Tag: Homework Solution

  • [Solved] Nursing Need homework help

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    Need help with this assignment **Assigned Sources:** – “Volunteer Work and Well-Being” by Peggy A. Thoits and Lyndi N. Hewitt – “How Important Is Community Service for College Admissions?” by Matthew Pietrafetta – “Community Service: Mandatory or Voluntary?” by Diane Loupe – “Volunteerism Declin…

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    Need help with this assignment
    **Assigned Sources:**
    – “Volunteer Work and Well-Being” by Peggy A. Thoits and Lyndi N. Hewitt
    – “How Important Is Community Service for College Admissions?” by Matthew Pietrafetta
    – “Community Service: Mandatory or Voluntary?” by Diane Loupe
    – “Volunteerism Declined Among Young People” by Sarah D. Sparks

  • [Solved] managing people fi

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    – ## Managingpeopleandorganizationsfi.pdf

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  • [Solved] Performance-improvement strategies

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    ## Overview You are the controller of a public Fortune 500 airline, TransGlobal Airlines. The airline utilizes a fleet of corporate jets for private charter by Fortune 500 clients at several major airports. Your company is looking to acquire smaller aviation firms as part of an overall growth strate…

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    Assignment Prompt & Instructions

    ## Overview
    You are the controller of a public Fortune 500 airline, TransGlobal Airlines. The airline utilizes a fleet of corporate jets for private charter by Fortune 500 clients at several major airports. Your company is looking to acquire smaller aviation firms as part of an overall growth strategy.
    In addition to creating an acquisition proposal, the CFO has asked you to create a report recommending a few performance-improvement strategies so that the company will meet your overall sustainability goals.
    ## Prompt
    Create a report to recommend performance-improvement strategies that will help TransGlobal Airlines be more sustainable. Specifically, you must address the following criteria:
    1. Use the [TransGlobal Airlines Information](https://learn.snhu.edu/content/enforced/1958807-MBA-620-10916.202557-1/Course%20Documents/MBA%20620%20TransGlobal%20Airlines%20Information.pdf?ou=1958807) document to identify a **strategic goal** for the company’s sustainability practices.
    – Based on your understanding and research about sustainability objectives and practices, where do you envision the company will be in 10 years with respect to its sustainability measures?
    2. Identify a **KPI and corresponding target measures** for the sustainability goal identified.
    3. Recommend at least **two performance improvement strategies** that will help achieve the sustainability objectives of the company. Support your recommendations with a clear cause-and-effect rationale.
    ## What to Submit
    In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This executive summary should be 2–3 pages in length and include references cited in APA format. Consult the [Shapiro Library APA Style Guide](http://libguides.snhu.edu/apa) for more information on citations.

  • [Solved] marketing and UX fi

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  • [Solved] Diversity and Inclusion in Organizational Culture

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    In this unit, we have focused on the thoughts and behaviors of diversity and inclusion in the U.S. and around the world. For this assignment, you will have the opportunity to examine the trends of thoughts and behaviors of diversity and inclusion for a specific country. You will choose one country o…

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    In this unit, we have focused on the thoughts and behaviors of diversity and inclusion in the U.S. and around the world. For this assignment, you will have the opportunity to examine the trends of thoughts and behaviors of diversity and inclusion for a specific country. You will choose one country or region of the world and determine the current state of diversity in its companies and also focus on the recent trends in the thoughts and beliefs regarding diversity and inclusion among the citizens of the country or region. Specifically, your research and analysis should include the following content areas:
    1. Opportunities from Diversity: How diverse is the country/region? What are facts and trends for the country/region?
    2. Challenges of Diversity: How has the country/region become more diverse? What resistance was there for diversity and inclusion?
    3. Best Practices: What paths have the country/region taken to become diverse? If none, why are they resisting diversity and inclusion? How do company leaders in your chosen country/region view diversity and inclusion?
    4. Regional Characteristics: What specific diversity and inclusion characteristics are found in your region/country?
    5. Conclusion: What can the rest of the world learn from your country/region regarding diversity and inclusion (positive and negative)?
    Using the unit resources and also conducting your own research using the CSU Online Library on the topic, you will complete a five-page research activity on your chosen country/region. Your submission should also include at least two scholarly sources (include at least one new scholarly source that is not found in this unit). The sources that you use should be current (5 years or newer) to ensure that the updated information on the country’s diversity and inclusion are discussed.
    Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

  • [Solved] Unit 5: Common Assessment/ Project Part D

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    Unit 5: Common Assessment/ Project Part D Due July 26 by 11:59 p.m. Points: 200. Submitting a file upload Common Assessment/ Project Part D (Rubric D = 200 points) – Explore Data and Strategies via Interview and Research Sources to Strengthen the Connection Between School and Families, as well as in…

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    Unit 5: Common Assessment/ Project Part D
    Due July 26 by 11:59 p.m. Points: 200. Submitting a file upload
    Common Assessment/ Project Part D (Rubric D = 200 points) –
    Explore Data and Strategies via Interview and Research Sources to Strengthen the Connection Between School and Families, as well as in Three Areas for School Improvement
    Interview at least two individuals to gain insight into engaging families, school personnel, and students in strengthening learning, considering the diverse families represented in your school.  Think about racial make-up, family makeup, nationalities, languages spoken, religions, housing, job types/growth.
    Write a summary of the findings from the individuals you interviewed, AND include your assessment of how this information can be used to understand the school needs from an administrator’s perspective.
    Utilize at least 6 documents selected in Project Parts B and C of this course to write a summary of how the documents affect decision making relative to school improvement and improving the interaction between families and school personnel.
    Scoring will be done during Unit 5 using Rubric D (NELP 5.1, 5.2 and 5.3)
    \
    RubricUnit5part4.png](https://www.sweetstudy.com/files/rubricunit5part4-png "RubricUnit5part4.png")
    \
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    \
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  • [Solved] Case study spaceX

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    – ## BUS411Unit4Assignment.pdf **## BUS411Unit4Assignment.pdf** Due Date: 11:59 pm EST Sunday of Unit 4 Points: 100 Overview: In this assignment, you will review Case Study #12: SpaceX. This case describes Elon Musk’s unique approach to strategy when creating SpaceX. Think about the types of strateg…

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    Assignment Prompt & Instructions

    – ## BUS411Unit4Assignment.pdf

    **## BUS411Unit4Assignment.pdf**

    Due Date: 11:59 pm EST Sunday of Unit 4

    Points: 100

    Overview:

    In this assignment, you will review Case Study #12: SpaceX. This case describes Elon

    Musk’s unique approach to strategy when creating SpaceX. Think about the types of

    strategies from chapters 5 and 6 that Elon Musk utilized.

    Instructions:

    You will need to review the case study in your textbook, then answer the following

    questions utilizing topics covered in previous chapters.

    • What were Elon Musk’s motives for creating SpaceX? How do these motives

    influence the kinds of decisions he made in creating the firm?

    • Thinking about Musk’s prior experiences, capabilities, and motives, what do you

    think are his strengths and weaknesses in creating SpaceX?

    • What did SpaceX do differently from other space companies?

    • Discuss whether you believe the incumbent space companies will adopt

    elements of SpaceX’s model (be specific about which). Do you think the

    incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant

    threat?

    Requirements:

    • Submit a two-three page Word document covering the elements of the

    assignment.

    • Develop a clear introduction, body, and conclusion. Use paragraph format and

    transitions.

    • Focus on the quality of writing and content.

    • Use APA format with a title page, in-text citations, and references. Abstract is not

    required. The title page, reference page, and appendices are excluded in page

    length requirement.

    • Research and cite at least two credible sources in APA format.

    Be sure to read the criteria below by which your work will be evaluated before
    you write and again after you write.

    BUS411 – Business Policy
    Seminar

    SpaceX

    Evaluation Rubric for SpaceX Assignment

    CRITERIA Deficient Needs
    Improvement

    Proficient Exemplary

    0-11 points 12-15 points 16-17 points 18-20 points

    Introduction Unclear or
    incomplete.

    Introduction
    with a partially
    developed
    thesis.

    Introduction
    with a mostly
    developed
    thesis.

    Clear, well-
    developed,
    introduction
    and thesis.

    0-17 points 18-23 points 24-26 points 27-30 points

    Supporting
    Evidence/
    Analysis

    Lacks specific,
    credible, and
    relevant
    support.
    Development
    of
    position/argum
    ent is
    inadequate or
    missing.

    Not adequately
    supported with
    a limited
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Development
    of
    position/argum
    ent is
    somewhat
    thoughtful and
    persuasive but
    lacks detail.

    Adequately
    supported with
    a limited
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Development
    of
    position/argum
    ent is
    thoughtful and
    persuasive but
    lacks some
    detail.

    Well-supported
    with a broad
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Position/argum
    ent is well-
    developed,
    very thoughtful,
    and
    persuasive.

    0-11 points 12-15 points 16-17 points 18-20 points

    Conclusion Conclusion not
    included.

    Some attempt
    at a
    conclusion, but
    it is not well
    written.

    Good attempt
    at a
    conclusion, but
    more
    development
    needed.

    Well written
    and fully
    developed
    conclusion.

    0-8 points 9-11 points 12-13 points 14-15 points

    Clear and
    Professional
    Writing

    Writing is
    frequently
    difficult to
    understand
    because of
    several errors
    in grammar,
    punctuation,
    and spelling.
    Word choice

    Writing is
    somewhat
    difficult to
    understand
    with errors in
    punctuation,
    spelling, and
    grammar.
    Appropriate
    word choice is

    Writing is easy
    to understand
    despite minor
    errors in
    punctuation,
    spelling, and
    grammar.
    Appropriate
    word choice is
    used for an

    Writing is free
    of almost all
    punctuation,
    spelling, and
    grammar
    errors.
    Appropriate
    word choice is
    used for an
    academic

    is sometimes
    inappropriate
    for an
    academic
    setting.
    Sentence
    structure is
    unclear.

    somewhat
    used for an
    academic
    setting.
    Sentence
    structure is
    somewhat
    clear.

    academic
    setting.
    Sentence
    structure is
    mostly clear.

    setting.
    Sentence
    structure is
    clear.

    0-8 points 9-11 points 12-13 points 14-15 points

    APA
    Formatting
    and
    References

    Paper has no
    APA
    formatting, or
    paper has an
    APA cover, but
    no references
    or in-text
    citations.
    No academic
    references
    present or
    reference
    formatting has
    significant
    errors.

    Paper lacks
    multiple
    elements of
    APA (cover,
    references, or
    in-text
    citations).
    One academic
    reference
    present but
    errors in
    formatting.

    Paper lacks
    one element of
    APA (cover,
    references, or
    in-text
    citations).
    Two academic
    references
    present but
    may have a
    few errors in
    formatting.

    Paper has all
    elements of
    APA formatting
    (cover,
    references,
    and in-text
    citations).
    Two or more
    academic
    references are
    present and
    formatted
    properly.

    **## BUS411Unit4Assignment.pdf**

    Due Date: 11:59 pm EST Sunday of Unit 4

    Points: 100

    Overview:

    In this assignment, you will review Case Study #12: SpaceX. This case describes Elon

    Musk’s unique approach to strategy when creating SpaceX. Think about the types of

    strategies from chapters 5 and 6 that Elon Musk utilized.

    Instructions:

    You will need to review the case study in your textbook, then answer the following

    questions utilizing topics covered in previous chapters.

    • What were Elon Musk’s motives for creating SpaceX? How do these motives

    influence the kinds of decisions he made in creating the firm?

    • Thinking about Musk’s prior experiences, capabilities, and motives, what do you

    think are his strengths and weaknesses in creating SpaceX?

    • What did SpaceX do differently from other space companies?

    • Discuss whether you believe the incumbent space companies will adopt

    elements of SpaceX’s model (be specific about which). Do you think the

    incumbents will survive? Do you believe Jeff Bezos’s Blue Origin is a significant

    threat?

    Requirements:

    • Submit a two-three page Word document covering the elements of the

    assignment.

    • Develop a clear introduction, body, and conclusion. Use paragraph format and

    transitions.

    • Focus on the quality of writing and content.

    • Use APA format with a title page, in-text citations, and references. Abstract is not

    required. The title page, reference page, and appendices are excluded in page

    length requirement.

    • Research and cite at least two credible sources in APA format.

    Be sure to read the criteria below by which your work will be evaluated before
    you write and again after you write.

    BUS411 – Business Policy
    Seminar

    SpaceX

    Evaluation Rubric for SpaceX Assignment

    CRITERIA Deficient Needs
    Improvement

    Proficient Exemplary

    0-11 points 12-15 points 16-17 points 18-20 points

    Introduction Unclear or
    incomplete.

    Introduction
    with a partially
    developed
    thesis.

    Introduction
    with a mostly
    developed
    thesis.

    Clear, well-
    developed,
    introduction
    and thesis.

    0-17 points 18-23 points 24-26 points 27-30 points

    Supporting
    Evidence/
    Analysis

    Lacks specific,
    credible, and
    relevant
    support.
    Development
    of
    position/argum
    ent is
    inadequate or
    missing.

    Not adequately
    supported with
    a limited
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Development
    of
    position/argum
    ent is
    somewhat
    thoughtful and
    persuasive but
    lacks detail.

    Adequately
    supported with
    a limited
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Development
    of
    position/argum
    ent is
    thoughtful and
    persuasive but
    lacks some
    detail.

    Well-supported
    with a broad
    spectrum of
    specific,
    credible, and
    relevant
    evidence.
    Position/argum
    ent is well-
    developed,
    very thoughtful,
    and
    persuasive.

    0-11 points 12-15 points 16-17 points 18-20 points

    Conclusion Conclusion not
    included.

    Some attempt
    at a
    conclusion, but
    it is not well
    written.

    Good attempt
    at a
    conclusion, but
    more
    development
    needed.

    Well written
    and fully
    developed
    conclusion.

    0-8 points 9-11 points 12-13 points 14-15 points

    Clear and
    Professional
    Writing

    Writing is
    frequently
    difficult to
    understand
    because of
    several errors
    in grammar,
    punctuation,
    and spelling.
    Word choice

    Writing is
    somewhat
    difficult to
    understand
    with errors in
    punctuation,
    spelling, and
    grammar.
    Appropriate
    word choice is

    Writing is easy
    to understand
    despite minor
    errors in
    punctuation,
    spelling, and
    grammar.
    Appropriate
    word choice is
    used for an

    Writing is free
    of almost all
    punctuation,
    spelling, and
    grammar
    errors.
    Appropriate
    word choice is
    used for an
    academic

    is sometimes
    inappropriate
    for an
    academic
    setting.
    Sentence
    structure is
    unclear.

    somewhat
    used for an
    academic
    setting.
    Sentence
    structure is
    somewhat
    clear.

    academic
    setting.
    Sentence
    structure is
    mostly clear.

    setting.
    Sentence
    structure is
    clear.

