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  • [Solved] Marketing

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    Can you help me with this assignment? – ## ProjectII.pdf **## ProjectII.pdf** 1 Project II: Social Media- Dealing with Negativity Purpose: To help students understand some of the challenges of social media marketing. Background: Social networking sites give their members the opportunity to post and …

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    Can you help me with this assignment?

    – ## ProjectII.pdf

    **## ProjectII.pdf**

    1

    Project II: Social Media- Dealing with Negativity

    Purpose: To help students understand some of the challenges of social media marketing.

    Background: Social networking sites give their members the opportunity to post and delete

    comments, which means that organizations have to deal with criticism and complaints in a

    public forum.

    Preparation Instructions:
    1. Compose your response to this activity in Microsoft Word.
    2. The assignment should be formatted and typed using Times New Roman, 12pt font.
    3. Use APA 7th edition formatting for citations and references where applicable.

    Content Instructions:

    1. Locate a business or product page on Facebook or some other social media platform.

    2. Find three or four examples of complaints and criticisms from consumers, and note how
    the organization responded to these negative posts.

    3. Write a minimum 500 word paper evaluating the brand’s approach to addressing

    negative comments, including a few screen shots and/or links to examples (screen
    shot and links are not counted in the word count).

    4. In addition to #3, also address the following questions:

    a. In what ways is it challenging to address negativity publicly?
    b. In what ways is it beneficial for organizations to have the opportunity to address

    issues publicly?
    c. Do you think brands should delete or hide negative comments?
    d. How does this compare to how individuals handle criticism or conflict on their

    personal social media accounts?

    5. Be sure to include an introduction paragraph and a conclusion paragraph.

    Submission Instructions:

    1. Save this assignment as “fname_lname_project 2.doc.” (i.e., john_smith_project1.doc)
    2. Access the Assignments link located on the Course Menu to upload the final document

    as an attachment to the Project II drop box by the due date listed on the Course
    Schedule.

    3. Refer to the grading rubric in the drop box for specifics on grading criteria.

    **## ProjectII.pdf**

    1

    Project II: Social Media- Dealing with Negativity

    Purpose: To help students understand some of the challenges of social media marketing.

    Background: Social networking sites give their members the opportunity to post and delete

    comments, which means that organizations have to deal with criticism and complaints in a

    public forum.

    Preparation Instructions:
    1. Compose your response to this activity in Microsoft Word.
    2. The assignment should be formatted and typed using Times New Roman, 12pt font.
    3. Use APA 7th edition formatting for citations and references where applicable.

    Content Instructions:

    1. Locate a business or product page on Facebook or some other social media platform.

    2. Find three or four examples of complaints and criticisms from consumers, and note how
    the organization responded to these negative posts.

    3. Write a minimum 500 word paper evaluating the brand’s approach to addressing

    negative comments, including a few screen shots and/or links to examples (screen
    shot and links are not counted in the word count).

    4. In addition to #3, also address the following questions:

    a. In what ways is it challenging to address negativity publicly?
    b. In what ways is it beneficial for organizations to have the opportunity to address

    issues publicly?
    c. Do you think brands should delete or hide negative comments?
    d. How does this compare to how individuals handle criticism or conflict on their

    personal social media accounts?

    5. Be sure to include an introduction paragraph and a conclusion paragraph.

    Submission Instructions:

    1. Save this assignment as “fname_lname_project 2.doc.” (i.e., john_smith_project1.doc)
    2. Access the Assignments link located on the Course Menu to upload the final document

    as an attachment to the Project II drop box by the due date listed on the Course
    Schedule.

    3. Refer to the grading rubric in the drop box for specifics on grading criteria.

  • [Solved] Entrepreneurial Career Exploration Project

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    – ## CareerExploration.pdf **## CareerExploration.pdf** Florida International University Prof. Birrittella Marketing Yourself – MAR 4354 Term Project CAREER EXPLORATION PROJECT Overview: This project is designed to help you get more information about your desired career: job description and requirem…

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    Assignment Prompt & Instructions

    – ## CareerExploration.pdf

    **## CareerExploration.pdf**

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    CAREER EXPLORATION PROJECT

    Overview:

    This project is designed to help you get more information about your desired career: job description and

    requirements, salary ranges, job availability, career path, a typical day on the job, etc. While many of you

    are probably already working, or have worked in the past, you might not be working in your “dream job”

    or in the career for which you are currently studying. Many students are unsure of what they wanted to do

    when they graduate. Therefore, this project is designed to help you learn about an entry-level/appropriate

    job-level option, or about the next step in your career path, no matter what stage you are currently in.

    Requirements:

    1. You must determine what your expected or desired entry level job will be upon graduation and

    typical salary ranges for that job title. There are many online and print sources for determining

    this information. Make sure to make appropriate adjustments for local cost of living in

    determining a reasonable salary expectation. Please base your salary range on at least three

    sources.

    2. Create a list of companies who recruit on campus for the job title you are seeking. If no (or too

    few) companies recruit on campus, develop a list of companies you could target yourself. In both

    cases, create a list of 10 companies with addresses, phone numbers, contact names and email to

    send or link to submit.

