than hiring a professional marketing research organization, brands sometimes do their own research internally. In the Case Study for Module 2, you will examine marketing research conducted internally at 5 Star Windows.  <br>View this YouTube video "5 Star Windows: Market Research Case Study" from Worcester Enterprise, September 13, 2016. https://youtu.be/D0QOSqQQMrw?si=HkObmbgmtJxNn12s<br>Answer the following:<br>· What are the types of marketing research used by 5 Star Windows and why?<br>· How valuable is marketing research to 5 Star Windows and why?<br>· What other types of marketing research might 5 Star Windows find beneficial?<br>· To what extent has marketing research assisted in the success of 5 Star Windows?<br>Prepare your Case Study using Microsoft Word.<br>**Very Important** – Review the Course Outline, Rubrics, and APA material under Student Resources, to go over expectations regarding assignment guidelines. See Laurie’s Calendar under Student Resources for due dates.<br> <br>Click on "Submit to Dropbox" to submit your assignment. <br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

    Bottom of Form

    **## HSE440WeekFourAssignmentINSTRUCTIONS.docx**

    Week Four Assignment: Project Paper

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | This assignment should discuss the following:<br>How communications, the National Incident Management System (NIMS) and planning are utilized to properly conduct crisis management operations.  Include examples of incidents from the case studies in the Howitt and Leonard Managing Crises text and  other sources that illustrate your paper's position.  Your writing should identify both the "do's" and "don'ts" associated with these concepts.<br>Your paper should draw  conclusions and make  recommendations concerning lessons to be learned in developing an Emergency Operations Plan  and implementing the Incident Command System (ICS).<br>You must support your report and recommendations by using both the course textbook (Howitt and Leonard, Managing Crises) cases and external research. Your external research must be credible and come from authoritative sources, preferably from peer-reviewed (refereed) publications. You must include a minimum of four  (4) course-external references. (Note: If you are unfamiliar with 'peer-reviewed' publications, see the module provided in the Course Resources).<br>All submissions must include the following technical components:<br>A cover or title page.<br>Length: A body of text, between 1,500 and 2,000 words (about 6-8 pages double-spaced, 12-point font).<br>A reference page containing all resources used in your paper. References cited at the end of the report must be cited in text to illustrate how they were used.<br>Written in APA Style. |

    Bottom of Form

    **## HSE440WeekThreeSignatureAssignmentINSTRUCTIONS.docx**

    Week Three Signature Assignment

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | You must complete a short assignment which describes, assesses and critiques  a government response to a  crisis incident  and provides an outline of recommended improvements to an  emergency operations plan for a similar future incident.<br>For this assignment, do not use  any of the  crisis incidents read about in the Howitt and Leonard casebook.<br>The incident you report on should be a  current or historical event (no more than 5 years old) at  the local or state level (no higher than the state level).<br>You should use the course materials and external research to help inform your assessment, critique, and recommendations.<br>Your report should be produced as a 6-8 slide (e.g., PowerPoint) presentation.<br>Your report should:<br>Provide a synopsis of the  incident. What occurred? When? Who was involved? Wat parties or agencies? What was the impact of the event? Who was affected and how was the incident managed?<br>Describe if/how the event was handled in terms of Crisis vs. Consequence management.<br>Was the  'Incident Command System' used? Was it effective?  If not, why do you think it was not?<br>Was there a local or state response plan? If yes, was it followed? Effectiveness? If no plan, what are your recommendations for plan development?<br>Conclude with a critical review of the lessons learned and the actions taken at the government level to respond to and recover from  the incident.<br>Be sure to include a slide with references used and how they were used. |