    0-8 points 9-11 points 12-13 points 14-15 points

    APA
    Formatting
    and
    References

    Paper has no
    APA
    formatting, or
    paper has an
    APA cover, but
    no references
    or in-text
    citations.
    No academic
    references
    present or
    reference
    formatting has
    significant
    errors.

    Paper lacks
    multiple
    elements of
    APA (cover,
    references, or
    in-text
    citations).
    One academic
    reference
    present but
    errors in
    formatting.

    Paper lacks
    one element of
    APA (cover,
    references, or
    in-text
    citations).
    Two academic
    references
    present but
    may have a
    few errors in
    formatting.

    Paper has all
    elements of
    APA formatting
    (cover,
    references,
    and in-text
    citations).
    Two or more
    academic
    references are
    present and
    formatted
    properly.

  • [Solved] 101

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    Executive Solution Overview

    \ Screenshot2025-07-20at4.47.45AM.png](https://www.sweetstudy.com/files/screenshot2025-07-20at4-47-45am-png "Screenshot2025-07-20at4.47.45AM.png") \ Screenshot2025-07-20at4.52.38AM.png](https://www.sweetstudy.com/files/screenshot2025-07-20at4-52-38am-png "Screenshot2025-07-20at4.52.38AM.png")

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  • [Solved] ECO 6301 V

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    Executive Solution Overview

    – ## EconomicsforManagersECO6301UnitVDiscussionBoard.docx – ## UnitVStudyGuide.pdf **## EconomicsforManagersECO6301UnitVDiscussionBoard.docx** 2 Economics for Managers ECO 6301 **Unit V DB** Identify a real-world example of price discrimination (preferably not one from the unit lesson), and explain …

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    – ## EconomicsforManagersECO6301UnitVDiscussionBoard.docx

    – ## UnitVStudyGuide.pdf

    **## EconomicsforManagersECO6301UnitVDiscussionBoard.docx**

    2

    Economics for Managers ECO 6301

    **Unit V DB**

    Identify a real-world example of price discrimination (preferably not one from the unit lesson), and explain which type of price discrimination it is. Next, using the good from your chosen price discrimination as an example, illustrate how the good fits the criteria necessary for successful price discrimination. Finally, discuss how the price discrimination example leads to an increase in total benefit to society. Have you ever paid a higher price for something than somebody else did? Ever pay a lower price? How did those experiences make you feel?

    Should be at least 300 words in length.

    Should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    **## UnitVStudyGuide.pdf**

    ECO 6301, Economics for Managers 1

    Course Learning Outcomes for Unit V

    At the end of this unit, you should be able to:

    3. Analyze how price and output influence profit maximization under different market structures.
    3.2 Explain how market power affects different types of pricing strategies.

    4. Evaluate strategic pricing decisions.

    4.1 Explain the conditions necessary to price discriminate.

    Required Unit Resources

    Chapter 12: More Realistic and Complex Pricing (ULO 3.2)

    Chapter 13: Direct Price Discrimination (ULO 4.1)

    Chapter 14: Indirect Price Discrimination (ULO 4.1)

    Article: Public Subsidies and the Location and Pricing of Sports
    This article discusses sports subsidies and pricing by analyzing how sports teams make decisions.

    Unit Lesson

    Lesson: Pricing and Greater Profit (ULOs 3.2, 4.1)
    This lesson introduces you to the topics covered in this unit.

    Firms have to answer two important questions: How much of their product should they produce, and how
    much should they charge for their product? The two are certainly linked, but the pricing decision is generally
    more complicated and drives the production decision. In basic economics, price is determined by the
    intersection of supply and demand, with price (P) determined on output determined by marginal revenue (MR)
    equals marginal cost (MC). A pricing strategy given earlier in the course is to set price such that the following
    equation holds:

    In practice, however, pricing strategies often deviate from this standard theory. Sometimes, for example, firms
    have multiple products and this affects their pricing strategies. A firm might want to lower prices to sell more
    of a product, but if the increase in sales in one product simply comes from “stealing” sales from another of
    their products, then this is not really a net gain to the company. Also, owning more brands in a market gives
    the firm more market power, which means raising prices is more profitable. A potential problem with raising
    prices based on newfound market power is that it could attract the attention of the Antitrust Division of the
    Justice Department.

    The question is what to do strategically. A profit improving approach would be to raise the price on whichever
    product has a lower profit margin. With the lower margin product now being relatively more expensive,
    consumers will be more likely to purchase the higher profit margin.

    The preceding strategy is based on the goods being substitutes. If a single producer yields two products that
    are complements, then the profit maximizing action is to reduce the price on both products. By reducing the

    UNIT V STUDY GUIDE
    Pricing and Greater Profit

    ECO 6301, Economics for Managers 2

    UNIT x STUDY GUIDE
    Title

    price, the producer increases quantity demanded for one good, but as a result, increases demand for the
    other good. Increasing sales of both products increases total profit.

    Another pricing situation of interest is when producers have fixed capacity (think a cruise ship or concert). In
    these cases, lowering prices to sell more product does not necessarily work because there might not be the
    ability to provide more product. The result might be a situation where MR > MC, contrary to the standard profit
    maximizing rule that MR = MC.

    Promotional pricing is another instance where firms might deviate from the standard pricing rule. Advertising
    can serve two broad goals: promote based on price or promote based on quality. The type of advertising will
    determine the appropriate price strategy. If the advertising focuses on promoting products based on price,
    demand will become more elastic, so lowering price makes sense. If the advertising focuses on promoting
    product quality, the demand will become more inelastic so raising price makes sense. This second point is
    important because price can often convey information about product quality. Promoting product quality and
    lowering price can send conflicting messages to consumers.

    Following in a similar vein of consumers inferring information about a product based on price, consumers
    sometimes have price expectations. Managing price expectations is why businesses will sometimes set a
    “suggested retail price” and then give the price of the product they are selling. The goal is to set a high price
    in the customer’s mind so that they will be happy about the lower price. You might also see producers set a
    low price but end up selling at a higher price or generating revenue some other way. Musicians might set low
    concert prices but then hold back tickets to sell themselves on the secondary market. Sports teams might set
    low prices to build up a fan base but then leverage that popularity to receive government subsidies for
    stadiums. If you would like to learn more about sports subsidies and pricing, you can read the article “Public
    Subsidies and the Location and Pricing of Sports” by Porter and Thomas.

    Price Discrimination

    Up until now, the assumption has been that firms can only charge one price to all of their customers, but
    sometimes firms can charge different prices to different customers. This is called price discrimination.
    Examples of price discrimination are matinee ticket prices for movies and discounts for seniors and military
    members.

    Several criteria must be met for firms to successfully price discriminate. There must be consumers with
    different elasticities, that is different price sensitivity, and firms must be able to identify those different
    customers (consumers with more inelastic demands pay higher prices). As part of that identification, they
    must be able to implement different prices for those customers. Finally, firms must be able to prevent resale.
    If consumers who can buy at low prices are able to turn around and sell to the consumers willing to pay a high
    price, then firms lose their ability to sell to the high price consumers.

    Price discrimination comes in three different categories. First-degree price discrimination, also called perfect
    price discrimination, is when firms are able to charge each consumer their maximum willingness to pay. Car
    sales that involve negotiation are an attempt at first-degree price discrimination. Data mining is a growing tool
    to help firms toward first-degree price discrimination.

    Second-degree price discrimination involves things like volume discounts or frequent customer cards. The
    idea is not to charge different prices to every customer but to allow customers to self-select into different price
    points for the producer to increase profit.

    Third degree price discrimination alters prices based on demographics or other group characteristics. This is
    the category of price discrimination with student or military discounts or movie theaters changing prices by
    time of day.

    Firms can use a variety of ways to identify customers based on their elasticity. Take airline tickets, for
    example. There are certain days of the week to travel when ticket prices are lower, and people can often get
    tickets at a lower price if they purchase their tickets a few weeks in advance. Why? Because airlines are
    attempting to separate the elastic buyers (vacation travelers) from the inelastic buyers (business travelers).
    Who likely plans a trip at least a few weeks in advance? Vacation travelers. Who is more likely to need a

    ECO 6301, Economics for Managers 3

    UNIT x STUDY GUIDE
    Title

    ticket on short notice? Business travelers. Who is unlikely to travel over a weekend? Business travelers. Who
    can afford to pay more for their ticket? Business travelers.

    Firms can also sell different versions of a product. Consumers with a high value for a product will likely need
    all of the bells and whistles of the product, but consumers with a low value for a product might only need the
    basic. That is why you might see a “pro” version of software or a “student” or “home” version. Sometimes,
    businesses can separate high use customers, such as printers and ink or razors and razor blades. The cost to
    buy the printer or the razor might be low, but to continue using the product requires ink or razor blades and
    those are sold at a higher markup.

    Firms can also use bundling to extract extra revenue. This strategy led to the value meals at McDonald’s or
    computers with preloaded software. Bundling increases the value of the base product, allowing producers to
    sell the product for a higher price. Customers might also be more inclined to pay a higher price for an all-
    inclusive deal than to pay small amounts to continually add features or products. A similar approach is taken
    with all-inclusive resorts and wrist bands at fairs. There is comfort in knowing that you can pay one price and
    be done with paying.

    Price discrimination sounds bad, largely because of the word discrimination, but it can be beneficial to society.
    When people hear about price discrimination, they often think of charging higher prices to certain consumers,
    but in many cases, it is about lowering prices (coupons, student discounts, matinees, etc.). Since some
    consumers can pay a lower price, that brings them into the market and allows them to benefit from the
    exchange. When looking at value to society, economists generally look at the total amount of exchange that
    occurs. How much the consumer benefits and how much the producer benefits are certainly interesting, but
    ultimately it is the amount of exchange that occurs. With price discrimination, the amount of exchange
    certainly increases, though it does come with more benefit going to producers and less going to consumers.

    Just because producers benefit at the expense of consumers does not mean consumers cannot benefit from
    price discrimination. Take Uber’s surge pricing, for example. Surge pricing is a type of price discrimination.
    People who are going to use an Uber on a busy night, such as Friday or Saturday night are going to pay more
    for an Uber. However, by charging more, Uber also attracts more Uber drivers to work on those busy nights.
    Without these additional drivers, Uber customers looking for an Uber on Friday or Saturday night would likely
    have long waits for an Uber or may not be able to get an Uber at all.

    Similarly, hotels charging higher prices during conferences, sporting events, and even natural disasters
    discourages demand and encourages consumers to be efficient in their consumption. By encouraging efficient
    consumption, there will be more rooms available for other people. Without the higher prices, more people
    would be left out. Certainly, this all works to the benefit of the producers, but it also works to the benefit of the
    consumer, and that is an important feature of price discrimination that should not be overlooked. It is another
    benefit of a free market system. Even if producers are acting in their own best interest, the benefits of those
    self-interested actions help other people.

    Reference

    Porter, P. K., & Thomas, C. R. (2010). Public subsidies and the location and pricing of sports. Southern

    Economic Journal, 76(3), 693–710.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=47776241&site=ehost-live&scope=site

    **## UnitVStudyGuide.pdf**

    ECO 6301, Economics for Managers 1

    Course Learning Outcomes for Unit V

    At the end of this unit, you should be able to:

    3. Analyze how price and output influence profit maximization under different market structures.
    3.2 Explain how market power affects different types of pricing strategies.

    4. Evaluate strategic pricing decisions.

    4.1 Explain the conditions necessary to price discriminate.

    Required Unit Resources

    Chapter 12: More Realistic and Complex Pricing (ULO 3.2)

    Chapter 13: Direct Price Discrimination (ULO 4.1)

    Chapter 14: Indirect Price Discrimination (ULO 4.1)

    Article: Public Subsidies and the Location and Pricing of Sports
    This article discusses sports subsidies and pricing by analyzing how sports teams make decisions.

    Unit Lesson

    Lesson: Pricing and Greater Profit (ULOs 3.2, 4.1)
    This lesson introduces you to the topics covered in this unit.

    Firms have to answer two important questions: How much of their product should they produce, and how
    much should they charge for their product? The two are certainly linked, but the pricing decision is generally
    more complicated and drives the production decision. In basic economics, price is determined by the
    intersection of supply and demand, with price (P) determined on output determined by marginal revenue (MR)
    equals marginal cost (MC). A pricing strategy given earlier in the course is to set price such that the following
    equation holds:

    In practice, however, pricing strategies often deviate from this standard theory. Sometimes, for example, firms
    have multiple products and this affects their pricing strategies. A firm might want to lower prices to sell more
    of a product, but if the increase in sales in one product simply comes from “stealing” sales from another of
    their products, then this is not really a net gain to the company. Also, owning more brands in a market gives
    the firm more market power, which means raising prices is more profitable. A potential problem with raising
    prices based on newfound market power is that it could attract the attention of the Antitrust Division of the
    Justice Department.

    The question is what to do strategically. A profit improving approach would be to raise the price on whichever
    product has a lower profit margin. With the lower margin product now being relatively more expensive,
    consumers will be more likely to purchase the higher profit margin.

    The preceding strategy is based on the goods being substitutes. If a single producer yields two products that
    are complements, then the profit maximizing action is to reduce the price on both products. By reducing the

    UNIT V STUDY GUIDE
    Pricing and Greater Profit

    ECO 6301, Economics for Managers 2

    UNIT x STUDY GUIDE
    Title

    price, the producer increases quantity demanded for one good, but as a result, increases demand for the
    other good. Increasing sales of both products increases total profit.

    Another pricing situation of interest is when producers have fixed capacity (think a cruise ship or concert). In
    these cases, lowering prices to sell more product does not necessarily work because there might not be the
    ability to provide more product. The result might be a situation where MR > MC, contrary to the standard profit
    maximizing rule that MR = MC.

    Promotional pricing is another instance where firms might deviate from the standard pricing rule. Advertising
    can serve two broad goals: promote based on price or promote based on quality. The type of advertising will
    determine the appropriate price strategy. If the advertising focuses on promoting products based on price,
    demand will become more elastic, so lowering price makes sense. If the advertising focuses on promoting
    product quality, the demand will become more inelastic so raising price makes sense. This second point is
    important because price can often convey information about product quality. Promoting product quality and
    lowering price can send conflicting messages to consumers.