    3. You will conduct an “informational interview” with someone already working in your chosen

    field, either in an entry-level position or higher up (the person should be a professional contact).

    An informational interview is NOT a job interview; it is a short conversation with someone who

    holds a job you find interesting. Most professionals are willing to give 15 – 30 minutes of their

    time to talk about how they got their job, what their typical day on the job is like, what someone

    interested in the same career should do to prepare, etc. Use LinkedIN to find people in the field

    you are seeking AT THE COMPANIES you'd like to work. This is the BEST way to network your

    way into a job!

    When attempting to set up the interview, explain that you are not looking for a job, that it is an

    informational interview, which will take no more than 30 minutes of their time. Once the

    interview gets going, you might find that they are willing to spend more time speaking with you.

    You should feel free to ask them about their college major and activities, their first job and how

    they got it, their career path, what a typical day on the job is like, and anything else you might

    want to know before setting out in a similar career yourself. Under no circumstances should

    you ask about their salary or benefits. That is rude, and you can get general information about

    salary from other sources.

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    Requirements: (con’t)

    While it may be easier to interview someone you already know or connected to (which is

    acceptable), it sort of defeats the purpose of this assignment by making a NEW connection with

    someone that might be interested in hiring you. If you absolutely cannot find someone to

    interview, please see my option below.

    When doing the interview, keep an eye on the time and try to end at your designated time (to be

    respectful of their time). If they don't mind running over time, then they will tell you. For

    example, you could say "I see that we are nearing the end of our allotted meeting time and I want

    to be respectful of your schedule."

    Don't forget to send them a thank you note after your interview. See my PPTs/videos on thank you

    notes as a reminder!

    4. You should also write a job description for your targeted position. Feel free to use information

    from your interview, from textbooks or any other sources to develop your job description.

    However, you should write it in your OWN words and not copy from any source.

    5. Finally, please write a personal statement (1 – 2 pages) giving your reactions to what you have

    now discovered about your desired career. Are you still interested in pursuing this career? Why

    or why not? Are you more or less excited about it than you were before? What was surprising

    from your research? What is your overall reaction to this project? How prepared do you feel for

    this career and what are your next steps?

    Can't find someone to interview?

    You may attend a company presentation or workshop conducted by Career Management Services

    (College of Business) or Career and Talent Development (non-College of Business) or any professional

    organization (i.e. American Marketing Association) on campus. You will complete all other parts of the

    project discussed above and will write a summary of the presentation or workshop you attended (date,

    speaker, who you met, topic, what you learned, how it can help you in your career, etc.) in place of the

    summary of the informational interview. Please check with me to confirm that your chosen event will

    serve the purpose of this project.

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    What to submit:

    The paper should be typed, using a double-spaced, professional font. The contents should be presented in

    the following order:

    • Cover page listing name, date, course title and your targeted job title.

    • Table of contents with appropriate page numbers

    • Job description of your expected or entry level job

    • Salary ranges (from at least 3 sources – please list sources)

    • Summarize the interview – do NOT submit Q & A format + length of the interview + How did

    you connect with this person – LinkedIn, professional contact, career fair, etc.?

    • Personal statement (1 – 2 pages)

    • List of 10 target companies – including addresses, phone numbers, contact names, email

    address/link to submit

    • References (similar to a bibliography) – any sources you used to compile info.

    Note: You are strongly advised to start this project early in order to complete all of the requirements.

    Projects missing any of the requirements will be severely penalized.

    Entrepreneurial Career Exploration Project
    ALTERNATIVE to replace the Informational Interview:

    (For students seeking entrepreneurial careers – items in bold are new)

    The paper should be typed, using a double-spaced, professional font. The contents should be presented in

    the following order:

    • Cover page listing name, date, course title and your targeted job title.

    • Table of contents with appropriate page numbers

    • Job description of your expected or entry level job

    • Instead of salary ranges, please list a complete list of start-up expenses associated with

    becoming an entrepreneur.

    • Write the summary of informational interview based on an entrepreneur you admire.

    • Personal statement – explaining your desire, interest, passion, commitment for becoming an

    entrepreneur.

    • Instead of a list of 10 target companies to work for; please include a list of 10 competitors

    with a short description of location and what products/services they offer.

    • References (similar to a bibliography) – any sources you used to compile info

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    Experienced Career Exploration Project
    For students with 5+ years of experience in their field

    In place of the informational interview portion of the project, you are to attend one of the following:

    • A conference relating to your field

    • A networking event relating to your field

    Once you have attended the event, here are some examples of things you can write about for your project:

    o List the name of the event you attended.

    o How did you find out about this event?

    o What did you discover/learn at the event?

    o Who you met?

    o How (if at all) will/can they impact your career?

    o Was it easy/difficult to network with others?

    o Was the event worth attending?

    You can write about anything that will add value to your paper.

    NOTE: Due to the nature of these events, early planning is essential to ensure you have enough time to

    complete your project.