    Bottom of Form

    **## MKT434Case1AssignmentINSTRUCTIONS.docx**

    | | |
    | — | — |
    | Case 1 Assignment – J2025<br>Complete the textbook readings for Module 1 and the video on The Marketing Research Process.<br>Watch this Video: https://youtu.be/_FGUkxn5kZQ?si=1gbWrxM6_9T3Azjw<br>Based on the premise that marketing research may have helped Starbucks avoid failure in Australia, the task is to apply what you have learned from the textbook (especially Chapter Three: The Marketing Research Process and Defining the Problem and Research Objectives). Imagine you are a Marketing executive at Starbucks and the C-suite is asking you why things are going so poorly for the brand in Australia. You decide marketing research is required to address their questions and take corrective action. Your task is to discuss Steps One, Two, and Three from the Marketing Research Process described in Chapter Three by answering the following questions. You should write the submission as if you are discussing the case for marketing research to your boss. To develop your submission, use what you learn from the video as well as the readings from Module 1 to complete this Case Study. <br>· As a Marketing executive at Starbucks, you believe that the brand should conduct marketing research to determine why the brand is failing in Australia.  Using <br>_Step One: Establishing the Need for Marketing Research_ in the Marketing Research Process as a guide, outline the reasons why you believe marketing research is required before launching the brand in Australia.<br> <br>· Focusing on<br>_Step Two: Define the Problem_ in the Marketing Research Process, define the problem. What have you recognized as the problem? What is the background to the problem? What are the decision alternatives? Formulate the problem statement.<br> <br>· Focusing on<br>_Step Three: Research Objectives in the Marketing Research Process_, outline five to ten research objectives.  <br> <br>Prepare your Case Study using Microsoft Word.<br>Review the Course Outline under Student Resources, to go over expectations regarding assignment guidelines. <br>See the Rubric under Student Resources to learn how to earn maximum points. <br>See Laurie’s Calendar under Student Resources with events and due dates.<br>Click on "Submit to Dropbox" to submit your assignment.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |
    | | |

    **## MKT434Module4FinalProjectINSTRUCTIONS.docx**

    Module 4 Final Project – 2025

    Top of Form

    | | |
    | — | — |
    | Hide Assignment Information |
    | Instructions | |
    | Click on the attachment below for a description of your final project. It consists of developing a survey, conducting a t-test and writing a report. Under Student Resources, see Laurie's Calendar for the due date, the Rubric for how to earn maximum points, and the Course Outline for expectations.<br>DO NOT wait until the last minute to start this project.<br>Please note while you can submit multiple files and submissions, I will only be reviewing the most recent submission and that score will be counted within the grade book. |

    Bottom of Form

    **## MKT434Case1gradingRubric.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:15 PM Module 1 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642328&grpid=0&isprv=&bp=0&ou=110203 3/3

    **## MKT434Module2CaseStudy2GRADINGRUBRIC.pdf**

    Case Study Rubric 2024
    Course: MKT434 Marketing Research & Analytics

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 1/3

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    Overall

    Performance

    / 13Identification of all

    key issues.

    Substantive

    discussion regarding

    analysis, details,

    reflection and

    thought. Very clear

    focus and

    appropriate tone

    addressing all

    aspects of the

    assignment

    prompts. No errors

    —proper grammar,

    spelling, and

    punctuation.

    Extensive use of

    citations and

    references indicates

    substantial research

    and provides an

    academic

    framework to

    observations and

    personal

    viewpoints. Use of a

    variety of sentence

    length and

    Identifies all key

    issues noting their

    significance in the

    case. Depth of

    analysis supported

    by relevant details.

    Focused on a

    purpose—suitable

    tone that addresses

    most assignment

    prompts. Content

    reflects logical

    organization. May

    have some errors in

    grammar, spelling,

    and punctuation but

    they do not

    interfere with

    communication. Use

    of citations and

    references indicates

    ample research and

    supporting

    evidence. Minimal

    APA errors.

    Controlled and

    varied sentence

    structure—

    Identifies most key

    issues. Attempts to

    establish and

    maintain purpose in

    terms of

    communicating with

    the audience. Depth

    of analysis and idea

    development

    reflects adequate

    understanding. May

    not address all

    prompts. Limited

    use of citations and

    references. Over

    reliance on personal

    observation or

    personal viewpoint.

    APA errors in

    format and style.

    Lapses in focus and

    coherence.

    Simplistic writing

    style. Average level

    of insight

    demonstrated.

    Superficial analysis

    that indicates

    minimal awareness

    of issues and

    purpose. Limited

    development of

    ideas. Use of

    unrelated detail.

    Citations and

    references are

    minimal or not

    included.

    Organization is

    random and weak.

    Incorrect and

    ineffective wording.

    Errors in sentence

    structure. Lacks

    use of proper

    grammar and

    format. Lacks

    originality or

    creativity; ideas are

    common or

    underdeveloped.

    Few to no

    connections or new

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 2/3

    Total / 13

    Overall Score

    Criteria
    Distinguished
    13 points

    Commendable
    12 points

    Acceptable
    10 points

    Deficient
    8 points

    Criterion Score

    structure. Citations

    and bibliography

    follow APA format

    and style. Very high

    level of creative

    insight

    demonstrated.

    acceptable and

    effective language.