    Following in a similar vein of consumers inferring information about a product based on price, consumers
    sometimes have price expectations. Managing price expectations is why businesses will sometimes set a
    “suggested retail price” and then give the price of the product they are selling. The goal is to set a high price
    in the customer’s mind so that they will be happy about the lower price. You might also see producers set a
    low price but end up selling at a higher price or generating revenue some other way. Musicians might set low
    concert prices but then hold back tickets to sell themselves on the secondary market. Sports teams might set
    low prices to build up a fan base but then leverage that popularity to receive government subsidies for
    stadiums. If you would like to learn more about sports subsidies and pricing, you can read the article “Public
    Subsidies and the Location and Pricing of Sports” by Porter and Thomas.

    Price Discrimination

    Up until now, the assumption has been that firms can only charge one price to all of their customers, but
    sometimes firms can charge different prices to different customers. This is called price discrimination.
    Examples of price discrimination are matinee ticket prices for movies and discounts for seniors and military
    members.

    Several criteria must be met for firms to successfully price discriminate. There must be consumers with
    different elasticities, that is different price sensitivity, and firms must be able to identify those different
    customers (consumers with more inelastic demands pay higher prices). As part of that identification, they
    must be able to implement different prices for those customers. Finally, firms must be able to prevent resale.
    If consumers who can buy at low prices are able to turn around and sell to the consumers willing to pay a high
    price, then firms lose their ability to sell to the high price consumers.

    Price discrimination comes in three different categories. First-degree price discrimination, also called perfect
    price discrimination, is when firms are able to charge each consumer their maximum willingness to pay. Car
    sales that involve negotiation are an attempt at first-degree price discrimination. Data mining is a growing tool
    to help firms toward first-degree price discrimination.

    Second-degree price discrimination involves things like volume discounts or frequent customer cards. The
    idea is not to charge different prices to every customer but to allow customers to self-select into different price
    points for the producer to increase profit.

    Third degree price discrimination alters prices based on demographics or other group characteristics. This is
    the category of price discrimination with student or military discounts or movie theaters changing prices by
    time of day.

    Firms can use a variety of ways to identify customers based on their elasticity. Take airline tickets, for
    example. There are certain days of the week to travel when ticket prices are lower, and people can often get
    tickets at a lower price if they purchase their tickets a few weeks in advance. Why? Because airlines are
    attempting to separate the elastic buyers (vacation travelers) from the inelastic buyers (business travelers).
    Who likely plans a trip at least a few weeks in advance? Vacation travelers. Who is more likely to need a

    ECO 6301, Economics for Managers 3

    UNIT x STUDY GUIDE
    Title

    ticket on short notice? Business travelers. Who is unlikely to travel over a weekend? Business travelers. Who
    can afford to pay more for their ticket? Business travelers.

    Firms can also sell different versions of a product. Consumers with a high value for a product will likely need
    all of the bells and whistles of the product, but consumers with a low value for a product might only need the
    basic. That is why you might see a “pro” version of software or a “student” or “home” version. Sometimes,
    businesses can separate high use customers, such as printers and ink or razors and razor blades. The cost to
    buy the printer or the razor might be low, but to continue using the product requires ink or razor blades and
    those are sold at a higher markup.

    Firms can also use bundling to extract extra revenue. This strategy led to the value meals at McDonald’s or
    computers with preloaded software. Bundling increases the value of the base product, allowing producers to
    sell the product for a higher price. Customers might also be more inclined to pay a higher price for an all-
    inclusive deal than to pay small amounts to continually add features or products. A similar approach is taken
    with all-inclusive resorts and wrist bands at fairs. There is comfort in knowing that you can pay one price and
    be done with paying.

    Price discrimination sounds bad, largely because of the word discrimination, but it can be beneficial to society.
    When people hear about price discrimination, they often think of charging higher prices to certain consumers,
    but in many cases, it is about lowering prices (coupons, student discounts, matinees, etc.). Since some
    consumers can pay a lower price, that brings them into the market and allows them to benefit from the
    exchange. When looking at value to society, economists generally look at the total amount of exchange that
    occurs. How much the consumer benefits and how much the producer benefits are certainly interesting, but
    ultimately it is the amount of exchange that occurs. With price discrimination, the amount of exchange
    certainly increases, though it does come with more benefit going to producers and less going to consumers.

    Just because producers benefit at the expense of consumers does not mean consumers cannot benefit from
    price discrimination. Take Uber’s surge pricing, for example. Surge pricing is a type of price discrimination.
    People who are going to use an Uber on a busy night, such as Friday or Saturday night are going to pay more
    for an Uber. However, by charging more, Uber also attracts more Uber drivers to work on those busy nights.
    Without these additional drivers, Uber customers looking for an Uber on Friday or Saturday night would likely
    have long waits for an Uber or may not be able to get an Uber at all.

    Similarly, hotels charging higher prices during conferences, sporting events, and even natural disasters
    discourages demand and encourages consumers to be efficient in their consumption. By encouraging efficient
    consumption, there will be more rooms available for other people. Without the higher prices, more people
    would be left out. Certainly, this all works to the benefit of the producers, but it also works to the benefit of the
    consumer, and that is an important feature of price discrimination that should not be overlooked. It is another
    benefit of a free market system. Even if producers are acting in their own best interest, the benefits of those
    self-interested actions help other people.

    Reference

    Porter, P. K., & Thomas, C. R. (2010). Public subsidies and the location and pricing of sports. Southern

    Economic Journal, 76(3), 693–710.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=47776241&site=ehost-live&scope=site

    **## EconomicsforManagersECO6301UnitVDiscussionBoard.docx**

    2

    Economics for Managers ECO 6301

    **Unit V DB**

    Identify a real-world example of price discrimination (preferably not one from the unit lesson), and explain which type of price discrimination it is. Next, using the good from your chosen price discrimination as an example, illustrate how the good fits the criteria necessary for successful price discrimination. Finally, discuss how the price discrimination example leads to an increase in total benefit to society. Have you ever paid a higher price for something than somebody else did? Ever pay a lower price? How did those experiences make you feel?

    Should be at least 300 words in length.

    Should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    **## UnitVStudyGuide.pdf**

    ECO 6301, Economics for Managers 1

    Course Learning Outcomes for Unit V

    At the end of this unit, you should be able to:

    3. Analyze how price and output influence profit maximization under different market structures.
    3.2 Explain how market power affects different types of pricing strategies.

    4. Evaluate strategic pricing decisions.

    4.1 Explain the conditions necessary to price discriminate.

    Required Unit Resources

    Chapter 12: More Realistic and Complex Pricing (ULO 3.2)

    Chapter 13: Direct Price Discrimination (ULO 4.1)

    Chapter 14: Indirect Price Discrimination (ULO 4.1)

    Article: Public Subsidies and the Location and Pricing of Sports
    This article discusses sports subsidies and pricing by analyzing how sports teams make decisions.

    Unit Lesson

    Lesson: Pricing and Greater Profit (ULOs 3.2, 4.1)
    This lesson introduces you to the topics covered in this unit.

    Firms have to answer two important questions: How much of their product should they produce, and how
    much should they charge for their product? The two are certainly linked, but the pricing decision is generally
    more complicated and drives the production decision. In basic economics, price is determined by the
    intersection of supply and demand, with price (P) determined on output determined by marginal revenue (MR)
    equals marginal cost (MC). A pricing strategy given earlier in the course is to set price such that the following
    equation holds:

    In practice, however, pricing strategies often deviate from this standard theory. Sometimes, for example, firms
    have multiple products and this affects their pricing strategies. A firm might want to lower prices to sell more
    of a product, but if the increase in sales in one product simply comes from “stealing” sales from another of
    their products, then this is not really a net gain to the company. Also, owning more brands in a market gives
    the firm more market power, which means raising prices is more profitable. A potential problem with raising
    prices based on newfound market power is that it could attract the attention of the Antitrust Division of the
    Justice Department.

    The question is what to do strategically. A profit improving approach would be to raise the price on whichever
    product has a lower profit margin. With the lower margin product now being relatively more expensive,
    consumers will be more likely to purchase the higher profit margin.

    The preceding strategy is based on the goods being substitutes. If a single producer yields two products that
    are complements, then the profit maximizing action is to reduce the price on both products. By reducing the

    UNIT V STUDY GUIDE
    Pricing and Greater Profit

    ECO 6301, Economics for Managers 2

    UNIT x STUDY GUIDE
    Title

    price, the producer increases quantity demanded for one good, but as a result, increases demand for the
    other good. Increasing sales of both products increases total profit.

    Another pricing situation of interest is when producers have fixed capacity (think a cruise ship or concert). In
    these cases, lowering prices to sell more product does not necessarily work because there might not be the
    ability to provide more product. The result might be a situation where MR > MC, contrary to the standard profit
    maximizing rule that MR = MC.

    Promotional pricing is another instance where firms might deviate from the standard pricing rule. Advertising
    can serve two broad goals: promote based on price or promote based on quality. The type of advertising will
    determine the appropriate price strategy. If the advertising focuses on promoting products based on price,
    demand will become more elastic, so lowering price makes sense. If the advertising focuses on promoting
    product quality, the demand will become more inelastic so raising price makes sense. This second point is
    important because price can often convey information about product quality. Promoting product quality and
    lowering price can send conflicting messages to consumers.

    Following in a similar vein of consumers inferring information about a product based on price, consumers
    sometimes have price expectations. Managing price expectations is why businesses will sometimes set a
    “suggested retail price” and then give the price of the product they are selling. The goal is to set a high price
    in the customer’s mind so that they will be happy about the lower price. You might also see producers set a
    low price but end up selling at a higher price or generating revenue some other way. Musicians might set low
    concert prices but then hold back tickets to sell themselves on the secondary market. Sports teams might set
    low prices to build up a fan base but then leverage that popularity to receive government subsidies for
    stadiums. If you would like to learn more about sports subsidies and pricing, you can read the article “Public
    Subsidies and the Location and Pricing of Sports” by Porter and Thomas.

    Price Discrimination

    Up until now, the assumption has been that firms can only charge one price to all of their customers, but
    sometimes firms can charge different prices to different customers. This is called price discrimination.
    Examples of price discrimination are matinee ticket prices for movies and discounts for seniors and military
    members.

    Several criteria must be met for firms to successfully price discriminate. There must be consumers with
    different elasticities, that is different price sensitivity, and firms must be able to identify those different
    customers (consumers with more inelastic demands pay higher prices). As part of that identification, they
    must be able to implement different prices for those customers. Finally, firms must be able to prevent resale.
    If consumers who can buy at low prices are able to turn around and sell to the consumers willing to pay a high
    price, then firms lose their ability to sell to the high price consumers.

    Price discrimination comes in three different categories. First-degree price discrimination, also called perfect
    price discrimination, is when firms are able to charge each consumer their maximum willingness to pay. Car
    sales that involve negotiation are an attempt at first-degree price discrimination. Data mining is a growing tool
    to help firms toward first-degree price discrimination.

    Second-degree price discrimination involves things like volume discounts or frequent customer cards. The
    idea is not to charge different prices to every customer but to allow customers to self-select into different price
    points for the producer to increase profit.

    Third degree price discrimination alters prices based on demographics or other group characteristics. This is
    the category of price discrimination with student or military discounts or movie theaters changing prices by
    time of day.

    Firms can use a variety of ways to identify customers based on their elasticity. Take airline tickets, for
    example. There are certain days of the week to travel when ticket prices are lower, and people can often get
    tickets at a lower price if they purchase their tickets a few weeks in advance. Why? Because airlines are
    attempting to separate the elastic buyers (vacation travelers) from the inelastic buyers (business travelers).
    Who likely plans a trip at least a few weeks in advance? Vacation travelers. Who is more likely to need a

    ECO 6301, Economics for Managers 3

    UNIT x STUDY GUIDE
    Title

    ticket on short notice? Business travelers. Who is unlikely to travel over a weekend? Business travelers. Who
    can afford to pay more for their ticket? Business travelers.

    Firms can also sell different versions of a product. Consumers with a high value for a product will likely need
    all of the bells and whistles of the product, but consumers with a low value for a product might only need the
    basic. That is why you might see a “pro” version of software or a “student” or “home” version. Sometimes,
    businesses can separate high use customers, such as printers and ink or razors and razor blades. The cost to
    buy the printer or the razor might be low, but to continue using the product requires ink or razor blades and
    those are sold at a higher markup.

    Firms can also use bundling to extract extra revenue. This strategy led to the value meals at McDonald’s or
    computers with preloaded software. Bundling increases the value of the base product, allowing producers to
    sell the product for a higher price. Customers might also be more inclined to pay a higher price for an all-
    inclusive deal than to pay small amounts to continually add features or products. A similar approach is taken
    with all-inclusive resorts and wrist bands at fairs. There is comfort in knowing that you can pay one price and
    be done with paying.

    Price discrimination sounds bad, largely because of the word discrimination, but it can be beneficial to society.
    When people hear about price discrimination, they often think of charging higher prices to certain consumers,
    but in many cases, it is about lowering prices (coupons, student discounts, matinees, etc.). Since some
    consumers can pay a lower price, that brings them into the market and allows them to benefit from the
    exchange. When looking at value to society, economists generally look at the total amount of exchange that
    occurs. How much the consumer benefits and how much the producer benefits are certainly interesting, but
    ultimately it is the amount of exchange that occurs. With price discrimination, the amount of exchange
    certainly increases, though it does come with more benefit going to producers and less going to consumers.

    Just because producers benefit at the expense of consumers does not mean consumers cannot benefit from
    price discrimination. Take Uber’s surge pricing, for example. Surge pricing is a type of price discrimination.
    People who are going to use an Uber on a busy night, such as Friday or Saturday night are going to pay more
    for an Uber. However, by charging more, Uber also attracts more Uber drivers to work on those busy nights.
    Without these additional drivers, Uber customers looking for an Uber on Friday or Saturday night would likely
    have long waits for an Uber or may not be able to get an Uber at all.

    Similarly, hotels charging higher prices during conferences, sporting events, and even natural disasters
    discourages demand and encourages consumers to be efficient in their consumption. By encouraging efficient
    consumption, there will be more rooms available for other people. Without the higher prices, more people
    would be left out. Certainly, this all works to the benefit of the producers, but it also works to the benefit of the
    consumer, and that is an important feature of price discrimination that should not be overlooked. It is another
    benefit of a free market system. Even if producers are acting in their own best interest, the benefits of those
    self-interested actions help other people.