    – CAREER EXPLORATION PROJECT
    – Entrepreneurial Career Exploration Project
    – Experienced Career Exploration Project

    **## CareerExploration.pdf**

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    CAREER EXPLORATION PROJECT

    Overview:

    This project is designed to help you get more information about your desired career: job description and

    requirements, salary ranges, job availability, career path, a typical day on the job, etc. While many of you

    are probably already working, or have worked in the past, you might not be working in your “dream job”

    or in the career for which you are currently studying. Many students are unsure of what they wanted to do

    when they graduate. Therefore, this project is designed to help you learn about an entry-level/appropriate

    job-level option, or about the next step in your career path, no matter what stage you are currently in.

    Requirements:

    1. You must determine what your expected or desired entry level job will be upon graduation and

    typical salary ranges for that job title. There are many online and print sources for determining

    this information. Make sure to make appropriate adjustments for local cost of living in

    determining a reasonable salary expectation. Please base your salary range on at least three

    sources.

    2. Create a list of companies who recruit on campus for the job title you are seeking. If no (or too

    few) companies recruit on campus, develop a list of companies you could target yourself. In both

    cases, create a list of 10 companies with addresses, phone numbers, contact names and email to

    send or link to submit.

    3. You will conduct an “informational interview” with someone already working in your chosen

    field, either in an entry-level position or higher up (the person should be a professional contact).

    An informational interview is NOT a job interview; it is a short conversation with someone who

    holds a job you find interesting. Most professionals are willing to give 15 – 30 minutes of their

    time to talk about how they got their job, what their typical day on the job is like, what someone

    interested in the same career should do to prepare, etc. Use LinkedIN to find people in the field

    you are seeking AT THE COMPANIES you'd like to work. This is the BEST way to network your

    way into a job!

    When attempting to set up the interview, explain that you are not looking for a job, that it is an

    informational interview, which will take no more than 30 minutes of their time. Once the

    interview gets going, you might find that they are willing to spend more time speaking with you.

    You should feel free to ask them about their college major and activities, their first job and how

    they got it, their career path, what a typical day on the job is like, and anything else you might

    want to know before setting out in a similar career yourself. Under no circumstances should

    you ask about their salary or benefits. That is rude, and you can get general information about

    salary from other sources.

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    Requirements: (con’t)

    While it may be easier to interview someone you already know or connected to (which is

    acceptable), it sort of defeats the purpose of this assignment by making a NEW connection with

    someone that might be interested in hiring you. If you absolutely cannot find someone to

    interview, please see my option below.

    When doing the interview, keep an eye on the time and try to end at your designated time (to be

    respectful of their time). If they don't mind running over time, then they will tell you. For

    example, you could say "I see that we are nearing the end of our allotted meeting time and I want

    to be respectful of your schedule."

    Don't forget to send them a thank you note after your interview. See my PPTs/videos on thank you

    notes as a reminder!

    4. You should also write a job description for your targeted position. Feel free to use information

    from your interview, from textbooks or any other sources to develop your job description.

    However, you should write it in your OWN words and not copy from any source.

    5. Finally, please write a personal statement (1 – 2 pages) giving your reactions to what you have

    now discovered about your desired career. Are you still interested in pursuing this career? Why

    or why not? Are you more or less excited about it than you were before? What was surprising

    from your research? What is your overall reaction to this project? How prepared do you feel for

    this career and what are your next steps?

    Can't find someone to interview?

    You may attend a company presentation or workshop conducted by Career Management Services

    (College of Business) or Career and Talent Development (non-College of Business) or any professional

    organization (i.e. American Marketing Association) on campus. You will complete all other parts of the

    project discussed above and will write a summary of the presentation or workshop you attended (date,

    speaker, who you met, topic, what you learned, how it can help you in your career, etc.) in place of the

    summary of the informational interview. Please check with me to confirm that your chosen event will

    serve the purpose of this project.

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    What to submit:

    The paper should be typed, using a double-spaced, professional font. The contents should be presented in

    the following order:

    • Cover page listing name, date, course title and your targeted job title.

    • Table of contents with appropriate page numbers

    • Job description of your expected or entry level job

    • Salary ranges (from at least 3 sources – please list sources)

    • Summarize the interview – do NOT submit Q & A format + length of the interview + How did

    you connect with this person – LinkedIn, professional contact, career fair, etc.?

    • Personal statement (1 – 2 pages)

    • List of 10 target companies – including addresses, phone numbers, contact names, email

    address/link to submit

    • References (similar to a bibliography) – any sources you used to compile info.

    Note: You are strongly advised to start this project early in order to complete all of the requirements.

    Projects missing any of the requirements will be severely penalized.

    Entrepreneurial Career Exploration Project
    ALTERNATIVE to replace the Informational Interview:

    (For students seeking entrepreneurial careers – items in bold are new)

    The paper should be typed, using a double-spaced, professional font. The contents should be presented in

    the following order:

    • Cover page listing name, date, course title and your targeted job title.

    • Table of contents with appropriate page numbers

    • Job description of your expected or entry level job

    • Instead of salary ranges, please list a complete list of start-up expenses associated with

    becoming an entrepreneur.

    • Write the summary of informational interview based on an entrepreneur you admire.

    • Personal statement – explaining your desire, interest, passion, commitment for becoming an

    entrepreneur.

    • Instead of a list of 10 target companies to work for; please include a list of 10 competitors

    with a short description of location and what products/services they offer.