    Good creative

    insight

    demonstrated.

    perspectives are

    explored.

    Distinguished
    13 points minimum

    Commendable
    11 points minimum

    Acceptable
    9 points minimum

    Deficient
    0 points minimum

    6/2/25, 1:26 PM Module 2 Case Study – 25 – MKT434 Marketing Research & Analytics – National University

    https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_files.d2l?db=642329&grpid=0&isprv=&bp=0&ou=110203 3/3

    **HSE440WeekFourAssignment_ProjectPaper-GRADINGRUBRIC.pdf**

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    **MKT434Module2ResearchProposalASSIGNMENTINSTRUCTIONS.docx**

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    **HSE440WeekThreeSignatureAssignment-GRADINGRUBRIC.pdf**

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    **MKT434RevisedFinalProjectTEMPLATE.docx**

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  • [Solved] Prof Double R

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    Executive Solution Overview

    In this assessment, you will review the employment laws considered for each of the topics presented in this course. Termination is never easy for anyone involved, but at times is necessary for the efficiency of the company. In this scenario, as an HR generalist, you have been tasked with preparing a…

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    Assignment Prompt & Instructions

    In this assessment, you will review the employment laws considered for each of the topics presented in this course. Termination is never easy for anyone involved, but at times is necessary for the efficiency of the company. In this scenario, as an HR generalist, you have been tasked with preparing a manager with the necessary documents required to terminate an employee.
    Consider the following scenario:
    Sam has been an employee with the agency for almost a year. He is often late for his shift and his work products are less than stellar. He often gets into verbal arguments with coworkers and has been warned several times about his conduct. The manager now informs you that while in his office he heard a loud bang. He went to investigate only to realize that Sam had smashed his computer on the floor because he could not get an application to work. The manager felt that Sam has violated company conduct policies and wants to terminate him.
    In a 3–4 page paper:
    – Describe constructive discharge. How does this differ from wrongful termination?
    – Analyze the policy and procedure used in the event of an employee termination.
    – Describe the elements of due process and just cause. Do you feel that all employers should meet these standards before terminations can take place?
    – Explain whether the employment-at-will with exceptions standard provide sufficient protection for employees.
    – Explain the process to ensure employees' rights are not violated.
    – Discuss the steps the manager should follow after a termination decision has been made, and how the termination should be handled.

  • [Solved] Prof Double R

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    Executive Solution Overview

    For this assessment, use the same company as the one in the previous assessments.(Southern Wellness Care LLC) Assume you have already created a budget for your pay and benefits program. In 5–6 pages: – Create a compensation philosophy statement for the organization. – Address the following questions…

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    Assignment Prompt & Instructions

    For this assessment, use the same company as the one in the previous assessments.(Southern Wellness Care LLC)
    Assume you have already created a budget for your pay and benefits program.
    In 5–6 pages:
    – Create a compensation philosophy statement for the organization.
    – Address the following questions and justify your responses using the job you selected in Assessment 2.
    – Will this position be full time or part time, and exempt or non-exempt?
    – What will the pay for this position be?
    – Will there be incentive pay as well?
    – Analyze the major laws with which your compensation program must comply.
    – Describe the legally mandated benefits you will include in your benefits package. Identify the state in which this business operates and identify any specific state-mandated benefits as well.
    – Describe the discretionary benefits you will include in your benefits package.
    – Analyze the major laws or acts with which your benefits program must comply.
    – Analyze the employer cost of benefits as a percentage of the total compensation package.
    – Analyze the trends that affect the cost of benefits.
    – Evaluate the effectiveness of your compensation and benefits program to attract and retain talent.
    \
    JobAnalysisPlanforSouthernWellnessCareLLC.docx](https://www.sweetstudy.com/files/jobanalysisplanforsouthernwellnesscarellc-docx "JobAnalysisPlanforSouthernWellnessCareLLC.docx")

  • [Solved] Concepts on the CPA

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    Executive Solution Overview

    The videos below were designed to help familiarize you with concepts on the CPA . These videos help to highlight important laws and learning, and the outline you will create should provide you with a good study resource.

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    Assignment Prompt & Instructions

    The videos below were designed to help familiarize you with concepts on the CPA . These videos help to highlight important laws and learning, and the outline you will create should provide you with a good study resource.