    Reference

    Porter, P. K., & Thomas, C. R. (2010). Public subsidies and the location and pricing of sports. Southern

    Economic Journal, 76(3), 693–710.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=47776241&site=ehost-live&scope=site

    **## EconomicsforManagersECO6301UnitVDiscussionBoard.docx**

    2

    Economics for Managers ECO 6301

    **Unit V DB**

    Identify a real-world example of price discrimination (preferably not one from the unit lesson), and explain which type of price discrimination it is. Next, using the good from your chosen price discrimination as an example, illustrate how the good fits the criteria necessary for successful price discrimination. Finally, discuss how the price discrimination example leads to an increase in total benefit to society. Have you ever paid a higher price for something than somebody else did? Ever pay a lower price? How did those experiences make you feel?

    Should be at least 300 words in length.

    Should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    **## UnitVStudyGuide.pdf**

    ECO 6301, Economics for Managers 1

    Course Learning Outcomes for Unit V

    At the end of this unit, you should be able to:

    3. Analyze how price and output influence profit maximization under different market structures.
    3.2 Explain how market power affects different types of pricing strategies.

    4. Evaluate strategic pricing decisions.

    4.1 Explain the conditions necessary to price discriminate.

    Required Unit Resources

    Chapter 12: More Realistic and Complex Pricing (ULO 3.2)

    Chapter 13: Direct Price Discrimination (ULO 4.1)

    Chapter 14: Indirect Price Discrimination (ULO 4.1)

    Article: Public Subsidies and the Location and Pricing of Sports
    This article discusses sports subsidies and pricing by analyzing how sports teams make decisions.

    Unit Lesson

    Lesson: Pricing and Greater Profit (ULOs 3.2, 4.1)
    This lesson introduces you to the topics covered in this unit.

    Firms have to answer two important questions: How much of their product should they produce, and how
    much should they charge for their product? The two are certainly linked, but the pricing decision is generally
    more complicated and drives the production decision. In basic economics, price is determined by the
    intersection of supply and demand, with price (P) determined on output determined by marginal revenue (MR)
    equals marginal cost (MC). A pricing strategy given earlier in the course is to set price such that the following
    equation holds:

    In practice, however, pricing strategies often deviate from this standard theory. Sometimes, for example, firms
    have multiple products and this affects their pricing strategies. A firm might want to lower prices to sell more
    of a product, but if the increase in sales in one product simply comes from “stealing” sales from another of
    their products, then this is not really a net gain to the company. Also, owning more brands in a market gives
    the firm more market power, which means raising prices is more profitable. A potential problem with raising
    prices based on newfound market power is that it could attract the attention of the Antitrust Division of the
    Justice Department.

    The question is what to do strategically. A profit improving approach would be to raise the price on whichever
    product has a lower profit margin. With the lower margin product now being relatively more expensive,
    consumers will be more likely to purchase the higher profit margin.

    The preceding strategy is based on the goods being substitutes. If a single producer yields two products that
    are complements, then the profit maximizing action is to reduce the price on both products. By reducing the

    UNIT V STUDY GUIDE
    Pricing and Greater Profit

    ECO 6301, Economics for Managers 2

    UNIT x STUDY GUIDE
    Title

    price, the producer increases quantity demanded for one good, but as a result, increases demand for the
    other good. Increasing sales of both products increases total profit.

    Another pricing situation of interest is when producers have fixed capacity (think a cruise ship or concert). In
    these cases, lowering prices to sell more product does not necessarily work because there might not be the
    ability to provide more product. The result might be a situation where MR > MC, contrary to the standard profit
    maximizing rule that MR = MC.

    Promotional pricing is another instance where firms might deviate from the standard pricing rule. Advertising
    can serve two broad goals: promote based on price or promote based on quality. The type of advertising will
    determine the appropriate price strategy. If the advertising focuses on promoting products based on price,
    demand will become more elastic, so lowering price makes sense. If the advertising focuses on promoting
    product quality, the demand will become more inelastic so raising price makes sense. This second point is
    important because price can often convey information about product quality. Promoting product quality and
    lowering price can send conflicting messages to consumers.

    Following in a similar vein of consumers inferring information about a product based on price, consumers
    sometimes have price expectations. Managing price expectations is why businesses will sometimes set a
    “suggested retail price” and then give the price of the product they are selling. The goal is to set a high price
    in the customer’s mind so that they will be happy about the lower price. You might also see producers set a
    low price but end up selling at a higher price or generating revenue some other way. Musicians might set low
    concert prices but then hold back tickets to sell themselves on the secondary market. Sports teams might set
    low prices to build up a fan base but then leverage that popularity to receive government subsidies for
    stadiums. If you would like to learn more about sports subsidies and pricing, you can read the article “Public
    Subsidies and the Location and Pricing of Sports” by Porter and Thomas.

    Price Discrimination

    Up until now, the assumption has been that firms can only charge one price to all of their customers, but
    sometimes firms can charge different prices to different customers. This is called price discrimination.
    Examples of price discrimination are matinee ticket prices for movies and discounts for seniors and military
    members.

    Several criteria must be met for firms to successfully price discriminate. There must be consumers with
    different elasticities, that is different price sensitivity, and firms must be able to identify those different
    customers (consumers with more inelastic demands pay higher prices). As part of that identification, they
    must be able to implement different prices for those customers. Finally, firms must be able to prevent resale.
    If consumers who can buy at low prices are able to turn around and sell to the consumers willing to pay a high
    price, then firms lose their ability to sell to the high price consumers.

    Price discrimination comes in three different categories. First-degree price discrimination, also called perfect
    price discrimination, is when firms are able to charge each consumer their maximum willingness to pay. Car
    sales that involve negotiation are an attempt at first-degree price discrimination. Data mining is a growing tool
    to help firms toward first-degree price discrimination.

    Second-degree price discrimination involves things like volume discounts or frequent customer cards. The
    idea is not to charge different prices to every customer but to allow customers to self-select into different price
    points for the producer to increase profit.

    Third degree price discrimination alters prices based on demographics or other group characteristics. This is
    the category of price discrimination with student or military discounts or movie theaters changing prices by
    time of day.

    Firms can use a variety of ways to identify customers based on their elasticity. Take airline tickets, for
    example. There are certain days of the week to travel when ticket prices are lower, and people can often get
    tickets at a lower price if they purchase their tickets a few weeks in advance. Why? Because airlines are
    attempting to separate the elastic buyers (vacation travelers) from the inelastic buyers (business travelers).
    Who likely plans a trip at least a few weeks in advance? Vacation travelers. Who is more likely to need a

    ECO 6301, Economics for Managers 3

    UNIT x STUDY GUIDE
    Title

    ticket on short notice? Business travelers. Who is unlikely to travel over a weekend? Business travelers. Who
    can afford to pay more for their ticket? Business travelers.

    Firms can also sell different versions of a product. Consumers with a high value for a product will likely need
    all of the bells and whistles of the product, but consumers with a low value for a product might only need the
    basic. That is why you might see a “pro” version of software or a “student” or “home” version. Sometimes,
    businesses can separate high use customers, such as printers and ink or razors and razor blades. The cost to
    buy the printer or the razor might be low, but to continue using the product requires ink or razor blades and
    those are sold at a higher markup.

    Firms can also use bundling to extract extra revenue. This strategy led to the value meals at McDonald’s or
    computers with preloaded software. Bundling increases the value of the base product, allowing producers to
    sell the product for a higher price. Customers might also be more inclined to pay a higher price for an all-
    inclusive deal than to pay small amounts to continually add features or products. A similar approach is taken
    with all-inclusive resorts and wrist bands at fairs. There is comfort in knowing that you can pay one price and
    be done with paying.

    Price discrimination sounds bad, largely because of the word discrimination, but it can be beneficial to society.
    When people hear about price discrimination, they often think of charging higher prices to certain consumers,
    but in many cases, it is about lowering prices (coupons, student discounts, matinees, etc.). Since some
    consumers can pay a lower price, that brings them into the market and allows them to benefit from the
    exchange. When looking at value to society, economists generally look at the total amount of exchange that
    occurs. How much the consumer benefits and how much the producer benefits are certainly interesting, but
    ultimately it is the amount of exchange that occurs. With price discrimination, the amount of exchange
    certainly increases, though it does come with more benefit going to producers and less going to consumers.

    Just because producers benefit at the expense of consumers does not mean consumers cannot benefit from
    price discrimination. Take Uber’s surge pricing, for example. Surge pricing is a type of price discrimination.
    People who are going to use an Uber on a busy night, such as Friday or Saturday night are going to pay more
    for an Uber. However, by charging more, Uber also attracts more Uber drivers to work on those busy nights.
    Without these additional drivers, Uber customers looking for an Uber on Friday or Saturday night would likely
    have long waits for an Uber or may not be able to get an Uber at all.

    Similarly, hotels charging higher prices during conferences, sporting events, and even natural disasters
    discourages demand and encourages consumers to be efficient in their consumption. By encouraging efficient
    consumption, there will be more rooms available for other people. Without the higher prices, more people
    would be left out. Certainly, this all works to the benefit of the producers, but it also works to the benefit of the
    consumer, and that is an important feature of price discrimination that should not be overlooked. It is another
    benefit of a free market system. Even if producers are acting in their own best interest, the benefits of those
    self-interested actions help other people.

    Reference

    Porter, P. K., & Thomas, C. R. (2010). Public subsidies and the location and pricing of sports. Southern

    Economic Journal, 76(3), 693–710.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=47776241&site=ehost-live&scope=site

    – 1
    – 2

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    – ## HumanManagementResourceMethodsHRM6301UnitVDB.docx – ## UnitVStudyGuide.pdf **## HumanManagementResourceMethodsHRM6301UnitVDB.docx** 2 Human Resources Management Methods HRM 6301 Unit V DB Besides feedback during an evaluation, what other measures can you employ to facilitate employee improvemen…

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    – ## HumanManagementResourceMethodsHRM6301UnitVDB.docx

    – ## UnitVStudyGuide.pdf

    **## HumanManagementResourceMethodsHRM6301UnitVDB.docx**

    2

    Human Resources Management Methods HRM 6301

    Unit V DB

    Besides feedback during an evaluation, what other measures can you employ to facilitate employee improvement when there are noted deficiencies? Offer three options, and explain which you feel would work best, and explain why.

    Initial post to be a minimum of 500 words and at least one supporting reference.

    **## UnitVStudyGuide.pdf**

    HRM 6301, Human Resource Management Methods 1

    Course Learning Outcomes for Unit V

    Upon completion of this unit, students should be able to:

    2. Discuss the impact of employment law on an organization's policy on equal employment opportunity.
    2.1 Consider the role of equal employment opportunity laws in the performance evaluation process.

    5. Evaluate performance-based review processes.

    5.1 Explore effective employer strategies to mitigate or resolve unmet employee performance
    expectations.

    5.2 Determine an effective process to evaluate employees that includes feedback on performance
    issues and an appropriate evaluation tool.

    Required Unit Resources

    In order to access the following resources, click the links below.

    The videos, articles, and webpages below offer valuable information on the role of equal opportunity
    employment laws in the employee performance evaluation process. Additionally, they offer insight on
    employer strategies to affect employee performance expectations and offer feedback on performance issues.

    In the following videos, transcripts and closed captioning are available once you access the videos.

    Gregg Learning. (2017, January 14). HR basics: Performance management [Video]. Cielo24.

    https://c24.page/4udsdbnm4jz3fzhjj6v8m8j3ek

    HR360Inc. (2016, February 15). Tips for having difficult conversations with employees [Video]. Cielo24.

    https://c24.page/5b7k89ckpre5wjh39uc8hcxdk2

    Read the following articles and webpage.

    Andersen, S. C., & Hjortskov, M. (2016). Cognitive biases in performance evaluations. Journal of Public

    Administration Research and Theory, 26(4), 647–662.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=118092397&site=ehost-live&scope=site

    Javitch, D. (2006). Appraising employee performance. Management Services, 50(3), 19–20.

    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=23508243&site=ehost-live&scope=site

    Meinert, D. (2015, April). Reinventing reviews. HR Magazine, 60(3), 36–40, 42. https://search-proquest-

    com.libraryresources.columbiasouthern.edu/docview/1670108793?accountid=33337

    Roberts, G. E. (2002). Employee performance appraisal system participation: A technique that works. Public

    Personnel Management, 31(3), 333–342.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=8737701&site=ehost-live&scope=site

    UNIT V STUDY GUIDE
    Evaluating Employee Performance

    HRM 6301, Human Resource Management Methods 2

    UNIT x STUDY GUIDE
    Title

    Segal, J. A. (2009, February). A warning about warnings. HR Magazine, 54(2), 67–70. https://search-
    proquest-
    com.libraryresources.columbiasouthern.edu/docview/205029010/CD0CAF798C4044FCPQ/7?accoun
    tid=33337

    U.S. Equal Employment Opportunity Commission. (n.d.). Making an employment decision?

    https://www.eeoc.gov/employers/small-business/making-employment-decision

    Unit Lesson

    You asked to see documentation from any meetings where performance was discussed, and the supervisor
    said that documentation is only completed once a year (on each employee’s hiring anniversary). No other
    documentation is required until then unless there are issues and an employee is put on a performance
    improvement plan. You were not satisfied with this response, so you talked to the chief executive officer
    (CEO). Guess what? Now you need to research and evaluate the performance management process to see
    how it can be improved. You start by evaluating the importance of performance evaluations.

    Importance of Performance Evaluations

    Haigh (2018) posits that performance evaluations involve a process that uses set standards to evaluate
    employee performance over a specified time frame. Performance evaluations serve to benefit the employee,
    the supervisor, the organization as a whole, and even the organization’s stakeholders. The performance
    evaluation is very important, as this is the time when employees get formal feedback about their performance,
    and the evaluation often sets the stage to determine pay increases, bonuses, incentives, and promotional
    opportunities. Evaluations may be used to discuss career planning and to identify opportunities for an
    employee’s future growth and development.

    If there are performance concerns, disciplinary action may be taken, which may include termination. From an
    employee’s perspective, when there is a process that is managed correctly, the employee will be more
    motivated and inspired to do his or her job.

    Performance Management

    As the human resources (HR) director, you understand that performance management focuses on the
    connectedness between monitoring employee performance and developing processes to improve employee
    performance so organizational objectives can be met. The first thing to remember is employee performance
    should be evaluated. Yes, this may be time consuming, but employees should understand what is expected of
    them as well as understand how their strengths and weaknesses are being perceived and contributing to their
    performance. Expectations for future job performance as well as any changes related to job responsibilities
    should be discussed so that the employee is clear on what is required of him or her.