    • References (similar to a bibliography) – any sources you used to compile info

    Florida International University Prof. Birrittella

    Marketing Yourself – MAR 4354 Term Project

    Experienced Career Exploration Project
    For students with 5+ years of experience in their field

    In place of the informational interview portion of the project, you are to attend one of the following:

    • A conference relating to your field

    • A networking event relating to your field

    Once you have attended the event, here are some examples of things you can write about for your project:

    o List the name of the event you attended.

    o How did you find out about this event?

    o What did you discover/learn at the event?

    o Who you met?

    o How (if at all) will/can they impact your career?

    o Was it easy/difficult to network with others?

    o Was the event worth attending?

    You can write about anything that will add value to your paper.

    NOTE: Due to the nature of these events, early planning is essential to ensure you have enough time to

    complete your project.

    – CAREER EXPLORATION PROJECT
    – Entrepreneurial Career Exploration Project
    – Experienced Career Exploration Project

  • [Solved] Case analysis

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    Executive Solution Overview

    For this module, you are required to complete a Written Case Analysis of approximately 200 words. Please read _Thinking Critically About Ethical Issue_ s, Case 11, p. 120. Identify the moral issue(s) and the parties involved; identify what virtues are at stake or which relationships of care are at s…

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    Assignment Prompt & Instructions

    For this module, you are required to complete a Written Case Analysis of approximately 200 words. Please read _Thinking Critically About Ethical Issue_ s, Case 11, p. 120. Identify the moral issue(s) and the parties involved; identify what virtues are at stake or which relationships of care are at stake.
    In studying the subculture of a particular group, a sociologist must be accepted by the people and gain their trust. One such researcher is studying the people in an urban slum. She learns through their confidence that certain members of the community are involved in a car-theft ring. She does not report them to the police.

  • [Solved] 3D NP

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    Executive Solution Overview

    3-1D NP Discuss reference groups and their influence on nonprofit target audience behavior. Use specific examples. How can you, as a marketer, target a reference group? In other words, what makes a reference group attractive to a marketer? Submission, APA, 2 paragraphs

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    Assignment Prompt & Instructions

    3-1D NP
    Discuss reference groups and their influence on nonprofit target audience behavior. Use specific examples. How can you, as a marketer, target a reference group? In other words, what makes a reference group attractive to a marketer?
    Submission, APA, 2 paragraphs

  • [Solved] marketing and UX mi

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    \ MarketingandUXmid.pdf](https://www.sweetstudy.com/files/marketinganduxmid-pdf "MarketingandUXmid.pdf")

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    \
    MarketingandUXmid.pdf](https://www.sweetstudy.com/files/marketinganduxmid-pdf "MarketingandUXmid.pdf")

  • [Solved] 1-3 mkt strat

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Submit for instructor approval your choice of two nonprofit organizations. One of these will be recommended by the instructor for your marketing plan client for the Final Project.

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    Assignment Prompt & Instructions

    Submit for instructor approval your choice of two nonprofit organizations. One of these will be recommended by the instructor for your marketing plan client for the Final Project.

  • [Solved] D1 Mark Strat

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    Executive Solution Overview

    Briefly describe your experiences, if any, with nonprofit organizations and your reason(s) for taking this class. Next, visit [CharityNavigator.org](http://www.charitynavigator.org/) and select "Top Ten Lists" from the website menu at the top of the page. Select one positive and one negative list, c…

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    Assignment Prompt & Instructions

    Briefly describe your experiences, if any, with nonprofit organizations and your reason(s) for taking this class. Next, visit [CharityNavigator.org](http://www.charitynavigator.org/) and select "Top Ten Lists" from the website menu at the top of the page. Select one positive and one negative list, choose a nonprofit from each list, and discuss the management and marketing differences between the two nonprofits.
    Submission, APA, 2 paragraphs

  • [Solved] R1

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    discipling, mentoring, and coaching developing leaders

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    discipling, mentoring, and coaching developing leaders

  • [Solved] Unit III CS

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    see attached – ## UnitIIIAdvMktCSinstruct.docx – ## Lego.docx **## UnitIIIAdvMktCSinstruct.docx** **LEGO Case Study** Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses….

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    see attached

    – ## UnitIIIAdvMktCSinstruct.docx

    – ## Lego.docx

    **## UnitIIIAdvMktCSinstruct.docx**

    **LEGO Case Study**

    Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

    For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

    **Part 1**

    Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

    · How does LEGO manage to constantly reinvent its business?

    · What role did marketing research play in LEGO’s market success?

    · What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?

    · Analyze how the company has built a strong customer relationship with their target market.

    · Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

    Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

    **Part 2**

    Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

    Situational Analysis

    · Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

    · Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

    · Determine the next steps for a business after evaluating the current market position within an industry.

    · Examine how data analytics support global marketing strategies.

    Problem

    · Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

    Alternatives

    · Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

    Recommendation (Marketing Strategy)

    · Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company.

    · Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.