  • [Solved] 610 due june 4

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    Complete exercise 1and 2 on page 248( at the end if chapter 4)

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    Assignment Prompt & Instructions

    Complete exercise 1and 2 on page 248( at the end if chapter 4)

  • [Solved] Data Collection

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    ## **Discussion Thread: Data Collection** In an Applied Doctoral Research Project, data collection is a key factor in conducting the study. Describe: – six sources of data collection, – qualitative data collection methods, – follow-up interviews, – thematic analysis, – anticipated themes in a resear…

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    ## **Discussion Thread: Data Collection**
    In an Applied Doctoral Research Project, data collection is a key factor in conducting the study.
    Describe:
    – six sources of data collection,
    – qualitative data collection methods,
    – follow-up interviews,
    – thematic analysis,
    – anticipated themes in a research proposal.
    DISCUSSION ASSIGNMENT INSTRUCTIONS
    For each Discussion, you will post one
    thread of ‘approximately’ 300 words.  For each thread, you must support your
    assertions with at least 3 peer-reviewed, scholarly citations (besides the possible use of the
    course texts and the Bible) in current APA format. Each reply must incorporate at least 1 peer-
    reviewed, scholarly citation (besides the possible use of the course texts and the Bible) in current
    APA format. Any external sources cited must have been published within the last five years.
    Acceptable sources include scholarly articles, the course textbooks, the Bible, etc.).
    ADDITIONAL INSTRUCTIONS
    • Provide a complete academic and scholarly peer response identifying a point in the
    classmate’s original post and expound upon it from a suppot, refute or additive
    perspective. Salutory-type comments such as ‘Thanks, Sue. . ..” or “I loved your post. .
    .,” or, “Your sources are awesome. . .” are not included in the word count and should be
    omitted (cover and references are also not included in the word count). A key objective is
    to write succinctly, yet richly, as in a business setting.
    • Paste your text directly into the message window in the Learning Management System.
    • Materials submitted to fulfill requirements in one course may not be submitted in another
    course.
    • Be sure to use current APA formatting for all elements of your main threads and replies.
    • Scholarly sources must have publication dates within the past 5 years. Do not use any
    books other than the Bible, Yin, George et al., and Keller (if applicable).
    • In-text citations are required to support your statements, points, assertions, issues,
    arguments, concerns, paragraph topic sentences, and statements of fact and opinion.
    • NOTE: In your reply post, when using/referring to a peer’s main thread, you must cite
    them and include them in the Reference listing.
    • Sources of information from Wikipedia, dictionaries, and encyclopedias will not be
    accepted.
    • All parts of the assignment must be based on scholarly, academic work.
    • Avoid clichés, slang, jargon, exaggerations, abbreviations, figurative language, and
    language that is too informal and too subjective.
    \
    Discussion-DataCollectionAssignmentGradingRubric1.pdf](https://www.sweetstudy.com/files/discussion-datacollectionassignmentgradingrubric1-pdf "Discussion-DataCollectionAssignmentGradingRubric1.pdf")

  • [Solved] 600 June 4

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    **Leveraging AI for Informed Decision-Making** – **Discussion Prompt: Artificial intelligence (AI) can be a powerful tool in decision-making. As you think about your business or process improvement, how could AI help you gather, analyze, and use data to make better decisions? Consider the types of A…

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    Assignment Prompt & Instructions

    **Leveraging AI for Informed Decision-Making**
    – **Discussion Prompt: Artificial intelligence (AI) can be a powerful tool in decision-making. As you think about your business or process improvement, how could AI help you gather, analyze, and use data to make better decisions? Consider the types of AI tools that could streamline operations, predict customer behavior, or enhance product development. How will you ensure that the use of AI is balanced with the emotional intelligence principles from** _**Head & Heart**_ **, ensuring that your business remains human-centered? Provide examples of how AI could help you with specific decisions in your project.**
    – **Response Prompt: Respond to a peer’s post by offering insights on additional ways AI could support their business or process improvement. How might they leverage AI to complement their decision-making, while maintaining a focus on the human side of leadership?**
    **See Discussion Post Instructions under Modules for further instructions and grading.**

  • [Solved] Business Finance – Management A-LITERATURE REVIEW DETAILED OUTLINE ASSIGNMENT INSTRUCTIONS

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    Executive Solution Overview

    The overall outline is comprehensive, logical, and appropriate for the selected strategic allocation of resources topic, as evidenced by a minimum of 4 level one headings.

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    Assignment Prompt & Instructions

    The overall outline is  comprehensive, logical,  and appropriate for the  selected strategic  allocation of resources  topic, as evidenced by a  minimum of 4 level one  headings.