    Should you focus on an annual evaluation process, or should you focus on an evaluation process that
    provides ongoing, real-time feedback? Is there a way to do both? Many companies still use the annual
    struggle to remember the details and facts. Annual evaluations focus more on past behaviors while ongoing
    evaluations focus on what is currently relevant through real-time reviews (Haigh, 2018). Real-time evaluations

    HRM 6301, Human Resource Management Methods 3

    UNIT x STUDY GUIDE
    Title

    are motivating, more effective, and can positively impact an employee’s focus. They also can keep the
    employee apprised of how he or she is progressing so that there are no surprises during the annual
    evaluation. Bolden-Barrett (2018) found that performance reviews are becoming shorter and more frequent as
    they provide a more forward-thinking perspective. If there is an issue, you are not waiting to address it in an
    annual review. You are addressing it when it happens, and then you will monitor the employee’s progress in
    resolving issues. This benefits both the employee and the organization.

    According to the U.S. Equal Employment Opportunity Commission (EEOC, n.d.), helping supervisors
    understand their role and responsibilities can prevent lawsuits. The importance of applying consistent
    performance expectations cannot be understated, as you do not want to put the organization in a position of
    having potential legal problems arise from unfair treatment. Performance evaluations must be based on job
    responsibilities, and if responsibilities change, this should be clearly documented and shared with employees.
    When employees are wrongfully terminated or there is a harassment lawsuit, Guerin (n.d.) supports the
    importance of evaluating employee performance without bias or retaliation. When bias or retaliation are found,
    there could be severe legal ramifications for the organization. As an example, Haigh (2018) shared a Silicon
    study of 250 performance reviews. The study found that three-quarters of the women were criticized for their
    personalities while men were praised for their aggressive behavior. Performance evaluations should be
    consistent and without bias.

    Developing a Performance Evaluations Process and a Performance Evaluation Instrument

    After you have determined the frequency of the evaluations, the next thing you will do is to review the specific
    job description. Evaluations are job-based, not peer-based, which means that you must evaluate based on
    the employee’s performance of the job requirements vs. how he or she is doing compared to his or her peers.

    What are the knowledge, skills, and abilities (KSAs) that are documented and required to fulfil the job
    expectations? For example, if you were evaluating a director of safety, you may evaluate his or her
    contribution to accident prevention or occupational safety and health (OSH) compliance. Also, you must
    consider what competencies are required for the position. Competencies can include communication skills,
    teamwork, decision-making, multitasking, and ethical behavior.

    In determining the type of performance evaluation instrument to utilize, you need to develop and/or select one
    that is easy to use, is relevant, and is based on the employee’s job responsibilities. There are many choices,
    some of which are listed below.

    • Graphic rating scales: Evaluate performance based on characteristics on a continuum of low to high.
    • Behavior rating scales (BARS): Evaluate performance based on job behavior on a scale of

    performance.
    • Ranking: List employees, and rate them from lowest to highest based on performance.
    • Forced distribution: Rate performance based on a bell-shaped curve.
    • Narrative evaluations: Provide a written evaluation that is descriptive.
    • Management by objective: Managers and the employees develop performance goals together.

    When developing rating scales, the standards are typically expressed numerically (e.g., one to five, with five
    being the highest level of performance). Other numerical ratings may be used, but they should be consistent
    across the organization. Do not use a one-to-five scale in one department and a one-to-10 scale in another.
    Standards can also be expressed as a description, such as exceeds expectations, meets expectations, and
    does not meet expectations. Regardless of the scale used, descriptions and feedback should be provided in
    each area. A rating of five given by one supervisor may mean something different than a five given by another
    supervisor. Employees sometimes may have more than one supervisor; therefore, it is prudent to offer
    training to management and supervisors on the expectations of the performance evaluation process; this way,
    everyone is on the same page and evaluating consistently.

    Methods to Evaluate Employee Performance

    It is not uncommon for the lowest-level supervisor to evaluate an employee. Supervisors provide an
    assessment of the quality of the work being performed, as they may be the ones more familiar with an
    employee’s work. Root (2019) identified several methods, in addition to the traditional supervisor evaluation,
    that can be used during performance evaluations. These include evaluations by coworkers and 360-degree

    HRM 6301, Human Resource Management Methods 4

    UNIT x STUDY GUIDE
    Title

    evaluations. Such evaluations can have an advantage as the employee is provided with feedback from
    different stakeholders. Employees may also have the opportunity to evaluate their supervisors. Vranjes (2016)
    reported that it is also very helpful to have employees evaluate themselves; this way, the employee’s
    perspective about his or her performance is shared with the supervisor who plays an important role as an
    evaluator in the process.

    The Evaluator

    Vranjes (2016) discusses the importance of selecting the person who will review the employee. The evaluator
    should be objective and professional at all times. Evaluators should be trained as to how to conduct a
    performance evaluation meeting, what should or should not be said, and the importance of consistency
    across all evaluations. The evaluator should, whenever possible, be a direct supervisor and someone who
    understands and is familiar with the employee’s performance. The evaluator should not be a friend or a
    relative and should not be someone with a history of demonstrating bias or unfair practices. If the employee
    has ever filed a complaint or grievance against his or her supervisor or member of management, it is wise for
    another leader to be present or to conduct that employee’s evaluation. This protects both the employee and
    the organization.

    Potential Evaluator Bias

    The goal is to have an evaluation process that is consistent, fair, and unbiased. Even though best efforts can
    be made to keep the evaluation objective, it is not always possible. Knowing about the types of biases will
    allow you to develop training and development to address this.

    Recency effect: Consider the following scenario: An employee missed a deadline 2 weeks before the due
    date, which had an impact on customers. Previous to that, no deadlines had been missed. When evaluating
    the employee, the evaluator gave the employee a low score in this category because of this one incident. The
    supervisor only focused on this deadline and not others. This is an example of the recency effect.

    Pattern errors: Central tendency is a pattern exhibited by an evaluator who rates all of his or her direct
    reports as average. A strictness error is a pattern when everyone is rated on the low end of the rating scale
    (e.g., on a rating scale of one to five, all employees received all ones or twos). On the other end of the
    spectrum, you have what is called leniency error, which is where all employees receive all fives.

    Rater bias: If employees in a certain generation are rated as unreliable, then this is an example of rater bias.
    Allowing values or biases in the evaluation process is a problem. Kaplan et al. (2018) found that when the
    supervisor/evaluator exhibited rater bias, there was the increased risk for conflict between the supervisor and
    the employee. There could also be conflict and dysfunctional behavior when there are differences between a
    supervisor’s evaluation and the employee’s self-evaluation. However, it is important to note that these
    differences may not always lead to conflict.

    Halo and horn effect: If you have an employee who never misses work, is your go-to person, and is always
    willing to work extra hours, you might tend to overlook some minor performance issues. This is the halo effect,
    which is when one positive performance standard becomes the focus and primary influence on the evaluation.
    The horn effect is the opposite; this would be when an employee has a negative issue or habit (e.g., always
    late coming back from lunch, poor communication or interaction with coworkers), and the overall direction or
    tone of the evaluation is influenced and impacted as a result.

    Contrast error: Let’s say there are two different employees, and the supervisor compares and contrasts their
    performance when developing the evaluation for one of them. The evaluation and the feedback should be
    based on performance expectations and not what other employees do or do not do. This is contrast error
    bias, and it should be avoided.

    HRM 6301, Human Resource Management Methods 5

    UNIT x STUDY GUIDE
    Title

    Conducting the Evaluation

    A performance evaluation discussion should be scheduled well in advance for planning purposes and should
    allow adequate time so as not to rush through the discussion. Meeting over lunch while talking between bites
    or while walking to the parking lot are never preferable locations for the evaluation meeting. Try at all costs
    not to reschedule or postpone the evaluation, as this can create anxiety on the part of the employee. Ensure
    the evaluation is dated on the date it was actually conducted.

    A meeting should take place in a quiet and private location that allows the evaluator and employee to have an
    uninterrupted conversation. It is often helpful to suggest phones be muted and to offer a beverage to help put
    the employee at ease. Keep a pen and notepad available to take any notes needed (e.g., follow-up
    discussion, questions). The location should ideally be out of view of other employees. If possible, try to sit at a
    table as opposed to across the desk from the employee. This will often encourage more open conversation.
    Consider having another member of management (within that person’s chain of command) also attend the
    evaluation. Sometimes, having a witness present may be necessary (e.g., in the case of a negative review).
    Also, if an evaluation is between a supervisor and employee of the opposite sex, there may be circumstances
    in which you might consider having a person of the same sex as the employee in the room.

    Expectations for employee performance improvement should be discussed, as should be any warnings about
    further action that might occur if improvement is not gained. Having difficult conversations is never easy.
    Examples of performance shortcomings should be provided for any negative. More importantly, provide
    coaching, and suggest goals or remediation that the employee can use to improve his or her performance.

    Discussions during the meeting should not be one-sided. The employee should have the opportunity to
    provide feedback during the evaluation and on the evaluation form. It is important that the employee and the
    supervisor sign and date the evaluation form. If the employee refuses to do so, this should be clearly
    documented. Once the evaluation is complete, a copy should be provided to the employee, and the original
    should be placed in the employee’s official personnel file.

    Conclusion

    Now that you understand performance evaluations, your focus will shift in Unit VI to the importance of
    leadership and the impact that leaders have on motivation. As the HR director, you know this is critical since
    you have realized from your experience doing the performance evaluations that true leaders can and should
    inspire employees to reach high levels of performance.

    References

    Bolden-Barrett, V. (2018, December 14). Performance appraisals are getting shorter and more frequent. HR

    Dive. https://www.hrdive.com/news/performance-appraisals-are-getting-shorter-and-more-
    frequent/544287/

    Guerin, L. (n.d.). Avoid legal trouble when giving performance evaluation. Nolo. https://www.nolo.com/legal-

    encyclopedia/avoid-legal-trouble-when-giving-performance-evaluations.html

    Haigh. C. A. (2018, August). Rethinking the annual performance evaluation. Fire Engineering, 171(8), 41–48.

    https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire
    ct=true&db=tsh&AN=131636838&site=ehost-live&scope=site

    Kaplan, S. E., Petersen, M. J., & Samuels, J. A. (2018). Further evidence on negativity bias in performance

    evaluation: When does the evaluator’s perspective matter? Journal of Management Accounting
    Research, 30(1), 169–184.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=130981413&site=eds-live&scope=site

    Maslova, E. (n.d.). The badge of a glowing light bulb [Graphic]. Dreamstime.

    https://www.dreamstime.com/badge-glowing-light-bulb-original-image114704893

    HRM 6301, Human Resource Management Methods 6

    UNIT x STUDY GUIDE
    Title

    Root, G. N., III. (2019, March 8). Methods of performance evaluation. The Houston Chronicle.
    https://smallbusiness.chron.com/methods-performance-evaluation-1869.html

    Vranjes, T. (2016, February 19). Reduce the legal risks of performance reviews. Society for Human Resource

    Management.https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-
    updates/pages/reduce-the-legal-risks-of-performance-reviews.aspx

    **## UnitVStudyGuide.pdf**

    HRM 6301, Human Resource Management Methods 1

    Course Learning Outcomes for Unit V

    Upon completion of this unit, students should be able to:

    2. Discuss the impact of employment law on an organization's policy on equal employment opportunity.
    2.1 Consider the role of equal employment opportunity laws in the performance evaluation process.

    5. Evaluate performance-based review processes.

    5.1 Explore effective employer strategies to mitigate or resolve unmet employee performance
    expectations.

    5.2 Determine an effective process to evaluate employees that includes feedback on performance
    issues and an appropriate evaluation tool.

    Required Unit Resources

    In order to access the following resources, click the links below.

    The videos, articles, and webpages below offer valuable information on the role of equal opportunity
    employment laws in the employee performance evaluation process. Additionally, they offer insight on
    employer strategies to affect employee performance expectations and offer feedback on performance issues.

    In the following videos, transcripts and closed captioning are available once you access the videos.

    Gregg Learning. (2017, January 14). HR basics: Performance management [Video]. Cielo24.

    https://c24.page/4udsdbnm4jz3fzhjj6v8m8j3ek

    HR360Inc. (2016, February 15). Tips for having difficult conversations with employees [Video]. Cielo24.

    https://c24.page/5b7k89ckpre5wjh39uc8hcxdk2

    Read the following articles and webpage.

    Andersen, S. C., & Hjortskov, M. (2016). Cognitive biases in performance evaluations. Journal of Public

    Administration Research and Theory, 26(4), 647–662.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=118092397&site=ehost-live&scope=site

    Javitch, D. (2006). Appraising employee performance. Management Services, 50(3), 19–20.

    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=23508243&site=ehost-live&scope=site

    Meinert, D. (2015, April). Reinventing reviews. HR Magazine, 60(3), 36–40, 42. https://search-proquest-

    com.libraryresources.columbiasouthern.edu/docview/1670108793?accountid=33337

    Roberts, G. E. (2002). Employee performance appraisal system participation: A technique that works. Public

    Personnel Management, 31(3), 333–342.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=8737701&site=ehost-live&scope=site

    UNIT V STUDY GUIDE
    Evaluating Employee Performance

    HRM 6301, Human Resource Management Methods 2

    UNIT x STUDY GUIDE
    Title

    Segal, J. A. (2009, February). A warning about warnings. HR Magazine, 54(2), 67–70. https://search-
    proquest-
    com.libraryresources.columbiasouthern.edu/docview/205029010/CD0CAF798C4044FCPQ/7?accoun
    tid=33337

    U.S. Equal Employment Opportunity Commission. (n.d.). Making an employment decision?

    https://www.eeoc.gov/employers/small-business/making-employment-decision

    Unit Lesson

    You asked to see documentation from any meetings where performance was discussed, and the supervisor
    said that documentation is only completed once a year (on each employee’s hiring anniversary). No other
    documentation is required until then unless there are issues and an employee is put on a performance
    improvement plan. You were not satisfied with this response, so you talked to the chief executive officer
    (CEO). Guess what? Now you need to research and evaluate the performance management process to see
    how it can be improved. You start by evaluating the importance of performance evaluations.

    Importance of Performance Evaluations

    Haigh (2018) posits that performance evaluations involve a process that uses set standards to evaluate
    employee performance over a specified time frame. Performance evaluations serve to benefit the employee,
    the supervisor, the organization as a whole, and even the organization’s stakeholders. The performance
    evaluation is very important, as this is the time when employees get formal feedback about their performance,
    and the evaluation often sets the stage to determine pay increases, bonuses, incentives, and promotional
    opportunities. Evaluations may be used to discuss career planning and to identify opportunities for an
    employee’s future growth and development.