    In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

    [https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv](https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv)

    **## Lego.docx**

    Marketing Spotlight

    LEGO

    Source: Hemis/Alamy Stock Photo

    ![A model of a castle AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/unit-iii-cs-20921097)

    LEGO is one of the world’s most recognizable toys. The small, colorful building blocks have spawned countless sets, figurines, video games, and even movies and theme parks. LEGO is built on a very simple concept: Each block fits together with every other block, which creates an endless combination of buildings, robots, cars, and anything else the user can think of. LEGO employs a design-thinking approach to its product innovation, keeping things fresh with new releases that utilize the colorful bricks in creative ways. In 2017, LEGO became the world’s largest toy manufacturer and is one of the strongest brands across all industries.

    The LEGO company began in 1932, in a small shop located in Billund, Denmark. Carpenter Ole Kirk Christiansen sold wooden toys, stepladders, and ironing boards with his son Godtfred. Two years later, the pair named their business LEGO, short for the Danish words leg godt, which translate to “play well.” During the next several years, LEGO expanded its product line to include wooden ducks, clothes hangers, and simple wooden bricks. It wasn’t until 1947, when LEGO purchased a plastic injection-molding machine, that it began to mass produce plastic toys that served as the predecessor of the modern LEGO brick. In 1957, LEGO created the interlocking plastic brick, and the following year it introduced the stud-and-tube coupling mechanism that became the model for all future LEGO toys. LEGO bricks became wildly popular among customers, and the company began expanding worldwide in the early 1960s. In 1964 the company started selling sets, which included the parts and instructions to construct a particular model. Soon thereafter, theme sets from movies and books such as the Harry Potter, Star Wars, and Jurassic Park series became some of the most sought-after children’s toys in the world.

    LEGO’s growth and expansion slowed at the end of the 20th century. Birth rates had declined, and children were less interested in toys that didn’t offer instant gratification. The many theme parks that LEGO opened around the world failed to turn a profit because of the company’s unfamiliarity with the hospitality industry. LEGO began churning out increasingly complex and unique sets to draw in more customers, but sales failed to grow. The increased complexity of LEGO bricks also made production more complicated and inventory harder to manage. Major retailers ended up with large portions of inventory unsold, even during holiday seasons. In 1998, the company suffered its first financial loss, and by 2003, LEGO was on the verge of bankruptcy.

    In 2004, Jorgen Knudstorp was promoted to CEO, only three years after arriving at the company. Knudstorp, who had previously worked at McKinsey & Company, began turning the company around and improving businesses processes, cutting costs, and better managing cash flow, which stabilized the company. To revive the popularity of LEGO toys, Knudstorp focused heavily on innovation and emphasized market and consumer research. Knudstorp believed that in order to rekindle the emotional connection between customers and LEGO toys, LEGO had to deeply understand each customer’s desires and behavior.

    LEGO’s shift toward basing decisions on extensive research reduced complexity in production and ensured the success of its product releases. In 2011, the company launched the LEGO Friends line, an effort to attract more girls to the brand. The company’s market research led to the insight that girls preferred to use their LEGO sets for roleplay, whereas boys enjoyed strong narratives and backstories, such as those offered by the Ninjago and Legends of Chima sets. Both girls and boys enjoyed the building aspect of LEGOs. The LEGO Friends line offered more sets and locations like shopping malls, juice bars, and creative labs, so girls could use their figurines to roleplay. The line caught on strongly in markets worldwide, including China, Germany, and the United States.

    LEGO also established the Future Lab, a secretive research and development team that is responsible for creating some of its most innovative and successful toy lines ever. Future Lab teams are made up of industrial designers, programmers, marketers, and even master builders, who brainstorm to generate modern products. During an annual one-week field trip to Barcelona, Future Lab teams extensively brainstorm and produce prototypes from the bins of bricks, animation software, and professional-quality digital cameras available. The most successful prototypes generated are pursued back in Denmark, where viable ideas are launched into production. LEGO toy lines created by the Future Lab include LEGO Mindstorms, a robotics platform created in partnership with MIT; LEGO Fusion, an augmented-reality application; and LEGO Architecture, collections that model the world’s most famous buildings.

    In 2017, LEGO surpassed rival Mattel to become the biggest toy manufacturer in the world. Though LEGO has enjoyed great financial success since its all-time low in 2003, company studies have indicated that kids spend less and less time playing with physical toys every year. In an increasingly digital age, LEGO must continue researching its customers and experimenting with innovative product lines to stay at the top of the toy industry.39

    **Questions**

    **How does LEGO manage to constantly reinvent its business?**

    **What role did marketing research play in LEGO’s market success?**

    **What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?**

    ## image1.png

    **## Lego.docx**

    Marketing Spotlight

    LEGO

    Source: Hemis/Alamy Stock Photo

    ![A model of a castle AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/unit-iii-cs-20921097)

    LEGO is one of the world’s most recognizable toys. The small, colorful building blocks have spawned countless sets, figurines, video games, and even movies and theme parks. LEGO is built on a very simple concept: Each block fits together with every other block, which creates an endless combination of buildings, robots, cars, and anything else the user can think of. LEGO employs a design-thinking approach to its product innovation, keeping things fresh with new releases that utilize the colorful bricks in creative ways. In 2017, LEGO became the world’s largest toy manufacturer and is one of the strongest brands across all industries.