    If there are performance concerns, disciplinary action may be taken, which may include termination. From an
    employee’s perspective, when there is a process that is managed correctly, the employee will be more
    motivated and inspired to do his or her job.

    Performance Management

    As the human resources (HR) director, you understand that performance management focuses on the
    connectedness between monitoring employee performance and developing processes to improve employee
    performance so organizational objectives can be met. The first thing to remember is employee performance
    should be evaluated. Yes, this may be time consuming, but employees should understand what is expected of
    them as well as understand how their strengths and weaknesses are being perceived and contributing to their
    performance. Expectations for future job performance as well as any changes related to job responsibilities
    should be discussed so that the employee is clear on what is required of him or her.

    Should you focus on an annual evaluation process, or should you focus on an evaluation process that
    provides ongoing, real-time feedback? Is there a way to do both? Many companies still use the annual
    struggle to remember the details and facts. Annual evaluations focus more on past behaviors while ongoing
    evaluations focus on what is currently relevant through real-time reviews (Haigh, 2018). Real-time evaluations

    HRM 6301, Human Resource Management Methods 3

    UNIT x STUDY GUIDE
    Title

    are motivating, more effective, and can positively impact an employee’s focus. They also can keep the
    employee apprised of how he or she is progressing so that there are no surprises during the annual
    evaluation. Bolden-Barrett (2018) found that performance reviews are becoming shorter and more frequent as
    they provide a more forward-thinking perspective. If there is an issue, you are not waiting to address it in an
    annual review. You are addressing it when it happens, and then you will monitor the employee’s progress in
    resolving issues. This benefits both the employee and the organization.

    According to the U.S. Equal Employment Opportunity Commission (EEOC, n.d.), helping supervisors
    understand their role and responsibilities can prevent lawsuits. The importance of applying consistent
    performance expectations cannot be understated, as you do not want to put the organization in a position of
    having potential legal problems arise from unfair treatment. Performance evaluations must be based on job
    responsibilities, and if responsibilities change, this should be clearly documented and shared with employees.
    When employees are wrongfully terminated or there is a harassment lawsuit, Guerin (n.d.) supports the
    importance of evaluating employee performance without bias or retaliation. When bias or retaliation are found,
    there could be severe legal ramifications for the organization. As an example, Haigh (2018) shared a Silicon
    study of 250 performance reviews. The study found that three-quarters of the women were criticized for their
    personalities while men were praised for their aggressive behavior. Performance evaluations should be
    consistent and without bias.

    Developing a Performance Evaluations Process and a Performance Evaluation Instrument

    After you have determined the frequency of the evaluations, the next thing you will do is to review the specific
    job description. Evaluations are job-based, not peer-based, which means that you must evaluate based on
    the employee’s performance of the job requirements vs. how he or she is doing compared to his or her peers.

    What are the knowledge, skills, and abilities (KSAs) that are documented and required to fulfil the job
    expectations? For example, if you were evaluating a director of safety, you may evaluate his or her
    contribution to accident prevention or occupational safety and health (OSH) compliance. Also, you must
    consider what competencies are required for the position. Competencies can include communication skills,
    teamwork, decision-making, multitasking, and ethical behavior.

    In determining the type of performance evaluation instrument to utilize, you need to develop and/or select one
    that is easy to use, is relevant, and is based on the employee’s job responsibilities. There are many choices,
    some of which are listed below.

    • Graphic rating scales: Evaluate performance based on characteristics on a continuum of low to high.
    • Behavior rating scales (BARS): Evaluate performance based on job behavior on a scale of

    performance.
    • Ranking: List employees, and rate them from lowest to highest based on performance.
    • Forced distribution: Rate performance based on a bell-shaped curve.
    • Narrative evaluations: Provide a written evaluation that is descriptive.
    • Management by objective: Managers and the employees develop performance goals together.

    When developing rating scales, the standards are typically expressed numerically (e.g., one to five, with five
    being the highest level of performance). Other numerical ratings may be used, but they should be consistent
    across the organization. Do not use a one-to-five scale in one department and a one-to-10 scale in another.
    Standards can also be expressed as a description, such as exceeds expectations, meets expectations, and
    does not meet expectations. Regardless of the scale used, descriptions and feedback should be provided in
    each area. A rating of five given by one supervisor may mean something different than a five given by another
    supervisor. Employees sometimes may have more than one supervisor; therefore, it is prudent to offer
    training to management and supervisors on the expectations of the performance evaluation process; this way,
    everyone is on the same page and evaluating consistently.

    Methods to Evaluate Employee Performance

    It is not uncommon for the lowest-level supervisor to evaluate an employee. Supervisors provide an
    assessment of the quality of the work being performed, as they may be the ones more familiar with an
    employee’s work. Root (2019) identified several methods, in addition to the traditional supervisor evaluation,
    that can be used during performance evaluations. These include evaluations by coworkers and 360-degree

    HRM 6301, Human Resource Management Methods 4

    UNIT x STUDY GUIDE
    Title

    evaluations. Such evaluations can have an advantage as the employee is provided with feedback from
    different stakeholders. Employees may also have the opportunity to evaluate their supervisors. Vranjes (2016)
    reported that it is also very helpful to have employees evaluate themselves; this way, the employee’s
    perspective about his or her performance is shared with the supervisor who plays an important role as an
    evaluator in the process.

    The Evaluator

    Vranjes (2016) discusses the importance of selecting the person who will review the employee. The evaluator
    should be objective and professional at all times. Evaluators should be trained as to how to conduct a
    performance evaluation meeting, what should or should not be said, and the importance of consistency
    across all evaluations. The evaluator should, whenever possible, be a direct supervisor and someone who
    understands and is familiar with the employee’s performance. The evaluator should not be a friend or a
    relative and should not be someone with a history of demonstrating bias or unfair practices. If the employee
    has ever filed a complaint or grievance against his or her supervisor or member of management, it is wise for
    another leader to be present or to conduct that employee’s evaluation. This protects both the employee and
    the organization.

    Potential Evaluator Bias

    The goal is to have an evaluation process that is consistent, fair, and unbiased. Even though best efforts can
    be made to keep the evaluation objective, it is not always possible. Knowing about the types of biases will
    allow you to develop training and development to address this.

    Recency effect: Consider the following scenario: An employee missed a deadline 2 weeks before the due
    date, which had an impact on customers. Previous to that, no deadlines had been missed. When evaluating
    the employee, the evaluator gave the employee a low score in this category because of this one incident. The
    supervisor only focused on this deadline and not others. This is an example of the recency effect.

    Pattern errors: Central tendency is a pattern exhibited by an evaluator who rates all of his or her direct
    reports as average. A strictness error is a pattern when everyone is rated on the low end of the rating scale
    (e.g., on a rating scale of one to five, all employees received all ones or twos). On the other end of the
    spectrum, you have what is called leniency error, which is where all employees receive all fives.

    Rater bias: If employees in a certain generation are rated as unreliable, then this is an example of rater bias.
    Allowing values or biases in the evaluation process is a problem. Kaplan et al. (2018) found that when the
    supervisor/evaluator exhibited rater bias, there was the increased risk for conflict between the supervisor and
    the employee. There could also be conflict and dysfunctional behavior when there are differences between a
    supervisor’s evaluation and the employee’s self-evaluation. However, it is important to note that these
    differences may not always lead to conflict.

    Halo and horn effect: If you have an employee who never misses work, is your go-to person, and is always
    willing to work extra hours, you might tend to overlook some minor performance issues. This is the halo effect,
    which is when one positive performance standard becomes the focus and primary influence on the evaluation.
    The horn effect is the opposite; this would be when an employee has a negative issue or habit (e.g., always
    late coming back from lunch, poor communication or interaction with coworkers), and the overall direction or
    tone of the evaluation is influenced and impacted as a result.

    Contrast error: Let’s say there are two different employees, and the supervisor compares and contrasts their
    performance when developing the evaluation for one of them. The evaluation and the feedback should be
    based on performance expectations and not what other employees do or do not do. This is contrast error
    bias, and it should be avoided.

    HRM 6301, Human Resource Management Methods 5

    UNIT x STUDY GUIDE
    Title

    Conducting the Evaluation

    A performance evaluation discussion should be scheduled well in advance for planning purposes and should
    allow adequate time so as not to rush through the discussion. Meeting over lunch while talking between bites
    or while walking to the parking lot are never preferable locations for the evaluation meeting. Try at all costs
    not to reschedule or postpone the evaluation, as this can create anxiety on the part of the employee. Ensure
    the evaluation is dated on the date it was actually conducted.

    A meeting should take place in a quiet and private location that allows the evaluator and employee to have an
    uninterrupted conversation. It is often helpful to suggest phones be muted and to offer a beverage to help put
    the employee at ease. Keep a pen and notepad available to take any notes needed (e.g., follow-up
    discussion, questions). The location should ideally be out of view of other employees. If possible, try to sit at a
    table as opposed to across the desk from the employee. This will often encourage more open conversation.
    Consider having another member of management (within that person’s chain of command) also attend the
    evaluation. Sometimes, having a witness present may be necessary (e.g., in the case of a negative review).
    Also, if an evaluation is between a supervisor and employee of the opposite sex, there may be circumstances
    in which you might consider having a person of the same sex as the employee in the room.

    Expectations for employee performance improvement should be discussed, as should be any warnings about
    further action that might occur if improvement is not gained. Having difficult conversations is never easy.
    Examples of performance shortcomings should be provided for any negative. More importantly, provide
    coaching, and suggest goals or remediation that the employee can use to improve his or her performance.

    Discussions during the meeting should not be one-sided. The employee should have the opportunity to
    provide feedback during the evaluation and on the evaluation form. It is important that the employee and the
    supervisor sign and date the evaluation form. If the employee refuses to do so, this should be clearly
    documented. Once the evaluation is complete, a copy should be provided to the employee, and the original
    should be placed in the employee’s official personnel file.

    Conclusion

    Now that you understand performance evaluations, your focus will shift in Unit VI to the importance of
    leadership and the impact that leaders have on motivation. As the HR director, you know this is critical since
    you have realized from your experience doing the performance evaluations that true leaders can and should
    inspire employees to reach high levels of performance.

    References

    Bolden-Barrett, V. (2018, December 14). Performance appraisals are getting shorter and more frequent. HR

    Dive. https://www.hrdive.com/news/performance-appraisals-are-getting-shorter-and-more-
    frequent/544287/

    Guerin, L. (n.d.). Avoid legal trouble when giving performance evaluation. Nolo. https://www.nolo.com/legal-

    encyclopedia/avoid-legal-trouble-when-giving-performance-evaluations.html

    Haigh. C. A. (2018, August). Rethinking the annual performance evaluation. Fire Engineering, 171(8), 41–48.

    https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire
    ct=true&db=tsh&AN=131636838&site=ehost-live&scope=site

    Kaplan, S. E., Petersen, M. J., & Samuels, J. A. (2018). Further evidence on negativity bias in performance

    evaluation: When does the evaluator’s perspective matter? Journal of Management Accounting
    Research, 30(1), 169–184.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=130981413&site=eds-live&scope=site

    Maslova, E. (n.d.). The badge of a glowing light bulb [Graphic]. Dreamstime.

    https://www.dreamstime.com/badge-glowing-light-bulb-original-image114704893

    HRM 6301, Human Resource Management Methods 6

    UNIT x STUDY GUIDE
    Title

    Root, G. N., III. (2019, March 8). Methods of performance evaluation. The Houston Chronicle.
    https://smallbusiness.chron.com/methods-performance-evaluation-1869.html

    Vranjes, T. (2016, February 19). Reduce the legal risks of performance reviews. Society for Human Resource

    Management.https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-
    updates/pages/reduce-the-legal-risks-of-performance-reviews.aspx

    **## HumanManagementResourceMethodsHRM6301UnitVDB.docx**

    2

    Human Resources Management Methods HRM 6301

    Unit V DB

    Besides feedback during an evaluation, what other measures can you employ to facilitate employee improvement when there are noted deficiencies? Offer three options, and explain which you feel would work best, and explain why.

    Initial post to be a minimum of 500 words and at least one supporting reference.

    **## UnitVStudyGuide.pdf**

    HRM 6301, Human Resource Management Methods 1

    Course Learning Outcomes for Unit V

    Upon completion of this unit, students should be able to:

    2. Discuss the impact of employment law on an organization's policy on equal employment opportunity.
    2.1 Consider the role of equal employment opportunity laws in the performance evaluation process.

    5. Evaluate performance-based review processes.

    5.1 Explore effective employer strategies to mitigate or resolve unmet employee performance
    expectations.

    5.2 Determine an effective process to evaluate employees that includes feedback on performance
    issues and an appropriate evaluation tool.

    Required Unit Resources

    In order to access the following resources, click the links below.

    The videos, articles, and webpages below offer valuable information on the role of equal opportunity
    employment laws in the employee performance evaluation process. Additionally, they offer insight on
    employer strategies to affect employee performance expectations and offer feedback on performance issues.

    In the following videos, transcripts and closed captioning are available once you access the videos.

    Gregg Learning. (2017, January 14). HR basics: Performance management [Video]. Cielo24.

    https://c24.page/4udsdbnm4jz3fzhjj6v8m8j3ek

    HR360Inc. (2016, February 15). Tips for having difficult conversations with employees [Video]. Cielo24.

    https://c24.page/5b7k89ckpre5wjh39uc8hcxdk2

    Read the following articles and webpage.

    Andersen, S. C., & Hjortskov, M. (2016). Cognitive biases in performance evaluations. Journal of Public

    Administration Research and Theory, 26(4), 647–662.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=118092397&site=ehost-live&scope=site

    Javitch, D. (2006). Appraising employee performance. Management Services, 50(3), 19–20.

    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=23508243&site=ehost-live&scope=site

    Meinert, D. (2015, April). Reinventing reviews. HR Magazine, 60(3), 36–40, 42. https://search-proquest-

    com.libraryresources.columbiasouthern.edu/docview/1670108793?accountid=33337

    Roberts, G. E. (2002). Employee performance appraisal system participation: A technique that works. Public

    Personnel Management, 31(3), 333–342.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=8737701&site=ehost-live&scope=site

    UNIT V STUDY GUIDE
    Evaluating Employee Performance

    HRM 6301, Human Resource Management Methods 2

    UNIT x STUDY GUIDE
    Title

    Segal, J. A. (2009, February). A warning about warnings. HR Magazine, 54(2), 67–70. https://search-
    proquest-
    com.libraryresources.columbiasouthern.edu/docview/205029010/CD0CAF798C4044FCPQ/7?accoun
    tid=33337

    U.S. Equal Employment Opportunity Commission. (n.d.). Making an employment decision?

    https://www.eeoc.gov/employers/small-business/making-employment-decision

    Unit Lesson

    You asked to see documentation from any meetings where performance was discussed, and the supervisor
    said that documentation is only completed once a year (on each employee’s hiring anniversary). No other
    documentation is required until then unless there are issues and an employee is put on a performance
    improvement plan. You were not satisfied with this response, so you talked to the chief executive officer
    (CEO). Guess what? Now you need to research and evaluate the performance management process to see
    how it can be improved. You start by evaluating the importance of performance evaluations.

    Importance of Performance Evaluations

    Haigh (2018) posits that performance evaluations involve a process that uses set standards to evaluate
    employee performance over a specified time frame. Performance evaluations serve to benefit the employee,
    the supervisor, the organization as a whole, and even the organization’s stakeholders. The performance
    evaluation is very important, as this is the time when employees get formal feedback about their performance,
    and the evaluation often sets the stage to determine pay increases, bonuses, incentives, and promotional
    opportunities. Evaluations may be used to discuss career planning and to identify opportunities for an
    employee’s future growth and development.

    If there are performance concerns, disciplinary action may be taken, which may include termination. From an
    employee’s perspective, when there is a process that is managed correctly, the employee will be more
    motivated and inspired to do his or her job.

    Performance Management

    As the human resources (HR) director, you understand that performance management focuses on the
    connectedness between monitoring employee performance and developing processes to improve employee
    performance so organizational objectives can be met. The first thing to remember is employee performance
    should be evaluated. Yes, this may be time consuming, but employees should understand what is expected of
    them as well as understand how their strengths and weaknesses are being perceived and contributing to their
    performance. Expectations for future job performance as well as any changes related to job responsibilities
    should be discussed so that the employee is clear on what is required of him or her.

    Should you focus on an annual evaluation process, or should you focus on an evaluation process that
    provides ongoing, real-time feedback? Is there a way to do both? Many companies still use the annual
    struggle to remember the details and facts. Annual evaluations focus more on past behaviors while ongoing
    evaluations focus on what is currently relevant through real-time reviews (Haigh, 2018). Real-time evaluations

    HRM 6301, Human Resource Management Methods 3

    UNIT x STUDY GUIDE
    Title

    are motivating, more effective, and can positively impact an employee’s focus. They also can keep the
    employee apprised of how he or she is progressing so that there are no surprises during the annual
    evaluation. Bolden-Barrett (2018) found that performance reviews are becoming shorter and more frequent as
    they provide a more forward-thinking perspective. If there is an issue, you are not waiting to address it in an
    annual review. You are addressing it when it happens, and then you will monitor the employee’s progress in
    resolving issues. This benefits both the employee and the organization.

    According to the U.S. Equal Employment Opportunity Commission (EEOC, n.d.), helping supervisors
    understand their role and responsibilities can prevent lawsuits. The importance of applying consistent
    performance expectations cannot be understated, as you do not want to put the organization in a position of
    having potential legal problems arise from unfair treatment. Performance evaluations must be based on job
    responsibilities, and if responsibilities change, this should be clearly documented and shared with employees.
    When employees are wrongfully terminated or there is a harassment lawsuit, Guerin (n.d.) supports the
    importance of evaluating employee performance without bias or retaliation. When bias or retaliation are found,
    there could be severe legal ramifications for the organization. As an example, Haigh (2018) shared a Silicon
    study of 250 performance reviews. The study found that three-quarters of the women were criticized for their
    personalities while men were praised for their aggressive behavior. Performance evaluations should be
    consistent and without bias.

    Developing a Performance Evaluations Process and a Performance Evaluation Instrument

    After you have determined the frequency of the evaluations, the next thing you will do is to review the specific
    job description. Evaluations are job-based, not peer-based, which means that you must evaluate based on
    the employee’s performance of the job requirements vs. how he or she is doing compared to his or her peers.

    What are the knowledge, skills, and abilities (KSAs) that are documented and required to fulfil the job
    expectations? For example, if you were evaluating a director of safety, you may evaluate his or her
    contribution to accident prevention or occupational safety and health (OSH) compliance. Also, you must
    consider what competencies are required for the position. Competencies can include communication skills,
    teamwork, decision-making, multitasking, and ethical behavior.

    In determining the type of performance evaluation instrument to utilize, you need to develop and/or select one
    that is easy to use, is relevant, and is based on the employee’s job responsibilities. There are many choices,
    some of which are listed below.

    • Graphic rating scales: Evaluate performance based on characteristics on a continuum of low to high.
    • Behavior rating scales (BARS): Evaluate performance based on job behavior on a scale of

    performance.
    • Ranking: List employees, and rate them from lowest to highest based on performance.
    • Forced distribution: Rate performance based on a bell-shaped curve.
    • Narrative evaluations: Provide a written evaluation that is descriptive.
    • Management by objective: Managers and the employees develop performance goals together.

    When developing rating scales, the standards are typically expressed numerically (e.g., one to five, with five
    being the highest level of performance). Other numerical ratings may be used, but they should be consistent
    across the organization. Do not use a one-to-five scale in one department and a one-to-10 scale in another.
    Standards can also be expressed as a description, such as exceeds expectations, meets expectations, and
    does not meet expectations. Regardless of the scale used, descriptions and feedback should be provided in
    each area. A rating of five given by one supervisor may mean something different than a five given by another
    supervisor. Employees sometimes may have more than one supervisor; therefore, it is prudent to offer
    training to management and supervisors on the expectations of the performance evaluation process; this way,
    everyone is on the same page and evaluating consistently.

    Methods to Evaluate Employee Performance

    It is not uncommon for the lowest-level supervisor to evaluate an employee. Supervisors provide an
    assessment of the quality of the work being performed, as they may be the ones more familiar with an
    employee’s work. Root (2019) identified several methods, in addition to the traditional supervisor evaluation,
    that can be used during performance evaluations. These include evaluations by coworkers and 360-degree

    HRM 6301, Human Resource Management Methods 4

    UNIT x STUDY GUIDE
    Title

    evaluations. Such evaluations can have an advantage as the employee is provided with feedback from
    different stakeholders. Employees may also have the opportunity to evaluate their supervisors. Vranjes (2016)
    reported that it is also very helpful to have employees evaluate themselves; this way, the employee’s
    perspective about his or her performance is shared with the supervisor who plays an important role as an
    evaluator in the process.

    The Evaluator

    Vranjes (2016) discusses the importance of selecting the person who will review the employee. The evaluator
    should be objective and professional at all times. Evaluators should be trained as to how to conduct a
    performance evaluation meeting, what should or should not be said, and the importance of consistency
    across all evaluations. The evaluator should, whenever possible, be a direct supervisor and someone who
    understands and is familiar with the employee’s performance. The evaluator should not be a friend or a
    relative and should not be someone with a history of demonstrating bias or unfair practices. If the employee
    has ever filed a complaint or grievance against his or her supervisor or member of management, it is wise for
    another leader to be present or to conduct that employee’s evaluation. This protects both the employee and
    the organization.

    Potential Evaluator Bias

    The goal is to have an evaluation process that is consistent, fair, and unbiased. Even though best efforts can
    be made to keep the evaluation objective, it is not always possible. Knowing about the types of biases will
    allow you to develop training and development to address this.

    Recency effect: Consider the following scenario: An employee missed a deadline 2 weeks before the due
    date, which had an impact on customers. Previous to that, no deadlines had been missed. When evaluating
    the employee, the evaluator gave the employee a low score in this category because of this one incident. The
    supervisor only focused on this deadline and not others. This is an example of the recency effect.

    Pattern errors: Central tendency is a pattern exhibited by an evaluator who rates all of his or her direct
    reports as average. A strictness error is a pattern when everyone is rated on the low end of the rating scale
    (e.g., on a rating scale of one to five, all employees received all ones or twos). On the other end of the
    spectrum, you have what is called leniency error, which is where all employees receive all fives.

    Rater bias: If employees in a certain generation are rated as unreliable, then this is an example of rater bias.
    Allowing values or biases in the evaluation process is a problem. Kaplan et al. (2018) found that when the
    supervisor/evaluator exhibited rater bias, there was the increased risk for conflict between the supervisor and
    the employee. There could also be conflict and dysfunctional behavior when there are differences between a
    supervisor’s evaluation and the employee’s self-evaluation. However, it is important to note that these
    differences may not always lead to conflict.

    Halo and horn effect: If you have an employee who never misses work, is your go-to person, and is always
    willing to work extra hours, you might tend to overlook some minor performance issues. This is the halo effect,
    which is when one positive performance standard becomes the focus and primary influence on the evaluation.
    The horn effect is the opposite; this would be when an employee has a negative issue or habit (e.g., always
    late coming back from lunch, poor communication or interaction with coworkers), and the overall direction or
    tone of the evaluation is influenced and impacted as a result.

    Contrast error: Let’s say there are two different employees, and the supervisor compares and contrasts their
    performance when developing the evaluation for one of them. The evaluation and the feedback should be
    based on performance expectations and not what other employees do or do not do. This is contrast error
    bias, and it should be avoided.

    HRM 6301, Human Resource Management Methods 5

    UNIT x STUDY GUIDE
    Title

    Conducting the Evaluation

    A performance evaluation discussion should be scheduled well in advance for planning purposes and should
    allow adequate time so as not to rush through the discussion. Meeting over lunch while talking between bites
    or while walking to the parking lot are never preferable locations for the evaluation meeting. Try at all costs
    not to reschedule or postpone the evaluation, as this can create anxiety on the part of the employee. Ensure
    the evaluation is dated on the date it was actually conducted.

    A meeting should take place in a quiet and private location that allows the evaluator and employee to have an
    uninterrupted conversation. It is often helpful to suggest phones be muted and to offer a beverage to help put
    the employee at ease. Keep a pen and notepad available to take any notes needed (e.g., follow-up
    discussion, questions). The location should ideally be out of view of other employees. If possible, try to sit at a
    table as opposed to across the desk from the employee. This will often encourage more open conversation.
    Consider having another member of management (within that person’s chain of command) also attend the
    evaluation. Sometimes, having a witness present may be necessary (e.g., in the case of a negative review).
    Also, if an evaluation is between a supervisor and employee of the opposite sex, there may be circumstances
    in which you might consider having a person of the same sex as the employee in the room.

    Expectations for employee performance improvement should be discussed, as should be any warnings about
    further action that might occur if improvement is not gained. Having difficult conversations is never easy.
    Examples of performance shortcomings should be provided for any negative. More importantly, provide
    coaching, and suggest goals or remediation that the employee can use to improve his or her performance.

    Discussions during the meeting should not be one-sided. The employee should have the opportunity to
    provide feedback during the evaluation and on the evaluation form. It is important that the employee and the
    supervisor sign and date the evaluation form. If the employee refuses to do so, this should be clearly
    documented. Once the evaluation is complete, a copy should be provided to the employee, and the original
    should be placed in the employee’s official personnel file.

    Conclusion

    Now that you understand performance evaluations, your focus will shift in Unit VI to the importance of
    leadership and the impact that leaders have on motivation. As the HR director, you know this is critical since
    you have realized from your experience doing the performance evaluations that true leaders can and should
    inspire employees to reach high levels of performance.

    References

    Bolden-Barrett, V. (2018, December 14). Performance appraisals are getting shorter and more frequent. HR

    Dive. https://www.hrdive.com/news/performance-appraisals-are-getting-shorter-and-more-
    frequent/544287/

    Guerin, L. (n.d.). Avoid legal trouble when giving performance evaluation. Nolo. https://www.nolo.com/legal-

    encyclopedia/avoid-legal-trouble-when-giving-performance-evaluations.html

    Haigh. C. A. (2018, August). Rethinking the annual performance evaluation. Fire Engineering, 171(8), 41–48.

    https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire
    ct=true&db=tsh&AN=131636838&site=ehost-live&scope=site

    Kaplan, S. E., Petersen, M. J., & Samuels, J. A. (2018). Further evidence on negativity bias in performance

    evaluation: When does the evaluator’s perspective matter? Journal of Management Accounting
    Research, 30(1), 169–184.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=130981413&site=eds-live&scope=site

    Maslova, E. (n.d.). The badge of a glowing light bulb [Graphic]. Dreamstime.

    https://www.dreamstime.com/badge-glowing-light-bulb-original-image114704893

    HRM 6301, Human Resource Management Methods 6

    UNIT x STUDY GUIDE
    Title

    Root, G. N., III. (2019, March 8). Methods of performance evaluation. The Houston Chronicle.
    https://smallbusiness.chron.com/methods-performance-evaluation-1869.html

    Vranjes, T. (2016, February 19). Reduce the legal risks of performance reviews. Society for Human Resource

    Management.https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-
    updates/pages/reduce-the-legal-risks-of-performance-reviews.aspx

    **## HumanManagementResourceMethodsHRM6301UnitVDB.docx**

    2

    Human Resources Management Methods HRM 6301

    Unit V DB

    Besides feedback during an evaluation, what other measures can you employ to facilitate employee improvement when there are noted deficiencies? Offer three options, and explain which you feel would work best, and explain why.

    Initial post to be a minimum of 500 words and at least one supporting reference.

    **## UnitVStudyGuide.pdf**

    HRM 6301, Human Resource Management Methods 1

    Course Learning Outcomes for Unit V

    Upon completion of this unit, students should be able to:

    2. Discuss the impact of employment law on an organization's policy on equal employment opportunity.
    2.1 Consider the role of equal employment opportunity laws in the performance evaluation process.

    5. Evaluate performance-based review processes.

    5.1 Explore effective employer strategies to mitigate or resolve unmet employee performance
    expectations.

    5.2 Determine an effective process to evaluate employees that includes feedback on performance
    issues and an appropriate evaluation tool.

    Required Unit Resources

    In order to access the following resources, click the links below.

    The videos, articles, and webpages below offer valuable information on the role of equal opportunity
    employment laws in the employee performance evaluation process. Additionally, they offer insight on
    employer strategies to affect employee performance expectations and offer feedback on performance issues.

    In the following videos, transcripts and closed captioning are available once you access the videos.