    The LEGO company began in 1932, in a small shop located in Billund, Denmark. Carpenter Ole Kirk Christiansen sold wooden toys, stepladders, and ironing boards with his son Godtfred. Two years later, the pair named their business LEGO, short for the Danish words leg godt, which translate to “play well.” During the next several years, LEGO expanded its product line to include wooden ducks, clothes hangers, and simple wooden bricks. It wasn’t until 1947, when LEGO purchased a plastic injection-molding machine, that it began to mass produce plastic toys that served as the predecessor of the modern LEGO brick. In 1957, LEGO created the interlocking plastic brick, and the following year it introduced the stud-and-tube coupling mechanism that became the model for all future LEGO toys. LEGO bricks became wildly popular among customers, and the company began expanding worldwide in the early 1960s. In 1964 the company started selling sets, which included the parts and instructions to construct a particular model. Soon thereafter, theme sets from movies and books such as the Harry Potter, Star Wars, and Jurassic Park series became some of the most sought-after children’s toys in the world.

    LEGO’s growth and expansion slowed at the end of the 20th century. Birth rates had declined, and children were less interested in toys that didn’t offer instant gratification. The many theme parks that LEGO opened around the world failed to turn a profit because of the company’s unfamiliarity with the hospitality industry. LEGO began churning out increasingly complex and unique sets to draw in more customers, but sales failed to grow. The increased complexity of LEGO bricks also made production more complicated and inventory harder to manage. Major retailers ended up with large portions of inventory unsold, even during holiday seasons. In 1998, the company suffered its first financial loss, and by 2003, LEGO was on the verge of bankruptcy.

    In 2004, Jorgen Knudstorp was promoted to CEO, only three years after arriving at the company. Knudstorp, who had previously worked at McKinsey & Company, began turning the company around and improving businesses processes, cutting costs, and better managing cash flow, which stabilized the company. To revive the popularity of LEGO toys, Knudstorp focused heavily on innovation and emphasized market and consumer research. Knudstorp believed that in order to rekindle the emotional connection between customers and LEGO toys, LEGO had to deeply understand each customer’s desires and behavior.

    LEGO’s shift toward basing decisions on extensive research reduced complexity in production and ensured the success of its product releases. In 2011, the company launched the LEGO Friends line, an effort to attract more girls to the brand. The company’s market research led to the insight that girls preferred to use their LEGO sets for roleplay, whereas boys enjoyed strong narratives and backstories, such as those offered by the Ninjago and Legends of Chima sets. Both girls and boys enjoyed the building aspect of LEGOs. The LEGO Friends line offered more sets and locations like shopping malls, juice bars, and creative labs, so girls could use their figurines to roleplay. The line caught on strongly in markets worldwide, including China, Germany, and the United States.

    LEGO also established the Future Lab, a secretive research and development team that is responsible for creating some of its most innovative and successful toy lines ever. Future Lab teams are made up of industrial designers, programmers, marketers, and even master builders, who brainstorm to generate modern products. During an annual one-week field trip to Barcelona, Future Lab teams extensively brainstorm and produce prototypes from the bins of bricks, animation software, and professional-quality digital cameras available. The most successful prototypes generated are pursued back in Denmark, where viable ideas are launched into production. LEGO toy lines created by the Future Lab include LEGO Mindstorms, a robotics platform created in partnership with MIT; LEGO Fusion, an augmented-reality application; and LEGO Architecture, collections that model the world’s most famous buildings.

    In 2017, LEGO surpassed rival Mattel to become the biggest toy manufacturer in the world. Though LEGO has enjoyed great financial success since its all-time low in 2003, company studies have indicated that kids spend less and less time playing with physical toys every year. In an increasingly digital age, LEGO must continue researching its customers and experimenting with innovative product lines to stay at the top of the toy industry.39

    **Questions**

    **How does LEGO manage to constantly reinvent its business?**

    **What role did marketing research play in LEGO’s market success?**

    **What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?**

    ## image1.png

    **## UnitIIIAdvMktCSinstruct.docx**

    **LEGO Case Study**

    Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

    For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

    **Part 1**

    Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

    · How does LEGO manage to constantly reinvent its business?

    · What role did marketing research play in LEGO’s market success?

    · What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?

    · Analyze how the company has built a strong customer relationship with their target market.

    · Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

    Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

    **Part 2**

    Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

    Situational Analysis

    · Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

    · Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

    · Determine the next steps for a business after evaluating the current market position within an industry.

    · Examine how data analytics support global marketing strategies.

    Problem

    · Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

    Alternatives

    · Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

    Recommendation (Marketing Strategy)

    · Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company.

    · Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.

    In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

    [https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv](https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv)

    **## Lego.docx**

    Marketing Spotlight

    LEGO

    Source: Hemis/Alamy Stock Photo

    ![A model of a castle AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/unit-iii-cs-20921097)

    LEGO is one of the world’s most recognizable toys. The small, colorful building blocks have spawned countless sets, figurines, video games, and even movies and theme parks. LEGO is built on a very simple concept: Each block fits together with every other block, which creates an endless combination of buildings, robots, cars, and anything else the user can think of. LEGO employs a design-thinking approach to its product innovation, keeping things fresh with new releases that utilize the colorful bricks in creative ways. In 2017, LEGO became the world’s largest toy manufacturer and is one of the strongest brands across all industries.