    Gregg Learning. (2017, January 14). HR basics: Performance management [Video]. Cielo24.

    https://c24.page/4udsdbnm4jz3fzhjj6v8m8j3ek

    HR360Inc. (2016, February 15). Tips for having difficult conversations with employees [Video]. Cielo24.

    https://c24.page/5b7k89ckpre5wjh39uc8hcxdk2

    Read the following articles and webpage.

    Andersen, S. C., & Hjortskov, M. (2016). Cognitive biases in performance evaluations. Journal of Public

    Administration Research and Theory, 26(4), 647–662.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=118092397&site=ehost-live&scope=site

    Javitch, D. (2006). Appraising employee performance. Management Services, 50(3), 19–20.

    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=23508243&site=ehost-live&scope=site

    Meinert, D. (2015, April). Reinventing reviews. HR Magazine, 60(3), 36–40, 42. https://search-proquest-

    com.libraryresources.columbiasouthern.edu/docview/1670108793?accountid=33337

    Roberts, G. E. (2002). Employee performance appraisal system participation: A technique that works. Public

    Personnel Management, 31(3), 333–342.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=8737701&site=ehost-live&scope=site

    UNIT V STUDY GUIDE
    Evaluating Employee Performance

    HRM 6301, Human Resource Management Methods 2

    UNIT x STUDY GUIDE
    Title

    Segal, J. A. (2009, February). A warning about warnings. HR Magazine, 54(2), 67–70. https://search-
    proquest-
    com.libraryresources.columbiasouthern.edu/docview/205029010/CD0CAF798C4044FCPQ/7?accoun
    tid=33337

    U.S. Equal Employment Opportunity Commission. (n.d.). Making an employment decision?

    https://www.eeoc.gov/employers/small-business/making-employment-decision

    Unit Lesson

    You asked to see documentation from any meetings where performance was discussed, and the supervisor
    said that documentation is only completed once a year (on each employee’s hiring anniversary). No other
    documentation is required until then unless there are issues and an employee is put on a performance
    improvement plan. You were not satisfied with this response, so you talked to the chief executive officer
    (CEO). Guess what? Now you need to research and evaluate the performance management process to see
    how it can be improved. You start by evaluating the importance of performance evaluations.

    Importance of Performance Evaluations

    Haigh (2018) posits that performance evaluations involve a process that uses set standards to evaluate
    employee performance over a specified time frame. Performance evaluations serve to benefit the employee,
    the supervisor, the organization as a whole, and even the organization’s stakeholders. The performance
    evaluation is very important, as this is the time when employees get formal feedback about their performance,
    and the evaluation often sets the stage to determine pay increases, bonuses, incentives, and promotional
    opportunities. Evaluations may be used to discuss career planning and to identify opportunities for an
    employee’s future growth and development.

    If there are performance concerns, disciplinary action may be taken, which may include termination. From an
    employee’s perspective, when there is a process that is managed correctly, the employee will be more
    motivated and inspired to do his or her job.

    Performance Management

    As the human resources (HR) director, you understand that performance management focuses on the
    connectedness between monitoring employee performance and developing processes to improve employee
    performance so organizational objectives can be met. The first thing to remember is employee performance
    should be evaluated. Yes, this may be time consuming, but employees should understand what is expected of
    them as well as understand how their strengths and weaknesses are being perceived and contributing to their
    performance. Expectations for future job performance as well as any changes related to job responsibilities
    should be discussed so that the employee is clear on what is required of him or her.

    Should you focus on an annual evaluation process, or should you focus on an evaluation process that
    provides ongoing, real-time feedback? Is there a way to do both? Many companies still use the annual
    struggle to remember the details and facts. Annual evaluations focus more on past behaviors while ongoing
    evaluations focus on what is currently relevant through real-time reviews (Haigh, 2018). Real-time evaluations

    HRM 6301, Human Resource Management Methods 3

    UNIT x STUDY GUIDE
    Title

    are motivating, more effective, and can positively impact an employee’s focus. They also can keep the
    employee apprised of how he or she is progressing so that there are no surprises during the annual
    evaluation. Bolden-Barrett (2018) found that performance reviews are becoming shorter and more frequent as
    they provide a more forward-thinking perspective. If there is an issue, you are not waiting to address it in an
    annual review. You are addressing it when it happens, and then you will monitor the employee’s progress in
    resolving issues. This benefits both the employee and the organization.

    According to the U.S. Equal Employment Opportunity Commission (EEOC, n.d.), helping supervisors
    understand their role and responsibilities can prevent lawsuits. The importance of applying consistent
    performance expectations cannot be understated, as you do not want to put the organization in a position of
    having potential legal problems arise from unfair treatment. Performance evaluations must be based on job
    responsibilities, and if responsibilities change, this should be clearly documented and shared with employees.
    When employees are wrongfully terminated or there is a harassment lawsuit, Guerin (n.d.) supports the
    importance of evaluating employee performance without bias or retaliation. When bias or retaliation are found,
    there could be severe legal ramifications for the organization. As an example, Haigh (2018) shared a Silicon
    study of 250 performance reviews. The study found that three-quarters of the women were criticized for their
    personalities while men were praised for their aggressive behavior. Performance evaluations should be
    consistent and without bias.

    Developing a Performance Evaluations Process and a Performance Evaluation Instrument

    After you have determined the frequency of the evaluations, the next thing you will do is to review the specific
    job description. Evaluations are job-based, not peer-based, which means that you must evaluate based on
    the employee’s performance of the job requirements vs. how he or she is doing compared to his or her peers.

    What are the knowledge, skills, and abilities (KSAs) that are documented and required to fulfil the job
    expectations? For example, if you were evaluating a director of safety, you may evaluate his or her
    contribution to accident prevention or occupational safety and health (OSH) compliance. Also, you must
    consider what competencies are required for the position. Competencies can include communication skills,
    teamwork, decision-making, multitasking, and ethical behavior.

    In determining the type of performance evaluation instrument to utilize, you need to develop and/or select one
    that is easy to use, is relevant, and is based on the employee’s job responsibilities. There are many choices,
    some of which are listed below.

    • Graphic rating scales: Evaluate performance based on characteristics on a continuum of low to high.
    • Behavior rating scales (BARS): Evaluate performance based on job behavior on a scale of

    performance.
    • Ranking: List employees, and rate them from lowest to highest based on performance.
    • Forced distribution: Rate performance based on a bell-shaped curve.
    • Narrative evaluations: Provide a written evaluation that is descriptive.
    • Management by objective: Managers and the employees develop performance goals together.

    When developing rating scales, the standards are typically expressed numerically (e.g., one to five, with five
    being the highest level of performance). Other numerical ratings may be used, but they should be consistent
    across the organization. Do not use a one-to-five scale in one department and a one-to-10 scale in another.
    Standards can also be expressed as a description, such as exceeds expectations, meets expectations, and
    does not meet expectations. Regardless of the scale used, descriptions and feedback should be provided in
    each area. A rating of five given by one supervisor may mean something different than a five given by another
    supervisor. Employees sometimes may have more than one supervisor; therefore, it is prudent to offer
    training to management and supervisors on the expectations of the performance evaluation process; this way,
    everyone is on the same page and evaluating consistently.

    Methods to Evaluate Employee Performance

    It is not uncommon for the lowest-level supervisor to evaluate an employee. Supervisors provide an
    assessment of the quality of the work being performed, as they may be the ones more familiar with an
    employee’s work. Root (2019) identified several methods, in addition to the traditional supervisor evaluation,
    that can be used during performance evaluations. These include evaluations by coworkers and 360-degree

    HRM 6301, Human Resource Management Methods 4

    UNIT x STUDY GUIDE
    Title

    evaluations. Such evaluations can have an advantage as the employee is provided with feedback from
    different stakeholders. Employees may also have the opportunity to evaluate their supervisors. Vranjes (2016)
    reported that it is also very helpful to have employees evaluate themselves; this way, the employee’s
    perspective about his or her performance is shared with the supervisor who plays an important role as an
    evaluator in the process.

    The Evaluator

    Vranjes (2016) discusses the importance of selecting the person who will review the employee. The evaluator
    should be objective and professional at all times. Evaluators should be trained as to how to conduct a
    performance evaluation meeting, what should or should not be said, and the importance of consistency
    across all evaluations. The evaluator should, whenever possible, be a direct supervisor and someone who
    understands and is familiar with the employee’s performance. The evaluator should not be a friend or a
    relative and should not be someone with a history of demonstrating bias or unfair practices. If the employee
    has ever filed a complaint or grievance against his or her supervisor or member of management, it is wise for
    another leader to be present or to conduct that employee’s evaluation. This protects both the employee and
    the organization.

    Potential Evaluator Bias

    The goal is to have an evaluation process that is consistent, fair, and unbiased. Even though best efforts can
    be made to keep the evaluation objective, it is not always possible. Knowing about the types of biases will
    allow you to develop training and development to address this.

    Recency effect: Consider the following scenario: An employee missed a deadline 2 weeks before the due
    date, which had an impact on customers. Previous to that, no deadlines had been missed. When evaluating
    the employee, the evaluator gave the employee a low score in this category because of this one incident. The
    supervisor only focused on this deadline and not others. This is an example of the recency effect.

    Pattern errors: Central tendency is a pattern exhibited by an evaluator who rates all of his or her direct
    reports as average. A strictness error is a pattern when everyone is rated on the low end of the rating scale
    (e.g., on a rating scale of one to five, all employees received all ones or twos). On the other end of the
    spectrum, you have what is called leniency error, which is where all employees receive all fives.

    Rater bias: If employees in a certain generation are rated as unreliable, then this is an example of rater bias.
    Allowing values or biases in the evaluation process is a problem. Kaplan et al. (2018) found that when the
    supervisor/evaluator exhibited rater bias, there was the increased risk for conflict between the supervisor and
    the employee. There could also be conflict and dysfunctional behavior when there are differences between a
    supervisor’s evaluation and the employee’s self-evaluation. However, it is important to note that these
    differences may not always lead to conflict.

    Halo and horn effect: If you have an employee who never misses work, is your go-to person, and is always
    willing to work extra hours, you might tend to overlook some minor performance issues. This is the halo effect,
    which is when one positive performance standard becomes the focus and primary influence on the evaluation.
    The horn effect is the opposite; this would be when an employee has a negative issue or habit (e.g., always
    late coming back from lunch, poor communication or interaction with coworkers), and the overall direction or
    tone of the evaluation is influenced and impacted as a result.

    Contrast error: Let’s say there are two different employees, and the supervisor compares and contrasts their
    performance when developing the evaluation for one of them. The evaluation and the feedback should be
    based on performance expectations and not what other employees do or do not do. This is contrast error
    bias, and it should be avoided.

    HRM 6301, Human Resource Management Methods 5

    UNIT x STUDY GUIDE
    Title

    Conducting the Evaluation

    A performance evaluation discussion should be scheduled well in advance for planning purposes and should
    allow adequate time so as not to rush through the discussion. Meeting over lunch while talking between bites
    or while walking to the parking lot are never preferable locations for the evaluation meeting. Try at all costs
    not to reschedule or postpone the evaluation, as this can create anxiety on the part of the employee. Ensure
    the evaluation is dated on the date it was actually conducted.

    A meeting should take place in a quiet and private location that allows the evaluator and employee to have an
    uninterrupted conversation. It is often helpful to suggest phones be muted and to offer a beverage to help put
    the employee at ease. Keep a pen and notepad available to take any notes needed (e.g., follow-up
    discussion, questions). The location should ideally be out of view of other employees. If possible, try to sit at a
    table as opposed to across the desk from the employee. This will often encourage more open conversation.
    Consider having another member of management (within that person’s chain of command) also attend the
    evaluation. Sometimes, having a witness present may be necessary (e.g., in the case of a negative review).
    Also, if an evaluation is between a supervisor and employee of the opposite sex, there may be circumstances
    in which you might consider having a person of the same sex as the employee in the room.

    Expectations for employee performance improvement should be discussed, as should be any warnings about
    further action that might occur if improvement is not gained. Having difficult conversations is never easy.
    Examples of performance shortcomings should be provided for any negative. More importantly, provide
    coaching, and suggest goals or remediation that the employee can use to improve his or her performance.

    Discussions during the meeting should not be one-sided. The employee should have the opportunity to
    provide feedback during the evaluation and on the evaluation form. It is important that the employee and the
    supervisor sign and date the evaluation form. If the employee refuses to do so, this should be clearly
    documented. Once the evaluation is complete, a copy should be provided to the employee, and the original
    should be placed in the employee’s official personnel file.

    Conclusion

    Now that you understand performance evaluations, your focus will shift in Unit VI to the importance of
    leadership and the impact that leaders have on motivation. As the HR director, you know this is critical since
    you have realized from your experience doing the performance evaluations that true leaders can and should
    inspire employees to reach high levels of performance.

    References

    Bolden-Barrett, V. (2018, December 14). Performance appraisals are getting shorter and more frequent. HR

    Dive. https://www.hrdive.com/news/performance-appraisals-are-getting-shorter-and-more-
    frequent/544287/

    Guerin, L. (n.d.). Avoid legal trouble when giving performance evaluation. Nolo. https://www.nolo.com/legal-

    encyclopedia/avoid-legal-trouble-when-giving-performance-evaluations.html

    Haigh. C. A. (2018, August). Rethinking the annual performance evaluation. Fire Engineering, 171(8), 41–48.

    https://libraryresources.columbiasouthern.edu/login?url=https://search.ebscohost.com/login.aspx?dire
    ct=true&db=tsh&AN=131636838&site=ehost-live&scope=site

    Kaplan, S. E., Petersen, M. J., & Samuels, J. A. (2018). Further evidence on negativity bias in performance

    evaluation: When does the evaluator’s perspective matter? Journal of Management Accounting
    Research, 30(1), 169–184.
    https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
    t=true&db=bsu&AN=130981413&site=eds-live&scope=site

    Maslova, E. (n.d.). The badge of a glowing light bulb [Graphic]. Dreamstime.

    https://www.dreamstime.com/badge-glowing-light-bulb-original-image114704893

    HRM 6301, Human Resource Management Methods 6

    UNIT x STUDY GUIDE
    Title

    Root, G. N., III. (2019, March 8). Methods of performance evaluation. The Houston Chronicle.
    https://smallbusiness.chron.com/methods-performance-evaluation-1869.html

    Vranjes, T. (2016, February 19). Reduce the legal risks of performance reviews. Society for Human Resource

    Management.https://www.shrm.org/resourcesandtools/legal-and-compliance/state-and-local-
    updates/pages/reduce-the-legal-risks-of-performance-reviews.aspx

    – 1
    – 2