    The LEGO company began in 1932, in a small shop located in Billund, Denmark. Carpenter Ole Kirk Christiansen sold wooden toys, stepladders, and ironing boards with his son Godtfred. Two years later, the pair named their business LEGO, short for the Danish words leg godt, which translate to “play well.” During the next several years, LEGO expanded its product line to include wooden ducks, clothes hangers, and simple wooden bricks. It wasn’t until 1947, when LEGO purchased a plastic injection-molding machine, that it began to mass produce plastic toys that served as the predecessor of the modern LEGO brick. In 1957, LEGO created the interlocking plastic brick, and the following year it introduced the stud-and-tube coupling mechanism that became the model for all future LEGO toys. LEGO bricks became wildly popular among customers, and the company began expanding worldwide in the early 1960s. In 1964 the company started selling sets, which included the parts and instructions to construct a particular model. Soon thereafter, theme sets from movies and books such as the Harry Potter, Star Wars, and Jurassic Park series became some of the most sought-after children’s toys in the world.

    LEGO’s growth and expansion slowed at the end of the 20th century. Birth rates had declined, and children were less interested in toys that didn’t offer instant gratification. The many theme parks that LEGO opened around the world failed to turn a profit because of the company’s unfamiliarity with the hospitality industry. LEGO began churning out increasingly complex and unique sets to draw in more customers, but sales failed to grow. The increased complexity of LEGO bricks also made production more complicated and inventory harder to manage. Major retailers ended up with large portions of inventory unsold, even during holiday seasons. In 1998, the company suffered its first financial loss, and by 2003, LEGO was on the verge of bankruptcy.

    In 2004, Jorgen Knudstorp was promoted to CEO, only three years after arriving at the company. Knudstorp, who had previously worked at McKinsey & Company, began turning the company around and improving businesses processes, cutting costs, and better managing cash flow, which stabilized the company. To revive the popularity of LEGO toys, Knudstorp focused heavily on innovation and emphasized market and consumer research. Knudstorp believed that in order to rekindle the emotional connection between customers and LEGO toys, LEGO had to deeply understand each customer’s desires and behavior.

    LEGO’s shift toward basing decisions on extensive research reduced complexity in production and ensured the success of its product releases. In 2011, the company launched the LEGO Friends line, an effort to attract more girls to the brand. The company’s market research led to the insight that girls preferred to use their LEGO sets for roleplay, whereas boys enjoyed strong narratives and backstories, such as those offered by the Ninjago and Legends of Chima sets. Both girls and boys enjoyed the building aspect of LEGOs. The LEGO Friends line offered more sets and locations like shopping malls, juice bars, and creative labs, so girls could use their figurines to roleplay. The line caught on strongly in markets worldwide, including China, Germany, and the United States.

    LEGO also established the Future Lab, a secretive research and development team that is responsible for creating some of its most innovative and successful toy lines ever. Future Lab teams are made up of industrial designers, programmers, marketers, and even master builders, who brainstorm to generate modern products. During an annual one-week field trip to Barcelona, Future Lab teams extensively brainstorm and produce prototypes from the bins of bricks, animation software, and professional-quality digital cameras available. The most successful prototypes generated are pursued back in Denmark, where viable ideas are launched into production. LEGO toy lines created by the Future Lab include LEGO Mindstorms, a robotics platform created in partnership with MIT; LEGO Fusion, an augmented-reality application; and LEGO Architecture, collections that model the world’s most famous buildings.

    In 2017, LEGO surpassed rival Mattel to become the biggest toy manufacturer in the world. Though LEGO has enjoyed great financial success since its all-time low in 2003, company studies have indicated that kids spend less and less time playing with physical toys every year. In an increasingly digital age, LEGO must continue researching its customers and experimenting with innovative product lines to stay at the top of the toy industry.39

    **Questions**

    **How does LEGO manage to constantly reinvent its business?**

    **What role did marketing research play in LEGO’s market success?**

    **What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?**

    ## image1.png

    **## UnitIIIAdvMktCSinstruct.docx**

    **LEGO Case Study**

    Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

    For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.

    **Part 1**

    Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

    · How does LEGO manage to constantly reinvent its business?

    · What role did marketing research play in LEGO’s market success?

    · What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?

    · Analyze how the company has built a strong customer relationship with their target market.

    · Review any potential ethical implications with LEGO. How are they aligning with good ethical practices?

    Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

    **Part 2**

    Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

    Situational Analysis

    · Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

    · Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

    · Determine the next steps for a business after evaluating the current market position within an industry.

    · Examine how data analytics support global marketing strategies.

    Problem

    · Identify at least one organizational problem that LEGO is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

    Alternatives

    · Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

    Recommendation (Marketing Strategy)

    · Select one or two of the alternatives above to solve the problem that you identified in this case analysis and determine marketing strategy solutions for a company.

    · Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis and determine marketing strategy solutions for a company.

    In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

    [https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv](https://youtu.be/HNYiCJ2fNzc?si=etsrHPJryMX6NOrv)

    **## Lego.docx**

    Marketing Spotlight

    LEGO

    Source: Hemis/Alamy Stock Photo

    ![A model of a castle AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/unit-iii-cs-20921097)

    LEGO is one of the world’s most recognizable toys. The small, colorful building blocks have spawned countless sets, figurines, video games, and even movies and theme parks. LEGO is built on a very simple concept: Each block fits together with every other block, which creates an endless combination of buildings, robots, cars, and anything else the user can think of. LEGO employs a design-thinking approach to its product innovation, keeping things fresh with new releases that utilize the colorful bricks in creative ways. In 2017, LEGO became the world’s largest toy manufacturer and is one of the strongest brands across all industries.

    The LEGO company began in 1932, in a small shop located in Billund, Denmark. Carpenter Ole Kirk Christiansen sold wooden toys, stepladders, and ironing boards with his son Godtfred. Two years later, the pair named their business LEGO, short for the Danish words leg godt, which translate to “play well.” During the next several years, LEGO expanded its product line to include wooden ducks, clothes hangers, and simple wooden bricks. It wasn’t until 1947, when LEGO purchased a plastic injection-molding machine, that it began to mass produce plastic toys that served as the predecessor of the modern LEGO brick. In 1957, LEGO created the interlocking plastic brick, and the following year it introduced the stud-and-tube coupling mechanism that became the model for all future LEGO toys. LEGO bricks became wildly popular among customers, and the company began expanding worldwide in the early 1960s. In 1964 the company started selling sets, which included the parts and instructions to construct a particular model. Soon thereafter, theme sets from movies and books such as the Harry Potter, Star Wars, and Jurassic Park series became some of the most sought-after children’s toys in the world.

    LEGO’s growth and expansion slowed at the end of the 20th century. Birth rates had declined, and children were less interested in toys that didn’t offer instant gratification. The many theme parks that LEGO opened around the world failed to turn a profit because of the company’s unfamiliarity with the hospitality industry. LEGO began churning out increasingly complex and unique sets to draw in more customers, but sales failed to grow. The increased complexity of LEGO bricks also made production more complicated and inventory harder to manage. Major retailers ended up with large portions of inventory unsold, even during holiday seasons. In 1998, the company suffered its first financial loss, and by 2003, LEGO was on the verge of bankruptcy.

    In 2004, Jorgen Knudstorp was promoted to CEO, only three years after arriving at the company. Knudstorp, who had previously worked at McKinsey & Company, began turning the company around and improving businesses processes, cutting costs, and better managing cash flow, which stabilized the company. To revive the popularity of LEGO toys, Knudstorp focused heavily on innovation and emphasized market and consumer research. Knudstorp believed that in order to rekindle the emotional connection between customers and LEGO toys, LEGO had to deeply understand each customer’s desires and behavior.

    LEGO’s shift toward basing decisions on extensive research reduced complexity in production and ensured the success of its product releases. In 2011, the company launched the LEGO Friends line, an effort to attract more girls to the brand. The company’s market research led to the insight that girls preferred to use their LEGO sets for roleplay, whereas boys enjoyed strong narratives and backstories, such as those offered by the Ninjago and Legends of Chima sets. Both girls and boys enjoyed the building aspect of LEGOs. The LEGO Friends line offered more sets and locations like shopping malls, juice bars, and creative labs, so girls could use their figurines to roleplay. The line caught on strongly in markets worldwide, including China, Germany, and the United States.

    LEGO also established the Future Lab, a secretive research and development team that is responsible for creating some of its most innovative and successful toy lines ever. Future Lab teams are made up of industrial designers, programmers, marketers, and even master builders, who brainstorm to generate modern products. During an annual one-week field trip to Barcelona, Future Lab teams extensively brainstorm and produce prototypes from the bins of bricks, animation software, and professional-quality digital cameras available. The most successful prototypes generated are pursued back in Denmark, where viable ideas are launched into production. LEGO toy lines created by the Future Lab include LEGO Mindstorms, a robotics platform created in partnership with MIT; LEGO Fusion, an augmented-reality application; and LEGO Architecture, collections that model the world’s most famous buildings.

    In 2017, LEGO surpassed rival Mattel to become the biggest toy manufacturer in the world. Though LEGO has enjoyed great financial success since its all-time low in 2003, company studies have indicated that kids spend less and less time playing with physical toys every year. In an increasingly digital age, LEGO must continue researching its customers and experimenting with innovative product lines to stay at the top of the toy industry.39

    **Questions**

    **How does LEGO manage to constantly reinvent its business?**

    **What role did marketing research play in LEGO’s market success?**

    **What differentiates LEGO from its competitors? Is LEGO’s competitive advantage sustainable?**

    ## image1.png

    – 1
    – 2

  • [Solved] Unit III

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    see attachment – ## UnitIIIAdvMkt.docx **## UnitIIIAdvMkt.docx** Unit III Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis h…

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    Assignment Prompt & Instructions

    see attachment

    – ## UnitIIIAdvMkt.docx

    **## UnitIIIAdvMkt.docx**

    Unit III

    Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

    • Your initial post should be at least 300 words in length.

    • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

    **## UnitIIIAdvMkt.docx**

    Unit III

    Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?

    • Your initial post should be at least 300 words in length.

    • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.